Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
I am cool, and you're a pringaete
That's what they should think some companies not only considered the center of the world, so are in some ways, but they also use "literally people to do their own work.
Gmail is now the best webmail service, no doubt. They showed as little at 1 year and could crush a service like Hotmail hitherto unchallenged market leader with 10 years ahead. How? With a free product, differential and without limitations. Just great. But is that all?. The reality is no. All this has been accompanied by a marketing campaign to almost zero cost, which by a perverse intelligently invitation system, users were directed to make the marketing work that corresponded to Google's marketing department and / or several external agencies and that would have cost thousands. Yes, if Gmail invitations sent everywhere, you were an evangelist, a small cog in a marketing plan book (invitation, necessity, value, viral, distributors ... to auctions on Ebay and similar accounts to give a value even economic, all perfectly measured) ... then I think even you can put on your resume that "worked" for Google. Although of course, they didn't get paid and do not know you, and despite that, I've done probably delighted.
Now with Google Wave history repeats itself. Please try it you're nobody. If you invite you cool. In Palo Alto, Mountain View possibly throw a few laughs watching the work of marketing and new product introduction is by itself using the user happy-as-a-virus worm as evangelist of the doctrine made in Googlelandia. I feel strong and to criticize it is intelligent and do very well. Besides the products are indisputable. Kudos to Google, which has succeeded in giving a new twist to the concept Apple: "Evangelization in my name, we are cool", now would be something like "evangelize in my name, and your happy working for me, we are cool"
![google-dr-evil[3]](http://www.alejandrosuarez.es/wp-content/uploads/2009/10/google-dr-evil3.jpg "google-dr-evil [3]")
The user is free to devote their efforts to whatever. Yet there are movements that I look puzzled, I'm sure there was never a company in Spain for the Spanish collaborate well, active and happy above. Does anyone imagine users participating in an active, energetic and constructive role in the launch of a product by phone?. Beyond this philosophical and festive that is beside the point, there are two "Google want to be" Facebook and Twitter.
Facebook launched a campaign in its day for users to translate its interface. I find it shameful, is to go one step further. Facebook, which seems like a great social network, they said was valued at 10,000 million. ¿? (Laughs). Worth what it's worth, the reality is that a Russian investment group a few days ago the company injected $ 250 million for a minimum participation. Is it lawful for a company with such financial capability, take advantage of the goodwill and willingness of users to avoid paying their translations and recruit specialized people to do?. It seems to me an abuse; worked with Dmoz and Wikipedia, a non-profit projects, but work for free as a volunteer in a private company like Google and Twitter?. Will be a killer-Application justifies people can use to your advantage?
And those are until new boy comes to the office, Twitter users also means that the interface lead to emotional blackmail cutrillo like: do you want in your language?, Then you get localized. I see him sad again. I am not suspected of involvement.
These services, many with no defined economic model, live from expectations of a return to the number of users who use these tools. Sounds good, is more a business model. But besides that I used to live, trying to get work for free for you, thereby saving costs, it seems to me people use.
And by the way, my feeling is that Twitter and Facebook have a long way to go to be on Google or Apple. These attempts to use fans and not to incur service, who always find the running, but I'm afraid not acosta to hold its corporate image.
Tags: evangelism, facebook, gmail, google wave, twitter
34 Comments for "I'm cool, and you're a pringaete"
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How right ...
Someone invited me to the Google wave please!
By the way what is it that's gonna change my life? "Alternative concert?
[...] This post was mentioned on Twitter by Alejandro Suarez, Jose Alvarez Huete. Jose Alvarez Huete said: RT @ alejandrosuarez: I am "cool" and your ... a pringaete http://bit.ly/XIKfR [...]
I agree with what you say, but I think FB and twitter are not comparable and will twitter that takes the cat to water in terms of brand for one simple reason; engages more and less annoying, less intrusive
by the way, I'm wearing these cool wave but can not find where are the invite XD
In these cases I use to put me in the place of another. If I were in the marketing department and I dedicate my touch if we use or not users what then? Possibly the same.
In all (or almost) we like to get involved with important people and companies google or facebook are important people. They know and exploit this advantage. If you were not so sheep could not do so I think that we are guilty, not them. We are one Vincere.
This is like Ikea furniture. People like to get involved and they may pay more for a reason, one disassembled furniture already assembled at another facility.
By the way, ask for a Spanish company that has done the same and behold Tuenti.
evangelism is "proclaiming the gospel," and gospel is "good news" (although the RAE explains better and said it was "preaching the faith of Jesus Christ or Christian virtues." you do not think it makes Google ...), I think would be more appropriate than "disclose" but I think what you wanted to use as the distribution of a stream of followers, and it would be more appropriate "indoctrinate" or you can use to instill more street ends, propagate or hobbies. You could also use poison (only to avoid repeating a word so much) or to advertise.
You need a thesaurus as eating, Alejandro
I agree with you that so enormous that multinational companies (because they are operating in several countries) with such a huge capital to take advantage of innocent users or excited to make his work is nothing short of disgraceful. I am satisfied that it is used when asking those who are licensed companies or programmers or GNU CC (I collaborated to translate any browser other GNU), but certainly not this kind of large corporations.
Besides that such translations leave a lot to be desired, because I've been after you lose a lot of time on verification, yes, facilitate work, but will hire translators alike, and all, so that the end product may out worse.
It seems a nonsense. Google Wave is a very new, "revolutionary a priori" and that all us geeks like to taste. Because it remains a thing of geeks, period.
The advantage of Google is that any news of him reaches millions of users at once, but if another company had the same power of communication, and create a potentially very interesting application, the buzz would be the same.
And the case of Spain and the eternal envy in Spain ... When we make a tool so fat, we'll talk. But the example we have to Panoramio, and I think all Spanish are proud of it. Any other case of unjust exclusion?
They have not invented anything new any of the three. I do not feel cool or dripping when I substitute in the supermarket grocer myself picking products. Perhaps few people know already what a shopkeeper.
Wave I think that Google are making a mistake and let customers come to ask:
Vale already have Wave, but who is this?
This error is causing many users excited about the novelty lose interest for a tool that no mass is nothing more than a well designed but useless in their duties.
LongTail in advertising, a new not so new, or if not, what we think are the blog networks?: Free advertising agencies for trademarks.
Google launches a great product (like Gmail, and I guess now Wave) and it is free: they are perfect for viral components. The user makes evangelist does not do him a favor by Google, invites his friends to do them a favor to them.
It's the same when someone recommends a Mac versus a PC to "save problem"
It's what Seth Godin speaks at Purple Cow, be remarkable.
"Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable"
http://en.wikipedia.org/wiki/Seth_Godin
Unlike what to ask you translate the interface
but well, it's interesting to see how users are involved in service creation itself. 3.0? 
[...] I am cool, and you're a pringaetewww.alejandrosuarez.es/2009/10/yo-soy-cool-tu-un-pringaete / for a few seconds ago donpichote [...]
[...] Time I have my invitation, as I am a pringaete
... I set out to try to send these invitations to wave that much buzz and controversy have [...]
1 .- Que alguien me invite a Wave! kiero try (not gamble!)
2 .- I heard of a company who made the Argentina Birddi (Twitter in Spanish) because they do not sell this interface to Twitter ..
3.-anyone know if there is already alplicacion of Wikipedia for Blackberry ?????
Seen, apparently not surprise me that from now if someone wants my blog translated invited to do the translation I xD. Greetings and great post
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Alexander, it is simpler or more complicated depending on display. They know perfectly combined with the personal gain profit.
When people recommend them, not doing it to help them, because it does receive some benefit: o be more cool, or flirt with nugget or whatever.
I think much worse of viral marketing ethics. It's often based implying that something is true (eg the video of the UFO terra), to create interest and thus to spread over the network. Here is deception pure and simple.
I think we should be forgetting that romantic vision of the Internet, where everything was free, there were more altruistic and equitable principles, etc. etc. etc.. As he matured, it generates its own problems. As it now so critical that trash TV, too much publicity, and blah blah blah.
You know the worst thing I see about this? That we do not know