Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
I think this is an issue that will create an intense debate and gain much prominence in 2010. Similarly some may be adapted to local privacy laws.
This is the complete gallery (the 5 days was limited by requirements of the paper to 550 words)
Spain is the second country in Europe in the use of social networks, with a penetration of 73% of Internet users according to the report eEspaña, this means that 13.2 million Spanish Internet users visit at least a social network every month and Europe, we are only surpassed by the UK, with a penetration of almost 80%.
Social networks have many advantages, many of them quite obvious, as never to lose contact with known despite change of residence, telephone, etc ... and the ability to share living spaces of the individual despite the distance, events / pictures and the ease of being able to organize it to make it more accessible to our environment. But in parallel to its growth, social networks fed three ghosts, which cast shadows on their use, privacy, personal data and use false user profiles.
The growing problem of privacy.
It is noteworthy that more general social networks like Facebook, or Spain Tuenti, worry about everything related to improve user privacy and allows to manage and define the degree of public exposure of the individual, but the fact remains that There is a long way to go and that is missing ad-hoc legislation that any social network have to get a level of privacy in order to be On-Line.
The Real Madrid and President Obama, can not escape the errors.
The user of social networks often do not know how to use the tools of protection or simply careless and a little jealous of their privacy, is in such cases where by mishandling and certainly not authorized, the profile information becomes public knowledge hundreds of web blogs and forums and escape the security of our small network of contacts, being probably in a bad place to user.
One of the most famous cases of information leaks hit full in the Real Madrid a few months ago. In the Assembly of the Club has been detected in graphic documents, dozens of people were voting as electors of the Club members is not. There was obviously a fraud, but how to relate to the environment of the then president Ramon Calderon? The research through Facebook Tuenti and several sports journalists half Spanish, led them to find the profile of one of his aides, Nanín Barutell Rodriguez, personal photos of many of the people which are not members commissioners, appeared in the graphics tests exercise the same.
Another very obvious we got after the last election in which American, Facebook gave much joy to the candidacy of President Obama, but also came to put up stiff resistance to both the future President Obama and his closest collaborators, to be made public attitudes Private little responsible.
One of its most promising and closest advisors of the current president Obama, the young Jon Favreau, 27, after a dazzling career that had positioned itself as the coordinator of the speeches of then-candidate, and was photographed in a suspicious state of happiness temporary, hugged a life-size poster of Hilary Clinton and that with a beer in hand urging her to drink, while fun fingered her breasts. The photograph was hung only a few hours in the social network, but toured the world and even today can be seen hanging on dozens of Web sites with just enter in any search engine "Jon Favreau hillary. Immediately Favreau had to apologize publicly for his unacceptable behavior.
A small party that ended in disaster.
But the dangers of privacy not only can lead to leakage of sensitive or private information from its context and appropriate scope, but can be amplified to form viral world, and the viral concept intrinsic to Web 2.0 and social media , can result in a privacy issue.
Presumably something more serious than just a privacy issue must seem to the family of a young British woman the incident which happened a year ago at his villa in Majorca. The girl, using the absence of their parents decided to convene a small party in a magnificent mansion worth almost 6 million Euros. What better and faster than it used to social networks Bebo and Facebook-must have thought-as well as a good argument viral "is the summer party, alcohol and a DJ will be incredible." The results of this massive and uncontrolled viral action was terrible, like a war zone; televisions thrown into the pool, broken doors, clothes on the floor, the final intervention of the police and jewels stolen by the "guests" in the amount of about 10,000 Euros.
But go further, a few days ago the identity of the head of British intelligence was exposed on Facebook, key details related to their personal safety and the people around him were at the mercy of any user of this network. Sir John Sawers, who must assume his post as head of British Secret Intelligence Service in November, saw his own wife, Lady Shelley Sawers, quietly published family photographs and details fed very sensitive to their safety and that of his family, where lives and the couple summers and who their friends and relatives. The details could be seen by any social network user.
What to do to be more relaxed.
The popularization of the use of these tools and their greater complexity, will increasingly see more cases of privacy, security and even slightly compromised by the use thereof. While the user must find a framework in which to feel protected, it is worth recalling some basic security measures and privacy we can all take in these environments:
-- Be wary of strangers:
When a user is new to social networking, l share access and have "friends" as soon as possible. That brings us to add sometimes compulsively, others do not know, that does not provide sufficient data or identified under a company name or product, know who is behind it.
-- Do not assume:
The knowledge that has been added, may not really be him. Try to write to really prove it is who they say they try to find out if by default, if it could be a case of impersonation. If so report it immediately to the moderators to act accordingly.
-- Bad luck, believe me Angelina Jolie does not want to add to your profile
Generally it is proven that an attractive photo generates many more contacts. If someone unfamiliar and attractive added suspiciously, wary. There are thousands of fake profiles trying to catch unwary accesses any purpose, the most gullible itch incessantly. Think of access to personal information can result even in a personal security issue.
-- The friends of my friends are my friends:
It's a common mistake for users to add to total strangers in sympathy with other "friends", ie to know people in common. Similarly, it is often neither of them are friends and can generate information leaks.
-- Create Groups confidence:
Very few people do it and most social networks already allow to classify levels of user access. For example, a coworker might not want to have access to our personal photos and family. Setting different degrees and levels of access.
Social networks are useful tools and basic, and are here to stay. Let's use it with the head and the sooner we learn to do it right, but we enjoy them and sure with these five rules, we would save ourselves some trouble.