Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Come Cebrián; échale eggs!
Because if you think you dare to take the decision for which we are preparing, you're going to need them.
It's funny, but if the group Prisa, decides to pay his edition of ElPais.com relive past moments and demonstrating the PRISA is the only animal that trips twice with the same stone, it is true that this time, cryptic form, prepare the ground and try to generate a tendency to justify their opinion and then accompanied them to a payment system, because basically, they hope more will join some crazy person on their path.
In fact, in recent weeks, articles such as "Rebellion against the total network free" do nothing but prepare the ground. It is a misconception years preparing and paving the way from the role they have raised questions about online media, which may in a few months to educate our minds and make us see the benefits of paying for the consumption of information on the Internet. The policy of cultivating the balloon, they have worked and are reluctant to see it's over, is in the past. Now the user has taken over, here is free and information flows quickly, I can be informed on blogs, twitter and other means, do not depend on average 2.3 read what I indicated in the kiosk in front of home. Adapt or súfrelo.
This is a time of enormous tension in the advertising market, especially traditional l, and that makes for a confusion, a chaos of ERES, closures and restructuring of headers, the beginning of the demise of the technical press that migrate to other formats and CMS as the blog format. Some want the user paid for that time of change, and is to blame for the falling incomes and lack of adaptation of the dinosaurs (ie including El Pais, El Mundo etc.) Internet.
These giants are leading newspaper in Spain, definitely not. "But they have adapted to the environment? In my opinion no. 80% have replicated the structure of online with offline, and that has worked over the years, although it has been useful was not the game, the game was created to use it offline to streamline the structure to create a different environment online, hybrid and structured with lower cost policy without unnecessary bureaucracy without external structure without anchors of yesteryear, agile and the part that hurts most, putting the user and technology ahead of the journalist, who left in 90% of cases your status single emitter and sometimes idolized for being a means of access to information, to be always had to be, a vehicle.
The assets of these big media should not be its structure or its recognized head, or your brand image and social and political positioning, the assets of these companies, above all, should be the users who would cease to be "only" readers to take a role that would not be merely passive and participatory medium. That's the power of the internet, the power of people (And no, dammit, let's not participate to comment on news, participate much more, is equal roles: a user may be the same as a journalist, but just not charge you, is delighted to collaborate and greatly enriches you in your specialist subject is published).
If it is true that so far the media have dominated the web, have overcome by muscle, from experience, and especially for financial and human, but eye, I am convinced that this is not the final victory and this, we can Media 2.0 call is starting, and rain will campion ... and I bet you all to the same sites.
Because of doubts and lack of definition of traditional journalism, has sufficed for an icon of mid-century icon that it-as Rupert Murdoch (man seems the guru of innovation this man, in the XXI century), declare arises to extend the payment model to all its means for some firms in Spain have started to drool and blow smoke seeing the solution to falling revenue:
- The crisis is over, I got: pussy ... then pay!
- Ya ... But remember the case of Pais and what happened ....
- Yes, but if we all, no more eggs will have to pay.
Not only is the way, the policy of "by my balls" does not work anymore. This is the internet, you no longer the central axis. The axis is the user, so if there are eggs finally do, you may lose what has been gained over the years.
Several surveys estimated at 12% the number of customers willing to pay on the Internet by quality content. I understand that a significant% of that 12% think of music or movies, because paying for the copy / pastes of EFE or Europa Press does not sound reasonable, not necessary to do a masters to see them in hundreds of sites.
I recognize that there are small spaces where they can, doing a balancing of mind, come to think of an electronic transaction in an online medium. ... A column Ussía brilliant, a great story of a medium that involves a unique and not replicable work of several people so long and that is relevant to a niche ... sometimes I can see paying a minimal amount in an exceptional case for something. Little more. The news is to what they are, to be operated and sustained publicity. Your five secretaries and five Mercedes Benz company, it is true, as is more screwed than the published hold.
A friend, known Internet Business Angel tells me that the problem of Internet in Spain has always been that we have tried that advertising pays all parties. And it's true, advertising can pay for content and consumption, but not sustainable-as has happened, and that's not sustainable "business model much more complex structures. I doubt very much that the solution to the ills of the media is to add the subscription revenue, the solution is to solve these structures that are the real problem, not the swing to the low income by the crisis. There will be optimized for a middle ground, not just riding the wave of publicity.
Across the street are eager to join the party. Peter J. Ramirez stated for months that had 20 million users and urged him to tell someone how to monetize it seemed minimal income with this audience. From Alzado.org gave him some ideas (hell, the next time by courier, not read Peter J. unreliable sources such as blogs!). almost all quite reasonable, but I would say to Peter J, without discussing the leadership, "no-brainer for me that elmundo.es is the first online media, do you really think you had 20 million users?. Replantéatelo. No feet or head. If you start there, the rest does not hold. Liarme not want to talk about metrics, is an old debate Effect Nielsen Media Editorial Unit.
Sean 20 Million, 12 or whatever, is a possibility to consider that there is a sort of pact of dinosaurs, for as Fuente Ovejuna throw together ... vacuum.
If so, will host the party at the blind of the country of the blind (eg newspaper 20 Minutes that a very modest budget has been bringing together an audience of nearly 7 million people in a short time), and above all there will be a enormous opportunity for new facilities and for existing facilities currently in second row (Soitu, information ...).
The key to ownership and sharing the business with people, creating a social milieu in which, as a social network, the roles are mixed and there is a line between the reader and the issuer, but may become a same thing: PEOPLE
Tags: world, the country, Internet, Pedro J Cebrian, people, rush, Web 2.0
42 Comments to "Come Cebrián; échale eggs!"
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[...] This post was mentioned on Twitter by Alejandro Suarez. Alejandro Suarez said: Come Cebrián: Take eggs! : Http://bit.ly/2wxkY [...]
Again the pulse to see if it compensates the loss of share to the benefit of the ppv Well! Well, as you say, you dare!.
I only ask that between that and not try it, most users we chose to 2.0 and the media, when the old dinosaurs return to the model D-Free, we are no longer interested in its offer, which is how markets react normally.
Makes me laugh that it confuses "earn less" with "losing money" Manda flats, really!
Great, great reflection.
They do, you throw eggs that have had to move forward journalism. To see if whether they realize time give a damn kits is no way of finding readers.
Five years ago there were few reporters on the Net, we are now growing. We have direct contact with the audience, know how to find stories, edit them, contrasting, and segmented. We are able to measure the audience 'on time' and understand what is behind every click.
In the U.S. there are hundreds of professionals who, on completion of headers continued living and, more importantly, they report online media more social and more direct. The network can help us generate.
I've only been a year working in earnest with the Web from the journalistic point of view (freelance, obviously) and I found a much richer ecosystem communicative and dynamic.
That will throw eggs. Dinosaurs to become extinct. There are thousands of species wanting his place. It's called natural selection and it works for millions of years.
They have no eggs. Best said. Will anyone who thinks there. If they do what they'll do is create the great growth opportunity for those who do not follow, in addition to permanently kill your online support.
It seems to me to add something more interesting to the topic of copy / paste of agency: that the sources begin to be opened. Political parties, businesses, blogs and twitter, who post their press releases, commenting, and are capable of establishing direct conversation. That makes it very easy to open publications provide a high level of information without relying on the mainstream media, including video interviews and offering the traditional middle ground. Gradually, the sources lose their fear to talk on the network. That is, it seems that only an analysis very exclusive, very consistent and specialized media for audiences very insensitive to price and value that depth will be chargeable.
By commenting, that's what is this ...
The Caesar 4 ideas for Pedro J. Martín are raised from the logic of the Internet; logic to clash with what Peter J. Ramirez said in his conference in Pamplona for the 50th anniversary of the Faculty of Communication: my shareholders, "said" I wonder what I'm doing with the zillions ElMundo.com users and why not sack them daily 1 euro each and every one of them ....
Come on, Cebrian, go out dancing, that you do phenomenal ...
[...] Come Cebrián; échale eggs! Www.alejandrosuarez.es/2009/09/venga-cebrian-echale-huevos/ few seconds ago by tollendo [...]
Very interesting. To see if the place of payment and gain more views on other blogs and websites in the network.
It's funny. Yesterday, I wrote that I posed to stop visiting the websites of general media (and indeed, I have installed a blocker urls to avoid such visits). The surface treatment, anecdotal and openly concerned to make the information (when not engaged in include "news" entirely irrelevant) makes you consider a waste of time to read them even now are free. Imagine if over charged ...
As Gonzalo says, the conditions for charging for content are restricitivas. In fact, the conditions for someone to read your content (even free) are also beginning to be.
Completely agree, Alejandro. In the same vein is my column today in public.
http://blogs.publico.es/ciencias/779/informacion-ni-libre-ni-gratis/
Greetings
The truth would not be the first charge, and there was a time (still do not know if) that El Faro de Vigo was content to subscribers of the newspaper and when you would extend a notice asking you nick and password.
That said as you can think Cebrián pursue this nonsense not be surprised to receive a torpedo in PRISA waterline.
Greetings
Does the 12% of Internet users think of paying for music, movies? Are you sure? I believe that even this, Alejandro.
And speaking of music, you have not put any entries on yes.fm, what will happen at the end with that site? Do you close or not? For the latest rumors were nothing flattering ...
20minutos with a modest budget ... you know they treat their workers? And the subcontractors? You know they do not get holidays but instead will nullify the contract not pagárselas? Do you know the status of their fellows? Damn, I can speak of a world 20minutos, but my veins swell
When I was at Gizmodo caught our news and put them as drawn from Autoblog to give publicity to the other network, of course, in our pa what if "nobody" read us ¬ ¬ Lowest can not fall.
The problem is that they are simplistic analysis of the news, are made on business models. The story of Peter J on this is entirely symptomatic.
What happens is that many of us stuck in these pools are not aware that there are still a mass that is a few steps behind us in terms of awareness, hoping to be the majority.
And then disappear many of the bullshit we have to hear, see and endure.
Curiously, a traditional media director made me this question yesterday:
"When we emezar charging for content?"
Submitted to the dilemma of liarme an explanation would not understand or be direct and bloody, I opted for the latter:
"When shall offer something worth paying ... and no one else offers"
Good post, Alexander.
[...] And do not get down with someone who has won a hand, because they are just business. If you spades, you start to do crap and lose your shirt. The professional player, unlike the amateur, he knows when something has happened is [...]
http://www.elpais.com/articulo/portada/amos/internet/Espana/elpepusoceps/20090913elpepspor_7/Tes
Not that you put you to rave in this way. "Five grants? But if there is money to pay for gasoline. "Media 2.0? For what? "To support all who write aficionadillos illiterate and do not know what internet and crap load? The information, as everything else, is something of professionals. And like everything else, costs money, and you have to retrieve it and add a benefit for the risk borne. The distribution cost is irrelevant, what is expensive work, learning, expertise, access, etc. ..
For now, the only thing that has made the Internet is filling a lot of computers and the heads of garbage, delirium, nonsense, and that four slave as Anderson was lined with the swindle of the queue and the free (see my web writing chavalote that well known and you see if you like, I'll pay someone ... as I was lining your curro ... must be screwing, in the 21st century!) and giants that we have described and discovered the world of shit, have nurtured great talents with their monthly salaries, etc.. as the New York Times or the country sinks or become surface replicas of that page and screaming that he likes to adolescents who have not had time to learn to think and have been adjusting their level of care to see a website or a spot ... The debacle. It is not important who will pay for content. The important thing is what kind of idiots we convert these files.
not be true that everyone is going to charge for content, so that if all attempts to break into the Internet will have the much easier way to see if it is true and throw a couple, the wallop that will be lead will appear in the history books
Alexander,
I think it's time for truth and online media have to be direct especializdos a very definite Target Group to be able to collect. What always happens is that only are extra valuable services to their customers.
If something costs 100 euro a year for you has a value of 1000, will always pay. It will seem but an investment cost.
If the value equation offered is good enough no problem.
The general media will not get to mass users to pay them any sort of subscription service.
Well that's my humble opinion. The interesting thing is fast and know the outcome.
I'm with Jesus Alonso Gallo. There are few means who can afford the charge for its online edition. That said, I'm 12% that would pay for a quality product. Which is not to say that would pay for El Mundo and El Pais. There are other things that if you pay.
Yes, sex ...
@ DRD Hebron
Hey, if that's what gives you morbid, later lad!
If if it closed and put it to pay.
But I do not fall that short. I think adopting the model as "the dumbest fool" where are going well positioned and showing the full story that comes from google but block the user who comes in direct navigation, where kindly tell you to pay. So those who know the trick to Iran through google news and it will not run out or paid. Obviously if they see that do not collect enough say the typical sentence: "Spain is not yet ready for this system" the failure by blaming everyone and anyone instead of recognizing "do not understand the times in which we live"
Raul, do not misunderstand me. I say sex because since the birth of the Internet is the only thing that has received earnings (rather few) thanks to their payment gateways. For the rest, so many American newspapers (except one economy and we all know) that began as payment eventually seeing that's not viable.
The Spanish user already pays a lot of money for your connection, tell him to disburse more money is not that we want, is that most people can not afford it. Except for someone to live in the worlds of yuppie, this is something so real as life itself.
Alexander, it seems a bit out of place for you to question the business decisions of a rival group. If the country wants to charge for content, you can. To my knowledge they are not an NGO. Why not write against the English Court for wanting to charge you for things you sell? If you do not like their prices, not buy. I find it incredible that you compare the country with 20 Minutes. If you can not see the quality difference is that you're illiterate.
@ Eugene, I what I find incredible is that insult and call me illiterate.
I on this blog, which is a personal blog, I express my opinion on general issues, rightly or not, and you can say, agree or not, but calling illiterate is out of place, is a question of education and respect.
PRISA is certainly not a "rival" group? "I did not dedicate it to the press, and I have many friends there and actually collaborate with them on several things, like maybe you do your work in Havas Media .
@ DRD Hebron
Actually I think we say the same: the consumer may be willing to pay for something that you can "get value", such as the Wall Street Journal. Or the sex ...
As for what consumers can or can not afford Spanish, I do not pay a month for Internet service than is spent on an afternoon of reeds were something you can not afford. This is an issue of "education" in the Pavlovian sense. At present in the minds of people all Internet = free. I'm not saying good or bad, but it is what it is and habits are difficult to change. What people do not have in mind as he said someone out there is that in Internet there are no expenses on paper, but to generate quality content is not cheap and certainly does not come free. And when I speak of quality I do not mean 20 minutes.
@ Eugene, I hope you have better ways to defend your position than to insult the anfititrion come home. Such arrogance and conceit of those who support large dinosaurs is what people do not support it.
Expanding [...] My column today is entitled "Total Free" and is a reflection of recent articles that recall past failures indisputable. At the time I already mentioned what he thought of the ideas of Rupert Murdoch, and the recent article I read El Pais answers very bright and crystal clear in entries like this from Alejandro Suarez. [...]
Expanding [...] My column today is entitled "Total Free" and is a reflection of recent articles that recall past failures indisputable. At the time I already mentioned what he thought of the ideas of Rupert Murdoch, and the recent article I read El Pais answers very bright and crystal clear in entries like this from Alejandro Suarez. [...]
Expanding [...] My column today is entitled "Total Free" and is a reflection of recent articles that recall past failures indisputable. At the time I already mentioned what he thought of the ideas of Rupert Murdoch, and the recent article I read El Pais answers very bright and crystal clear in entries like this from Alejandro Suarez. [...]
I think it's very easy to criticize, as you do and many other bloggers, the payment model. But so far I have not heard anything either provide "clear and concrete" as to where they need to address the media today.
I hope you begin to make and railed.
Thank you very much and congratulations on the blog!
[...] Soon, "El Pais" payment? Alexander, "Come Cebrián; eggs échale [...]
[...] Soon, "El Pais" payment? Alexander, "Come Cebrián; eggs échale [...]
[...] Soon, "El Pais" payment? Alexander, "Come Cebrián; eggs échale [...]
I recommend everyone to read the book by Jon Sistiaga, "no war is like another." The case is not exactly the MIMS because both Jon and the late José Couso are TV reporters, but also tell you a remarkable story, I entered the world of war journalism brilliantly. Would happen with this type of journalism, if we want to make content free? What about investigative journalism?
Clearly, the total works for some free content, but in the vast majority of cases, these files would not be possible if we do not pay for them. Where does the revenue go to pay, for example, two reporters of war?
The information, whether written or graphic, you must create it from home, office or from a refugee camp. And this has a cost, which must be assumed. Online advertising can not cover these costs, and fewer and fewer people buy newspapers. From somewhere you have to leave the money if we want quality content.
I do not go in if the information is manipulated or not, we all know that if I do not go in if they can cut costs or not, certainly yes, but we are really in point is an issue we pay 20 cents a day for access to quality content?
And this is applicable to everything, music, movies, and all types of content. Some will pay you for reading the National Geographic, one will pay for quality music and seamlessly in Spotify, and some pay for view movies online. I think if the total free spreads, all lose. Everyone likes to get paid for their work, and hopefully get well, better.
@ Oriole Oriole thanks for your contribution, I found very interesting
[...] "Come Cebrián; échale eggs!" By Alejandro Suárez Sánchez-Ocaña [...]
[...] Case, which I already mentioned my perception weeks ago in a post called "Let Cebrian, ... échale eggs." I wanted to know how far the surfer would be willing to pay for the [...]
[...] Case, which I already mentioned my perception weeks ago in a post called "Let Cebrian, échale eggs ..." I wanted to know how far the surfer would be willing to pay for the use of [...]
I do believe that today, and more after the closure of Soitu, we are closer than ever to the collection of content. But not me, but the former Director General of Paypal in Spain, who was confirmed in this video interview:
http://comunicacionsellamaeljuego.com/entrevista-en-video-a-fernando-aparicio/
A greeting!
About the ultimate success of the initiative, a sustainable, nothing like reading the 10 risks on the subject of Adrian Segovia:
http://www.filmica.com/audiencias/archivos/009873.html