Do not do this

He has had some impact on my post "I do not buy advertising, but respetame pussy!". In which he spoke and criticized the attitude of disdain that sometimes we get in this environment, as well as asking dignity of online advertising.

So that even more people to follow into the world of public relations as Octavio Rojas responded with another note on his blog "I respect you," public? "

I think this will complete a trilogy on this subject .

The relationship between agencies Advertising / Media and Public Relations and the online world is confusing, and often there is contempt as I tried to report the other day, but also many other times of ignorance.

So I write this, so that agencies can serve to know that we usually hated to and how to "enter".

Of course not one to establish a decalogue of good practice and this is just my personal opinion that without any doubt be punctuated, corrected and improved in the comments.

Many times since the agencies we are seen as "paranoid about spam, selfish and some brats to bother them all." Well, at this point, this is probably this that bothers some of the egotistical brats:

-- Do not lie:

Each time I receive an email from a PR agency for something that we published in the know tell me they want traffic from a blog that has posted on its trademark "in order to assess future campaigns" are not so . It is for clipping and give your traffic data and will mark a point with the customer. The director of a PR agency called me the other day saying "Oh ... is to say that no longer works. The answer is clear: no, not working and makes you look like ass. Do not lie.

If you want traffic blogs and Nielsen audited by OJD, and even so the ask me, it's clear you have not done your homework and have not looked at sources that should be standard tools in your work.

Blogs that are not audited, "perhaps because their owners do not want to, it is their right, need not give details. Are personal data need not be public unless the owners so wish. And why I'll give you information, which is best for my confidential?. I sometimes have refused to provide data to agencies. Your work must do it yourself, do your homework, I do not give me the pain in the ass for not working you.

-- You go to me personally: Show that you know who I am and I do:

You head to me, ask me on collaboration but does not distinguish what is a commercial blog, for example from our network of blogs Entertainment Network, where if we sell advertising, a personal blog like this, which accepts advertising NOT things I talk about my projects and ideas. Please understand that, that is basic, dialogue is impossible, you end up offending me when you put "heavy" insisting that prescribe something on a personal level. I am not on sale. What it is is advertising for sale in my retail media. And you tell that is a commercial support and is a professional blog. Distinguish who the product.

I think enough has already spent months in order to tell ... I hope not pull my ears for it ... A few months ago an ad agency called me and asked if "would be willing to prescribe first-person" the new campaign branding of a famous brand of cola drinks extracts (I love to call it coca-cola) on this blog. I left a little perplexed because this is not a commercial space and in this case knew perfectly, and did not care!, But wanted to know if I would accept the opportunity and talk about campaigns and put videos sometimes.

Come on, that the question was whether my opinion was for sale. Very politely answered all I can say. What if I like the comment on the campaign and commented further, and this brand I usually like ... but if he did never accept money for it. The campaign came out 2-3 weeks, and I remember I saw her at home and followed the comments on Twitter from people like Enrique Burgos from memory I think I commented that his wife had moved. I liked, but I expected more and I was somewhat disappointed. Do not publish anything.

I play the head to make nor sought nor know I was asked to "sell" the campaign (the brand you are interested in prescribing the product, not the campaign itself). Probably the only thing that Coca Cola Spain know of my existence is because I must be the biggest addict and top10 customers in Spain. In short, it was a ridiculous goal.

-- Do not ask permission to send "shit".

Do not ask me for permission to send email press releases and when I give it to send me shit. Send me notes relevant to my work and are defensible. If once you say that you think ahead and are authorized to send stop trivia and other issues will make us lose time.

You do not need my permission to send me things, but the blog engine, eg engine and send him information relevant, if every time your customer, a brand of tire, change a price or a new wheel out and send us generate waste (tens of so emails a day) or open your default mail.

-- If you are interested: watch over us

Imagine that you are interested in our blog phone and ask us a demo of your product, this is a real case and I dedicate it to the kids who have communication from Samsung. We ask you not once, not twice or three times to try it, but some more. We received a response like "go public, which in the coming days will come and have a test terminal. Never call us to try and this is repeated dozens of times. We take care and we tricked into believing that we are stupid because the first or second time you have published something. Believe me not so much, we will stop, you're not serious with us, give us no longer speak the truth always.

In this aspect there are issues that are unclear. You can request a review of a video game that you send for example. Or call us to distribute or to send someone to your office to try it. If you want to communicate and work material need not only your press release.

-- Respect our opinion:

We opined something of a product, and not exactly what's in your press release. The reason is that "sell bikes" with her and not as it seems you define it. And des us call to discuss the pain in the ass is ugly and sterile. Like we are wrong, the user will decide, but respect our opinion and not try forzárnosla. Our publication is that, our opinion.

-- Sellers of influence

Makes me laugh agencies that sell "influence". They tell the customer, we will get you the "most influential bloggers" or that "hundreds of blogs talk about your brand. I charge for it and then try to make "a gift" in exchange for a release of something, or in the worst organized as I saw the other day "was inviting bloggers to a beer." It's surreal, is offensive and shows that things not distinguish. In the medium term everyone will have their blog or twitter. The amount is not what you want, that 50 kids will prescribe something and publish on their blog because they have taken a few beers with you is not the same as what you can sell people like loogic, Error500, Enrique Dans, Antonio Delgado, Carlos Blanco etc ...

Tags: bloggers, Octavio Isaac Rojas, Public Relations