Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Today 31 August is the day you return to the office after my mini vacation "crisis", I have taken bone less than 10 days this year and now back to normal activity.
As you see, is an article focused on explaining a bit about the people blogday which is not far entered into the world of blogs and try to recommend 5 blogs that I like about several topics, in this case that of Mario Conde, Martin Varsasvky, Pedro Almodovar, Andreu Buenafuente, Moby are blogs that I never talk here and possibly why I seem to recommend ideals.
From here you can download the full article here
On day 21 was published in the Journal 5 Days Full page a story by Lola Fernández Social Networking titled "Social Networks: The new word of mouth to sell more".
In this report involved both Cesar Nunez Addoor as a server, dropping our opinion on the concepts of influence and the changes that social networks begin to create habits of promotion, purchases and consumption.
I do not know, but if you are an entrepreneur, if you're dreaming, or simply if you have dreams of the future in your life, this 14-minute video is a must.
I've met recently, lasts 14 minutes and in the past is possible that it has given me lazy. Do not get the same thing happens to you, if you have not seen would be the most profitable in 14 minutes long.
Steve Jobs, founder Apple and Pixar, Stanford Course opening 2005 (subtitled)
Undertaken in Spain has some merit. An entrepreneur in our country is a mixture of a dreamer, a Don Quixote surreal, and a modern madman, who feels that goes against the mainstream of the society around him and often get confused to desist in their epic battle .
Some days I wake up and wonder if it's worth. Certainly if I lived in the U.S. or much closer to Spain, in some states of Northern Europe lift me with that feeling that sometimes comes over me. Socially in some Latin countries the figure of the entrepreneur, the entrepreneur, is clearly underestimated. So much so that we may not be worth some sacrifice and effort, to bring forward a draft is inevitable.
In Spain is rewarded immobility. Undertake no prize, sometimes only a last start, a search for self when the subject becomes so ugly you can not see other options for the medium and long term. But there is also an entrepreneur, that their profession is exactly that, launch, is an entrepreneurial vocation, not served or will not work for others and will continue to undertake new projects all his life, with varying success, but he will because he can not do otherwise only be undertaken.
What is there is no doubt that this country needs more entrepreneurs, more initiative, more innovation and possibly less-spirited officials. In these tough economic times, the crisis is driving before the first, to the daring and innovative. It's tough times all over the world and Spain is no exception, during 2008 more than 300 self-employed were given daily low in Social Security. An unfortunate fact that we lose initiative, innovation and creativity.
You need to have people able to take risks and jump into the void, is a complicated high-option, which contrasts wildly with other options very controlled and safe in the workplace, is something like jump or plunge into the empty net as we see in the For many freelancers.
Entrepreneur Vs Officer / Employee
An entrepreneur is no more nor less than an officer or an employee o. In a society like ours, all sensitivities are needed, and with a system like the Spanish, it is understandable that there is a high number of staff, it is true, but I wonder does not say very little from a country we have almost as many self-employed (3.2 million) and staff (3 million)?
Dignify the term entrepreneur! They are very necessary, first, because everyone, with varying success in an initiative providing momentum largely mediocre and immobile. Secondly, because the entrepreneur is the embryo of the employer who creates wealth and value. It is true that many people believe and fly, an idea, a project, an effort, a development and sometimes create the illusion fades and tends to a businessman looking to continue its work and to dream again. That's because not only does an entrepreneur have to be necessarily a good manager, but also on many occasions, including scenarios very successful, the entrepreneur was bored the day to day and start thinking undo positions and seek a new idea. It is the concern of the entrepreneur who does not make them stay in comfortable positions and start again when he feels that he has taken his project to its destination.
"Few entrepreneurs in Spain? Very few. If it is true, but the fact remains that many of them are sensational. This Spanish initial screening, which prevents power and not take the fighting spirit of the individual who wants to write their own future, is what makes the few who decide to undertake and they try with all their might, do so thoroughly. The institutions, the financial system and capital risk, very rarely supported the initiatives of our entrepreneurs, and where the support, sometimes they do so aggressively a mentor with the project, which eventually strangling it.
There are nights when all that we undertake in Spain, we got up with cold sweats. They must be the night that I worry that things get even more difficult and has to resort to the smiling figure of the ICO that announces a "free beer" of aid and money on television. It's like the Freddy Krugger of entrepreneurs, if you need to think you're going to have help from the ICO, you're lost, here you have to fend for yourself, without expecting any kind of help, and especially do not believe that will have a choice to the aid promised constantly on television, if you're finally at the critical time business that we fear.
All we like also take a moment comes in which we identify as we were years ago but this time on the skin of a new entrepreneur, restless and full of ideas. Gambling and support for a new generation of Spanish entrepreneurs and act as a "business angel" is for some of us as vocational as creating a new project in first person, is an illusion as special as we have all experienced our first project to generate and create that first company. But in this country is so difficult to undertake as helping to engage a third party. Is lacking to support specific sector of the dreamers, builders of illusions, and even more to the mentors of these that are even harder to find than the former.
I have an old claim that we all had stalled in our political class. Something as basic as patronage-regulate if, incredibly, there was not specific regulations or even the least benefit or tax incentives-will finally be possible. It was requested a lot, a minimum agreement that recognizes and enhances the role of Business Angels as vertebrates and authentic third draft incubator
Light at the end of the tunnel
On April 22 2009 was approved by the Commission on Science and Innovation of the Congress of Deputies the non-legislative proposal No 161/000858, regulation of "Business Angels" as a means of enhancing innovation and as inform me in Congress, the text of the non-legislative proposal will be officially published in the Official Gazette of the Parliament in the coming days.
We look forward to than a new piece of paper, a politically orchestrated media excuse, and really is the momentum that we have waited so long. That this proposition of law not become a further stimulus to entrepreneurs and their mentors, that history has shown many times that are the true innovators who can finally grow a country.
I often read all interviews Leandro few months ago. I seem fresh and fun and the format (via chat or facebook) it seems very original, it allows some dates I had the opportunity to participate and really enjoyed doing it.
Joshua Novick is a unique character I've always followed. Many people will be known relatively recently after the huge success and his personal merit in the operation of the flotation of the landmark Antevenio and this has meant that a company's technology sector in Spain listed on Alternext. I, however I must admit that I follow and I like it since the time of a project that was unsuccessful, Demasiado.com.
Compare Antevenio Demasiado.com with the light of the outcome of either can be reckless, but we're going to do, I liked this project, I do not care if things did not go well, it happens sometimes, I liked a lot and it seemed more entertaining than Antevenio indeed.
Well back to the interview, the title "We will leave this Spanish thanks to entrepreneurship" gives me a smile and I can not help thinking to myself "shit, then we're screwed ..."
Funny how people not born in Spain, like Joshua, born in USA and raised in Italy and has been in Spain since 1993, have a much better concept of the system, entrepreneurs and the potential of the sector in general in our country we have the Spanish.
On occasion we have discussed recently. It is one of the few things I disagree with Joshua, I usually agree with many things. Maybe it's part of the negative spirit of Spanish which I participate, an enormous negativity doors inside, and yet when we are outside of Spain, we are happy to meet us and we are not so negative, far from it!.
And what do you think? What do you think?. We are too negative and cruel to ourselves?
Last Saturday was published in a forum mia Gaceta de los Negocios.
The reason for recent strategic moves in the Microsoft-Google War, which in the Gazette in a lengthy report, which included this platform, called (and liked) I Digital War.
The truth is that I have the perception that this will be a recurring topic over the coming months and especially fun. Too bad the significance is for the American market, where Yahoo and Microsoft join forces to achieve a 30% market share. In Spain, Google has about 96%, and Yahoo and Microsoft could be garnering about 3% of searches.
To read the complete forum You can download it here
He has had some impact on my post "I do not buy advertising, but respetame pussy!". In which he spoke and criticized the attitude of disdain that sometimes we get in this environment, as well as asking dignity of online advertising.
So that even more people to follow into the world of public relations as Octavio Rojas responded with another note on his blog "I respect you," public? "
I think this will complete a trilogy on this subject .
The relationship between agencies Advertising / Media and Public Relations and the online world is confusing, and often there is contempt as I tried to report the other day, but also many other times of ignorance.
So I write this, so that agencies can serve to know that we usually hated to and how to "enter".
Of course not one to establish a decalogue of good practice and this is just my personal opinion that without any doubt be punctuated, corrected and improved in the comments.
Many times since the agencies we are seen as "paranoid about spam, selfish and some brats to bother them all." Well, at this point, this is probably this that bothers some of the egotistical brats:
-- Do not lie:
Each time I receive an email from a PR agency for something that we published in the know tell me they want traffic from a blog that has posted on its trademark "in order to assess future campaigns" are not so . It is for clipping and give your traffic data and will mark a point with the customer. The director of a PR agency called me the other day saying "Oh ... is to say that no longer works. The answer is clear: no, not working and makes you look like ass. Do not lie.
If you want traffic blogs and Nielsen audited by OJD, and even so the ask me, it's clear you have not done your homework and have not looked at sources that should be standard tools in your work.
Blogs that are not audited, "perhaps because their owners do not want to, it is their right, need not give details. Are personal data need not be public unless the owners so wish. And why I'll give you information, which is best for my confidential?. I sometimes have refused to provide data to agencies. Your work must do it yourself, do your homework, I do not give me the pain in the ass for not working you.
-- You go to me personally: Show that you know who I am and I do:
You head to me, ask me on collaboration but does not distinguish what is a commercial blog, for example from our network of blogs Entertainment Network, where if we sell advertising, a personal blog like this, which accepts advertising NOT things I talk about my projects and ideas. Please understand that, that is basic, dialogue is impossible, you end up offending me when you put "heavy" insisting that prescribe something on a personal level. I am not on sale. What it is is advertising for sale in my retail media. And you tell that is a commercial support and is a professional blog. Distinguish who the product.
I think enough has already spent months in order to tell ... I hope not pull my ears for it ... A few months ago an ad agency called me and asked if "would be willing to prescribe first-person" the new campaign branding of a famous brand of cola drinks extracts (I love to call it coca-cola) on this blog. I left a little perplexed because this is not a commercial space and in this case knew perfectly, and did not care!, But wanted to know if I would accept the opportunity and talk about campaigns and put videos sometimes.
Come on, that the question was whether my opinion was for sale. Very politely answered all I can say. What if I like the comment on the campaign and commented further, and this brand I usually like ... but if he did never accept money for it. The campaign came out 2-3 weeks, and I remember I saw her at home and followed the comments on Twitter from people like Enrique Burgos from memory I think I commented that his wife had moved. I liked, but I expected more and I was somewhat disappointed. Do not publish anything.
I play the head to make nor sought nor know I was asked to "sell" the campaign (the brand you are interested in prescribing the product, not the campaign itself). Probably the only thing that Coca Cola Spain know of my existence is because I must be the biggest addict and top10 customers in Spain. In short, it was a ridiculous goal.
-- Do not ask permission to send "shit".
Do not ask for permission to send email press releases and when I give it to send me shit. Send me notes relevant to my work and are defensible. If once you say that you think ahead and are authorized to send stop trivia and other issues will make us lose time.
You do not need my permission to send me things, but the blog engine, eg engine and send him information relevant, if every time your customer, a brand of tire, change a price or a new wheel out and send us generate waste (tens of so emails a day) or open your default mail.
-- If you are interested: watch over us
Imagine that you are interested in our blog phone and ask us a demo of your product, this is a real case and I dedicate it to the kids who have communication from Samsung. We ask you not once, not twice or three times to try it, but some more. We received a response like "go public, which in the coming days will come and have a test terminal. Never call us to try and this is repeated dozens of times. We take care and we tricked into believing that we are stupid because the first or second time you have published something. Believe me not so much, we will stop, you're not serious with us, give us no longer speak the truth always.
In this aspect there are issues that are unclear. You can request a review of a video game that you send for example. Or call us to distribute or to send someone to your office to try it. If you want to communicate and work material need not only your press release.
-- Respect our opinion:
We opined something of a product, and not exactly what's in your press release. The reason is that "sell bikes" with her and not as it seems you define it. And des us call to discuss the pain in the ass is ugly and sterile. Like we are wrong, the user will decide, but respect our opinion and not try forzárnosla. Our publication is that, our opinion.
-- Sellers of influence
Makes me laugh agencies that sell "influence". They tell the customer, we will get you the "most influential bloggers" or that "hundreds of blogs talk about your brand. I charge for it and then try to make "a gift" in exchange for a release of something, or in the worst organized as I saw the other day "was inviting bloggers to a beer." It's surreal, is offensive and shows that things not distinguish. In the medium term everyone will have their blog or twitter. The amount is not what you want, that 50 kids will prescribe something and publish on their blog because they have taken a few beers with you is not the same as what you can sell people like loogic, Error500, Enrique Dans, Antonio Delgado, Carlos Blanco etc ...
Alejandro Suarez's blog.