Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Okay, I do not buy advertising, but respetame pussy!
Before a small disclaimer: I'm not paranoid SPAM. I receive the email and Entertainment Networks received dozens of emails daily with Press Releases. A useful and other Surrealists. I see it as part of the game, we must all do our work, find useful things and discard others and not give more importance. I've never railed against it, and I have complained to the issuer except in the case of a company that contacts me for 5 times with the same roll as I've said several times that I'm not interested.
With this introduction I want to say something about an email I received today, as forwarded through the contact form advertising Entertainment Networks SL and think it's very graphic to get to know my opinion on public relations firms, and central and Advertising Agencies.
I like PR and advertising, working with multiple and sometimes make our work easier. What I dislike is the abuse and disrespect.
I will not identify neither the agency nor the product, but if you say that is one of the leading Spanish agency and a leading product known. My intention is not doing any harm or create bad coil, but will copy the email I receive for you to understand my thinking.
PUBLICITY CONTACT OCIO.net
> Name: David XXXX
> Company: XXXXXX
> Address: Address
> Country: Country
> Phone: Phone
> Subject: New spot XXXXX
> Department:
> Email: XXXX@hotmail.com
>
> Message:
> Good!
> I'm XXXX, XXXX creative agency. Today premieres on TV
> The new spot of XXX, and is now available on Youtube. This time, XXXXXXXX, showing its most cool. Wonderful!
>
> If you want hot and what to publish. Saludos!
>
> XXXX
>
> Http://www.youtube.com/XXXXXXX
Other times step, this time I could not help to answer:
Hello XXX
Thanks for your email.
We, who have 5 million unique users, and media are top13 in Spain by OJD understand that we live to sell advertising. That's our business. Put it "because we bulk" conceptually is something offensive, we are professionals.
I do not want to offend the least, but to show you that your treatment may offend us as we planteáis ...
We live in advertising revenues, we are not a Kid that the gifts of good vibes.
I'm sure you understand,
Regards,
Alejandro Suarez
In what I mean is that these things if they offend. RESPECTS our work, you can not claim to contact an Internet advertising department or elsewhere in colegueo plan disco "For if you want hot and what to publish." That's a lack of respect for a job that is professional, and a company that lives had to "sell" that publicity.
I was not offended that you did not even for 0.5% of budget to my internet media or as support. Sure,!. What offends me is that you spend there and think about the Internet as the Kid to which it colaremos by the face.
As I can not think of Antena 3TV call with an approach, they offend (and would send me to hell with reason), but not on a large national chain, also in a neighborhood newspaper or local TV. I would not be out of respect. I understand their work and living to charge for advertising.
So, why if the internet?
Firstly because even have to dignify online advertising. Even some people in their offices thinking "these are some Kid who do what we tell them and they do not see an industry professional. A few days ago a brand of car, whose name I do not mind right now, we offered "to give us a ride to a circuit" in exchange for a campaign. Man, I'm not kidding, let's be serious we do not have 15 years. If only they were two or three laps before I was thinking 
.
I understand there are people who have no budget at certain times, and try to support them, but for me it is very important to be a bi-directional support. That is, if you call me telling me not "have the budget" and ask me support, then when you have no crush on TV and the press and give me the same roll. One thing is to work and sow, another to be stupid.
In another matter, one must know to enter and treat people. If you have money to advertise, you can try to be direct and honest, chula suggest some action that can undo the good of users and can accept or not, but write as if speaking to children 15 years so you're giving away our product because "it takes you?!". It makes no sense and prove we do not respect us or our work.
Much blame for this it has the concept of viral. The agencies sell virality and put people behind a PC trying to "place" videos left and right. That does not work. If you want to spread; skuas. The roll they told you that "appeared on the internet and became viral" is rarely true. Things have budgets, and promoters, and if it is good become viral.
Finally, a campaign of several million Euros and a first-level signature, it is possible that not even the end customer under this beg the space as it pays a budget and does not want his signature "exposed" to the loss image, and can generate negative comments. Quite possibly you're hurting your own client that does not have to be in that situation and not like to know.
Tags: Agencies, Blogs, media centers, Internet, advertising, Public Relations
67 Comments to "Okay, I do not buy advertising, but respetame pussy!"
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Absolutely.
Canmbiar Vale to be the business model of online publication.
But then to throw all your work away as if they were worth anything have a team dedicated to publishing online is half a step, great.
The worst thing is the arrogance with which some individuals to treat Internet media.
Alejandro, you are not alone. Jejeje!
You gave him no doubt a lesson of respect and professionalism.
So get viral "? jaja me parto ... where is the wit "? the word "cool deck"? is ridiculous and absurd ...
[...] Okay, I do not buy advertising, but respetame pussy! Www.alejandrosuarez.es/2009/07/no-me-compres-publicidad-pero ... for a few seconds ago supertelemaco [...]
Hello Alejandro,
I sympathize with you. Neither one knows how many times we talked about it on our blog and, no, still do not know.
And that for professional reasons we have given up putting any kind of announcement, but is that some media agencies are set up home owners.
I can not agree more. A good friend of an operator tried to sneak a few months ago an ad supposedly "viral" to hang it on the blog.
I almost hung only to denounce attempts to create virality where there is none, but would have taken on a commitment to a buddy.
At this point tell me more. I do not care to hang an advertisement for a telecommunications carrier if I see myself as an interesting and descriptive of your campaigns. It's what I write. But just to try to force me to do to bring my refusal angrier.
I'll print this post for framing.
That you treated like a big no no comforts us to the little
That good Alexander. I, as an agency, I feel sorry for what happened. That's lack of knowledge of the environment and disrespect for your work.
That yes, customers lack of respect of the agency's own work, trying to pay shit for work that really means a lot. The viralización thing 2 is not hard, they think.
My d vdd angry I get all kinds of advertising, I am in favor of advertising, but advertising is so to you, I think there are agencies that are responsible for providing the advertising segment according to different media and having your better filter what comes, I think we have one in Spain called Coguar and clear that we all know the international
As almost always I totally agree with your post. I also received two proposals and I felt like responding to the same style. In the end I did not because I have already assumed that not much use.
Many agencies may use the following reasoning: If we do so many bloggers are mosques and erase the email, but it's sure to catch "pica" and that really worth the effort.
Let's see if between all managed to change this sad situation.
Regards,
Alexander the great test of strength. I further told her: you're my brother, my boss, my best customer, my wife or myself, I understand, but since you're not, fellow, go before good manners to school professionals and returns only when you learn to treat people. heeee, good roll eh?
ahahah, strength and courage with no shame
luca
One question: is the email address of the sender is from hotmail? I guess what you've put you to not identify the company, right? Because I seem very little seriously by this individual.
As for the tone of the email, it does not surprise me much, because I know many who tend to present in this manner, as if asleep in bed one. Some are taken at face value so that the Internet has shortened distances between people, and also the fact that we are losing the OTL emboldens many. I would like to be present at a meeting face to face with this subject for compobar if in that case would interact with such impudence and insolence.
A greeting.
A clear example of that online advertising is undervalued. One day they heard about the potential of the Internet and see that they have wasted much money on something they did wrong.
Should be a platform, or a pressure group, or whatever, so we would not continue taking for fools.
Great post Alexander.
To us it's the same all the time.
Greetings,
Sergio
Suggestion of a profane "professionalized sector. Calling it "professionalized" can cause the opposite effect to that (I think) looking for.
professionalize v. tr.
1. Make this profession usually unprofessional activity.
2. Convert to a person willing amateur or professional.
It seems that for granted that the Internet advertising sector is usually not professional. Thing amateurs.
Muuuuuy we identified here as well.
At the end is to take it a little humor, but above all not to give in and get used ... and then take it as a right that they publish everything.
You have every reason in the world. He has never understood why, from the beginning, Internet advertising is treated as an advertising saldillo: low value and bulk sales.
It makes no sense to go that route.
Can you believe I received that same e-mail and marked it as spam on purpose so I get more information about these people? And seriously do not remember neither the agency nor the product ...
jajajaja go'm not the only ones suffering from this, and as I'm sorry to say aki k is the great mail I received on these days:
Hi:
I'm working for ADIDAS account and would like to provide you with information and photos exclusive to this brand for dissemination to your blog, hopefully you can contact us to see how we can make synergy.
We await your kind reply.
Greetings
Lydia xxxxxx
Director of Strategy and Negotiation
Pillars xxx, Col. del Valle
Mexico City
Tel xxxxxxxxxxxxxx
Mobile xxxxxxxxxxx
And my answer is as succinct as his mail:
Hello clear that if I would like to announce our Bolog
we are to serve
you have every reason in the world, in my case when clients come to the office always say the same ....
"I never imagined it this way ..."
I am totally convinced that many customers think we're a bunch of geeks with 3 computers in a garage.
Alexander, totally agree. It is not serious. I think apart from what to say about the damage of the expectations on viral campaigns, another aspect that fail is that they do not distinguish the blog of a boy of 15 years with a professional blog. It is thought that both are the same. And so it goes.
Fuck you xD I have been identified, we are quite small but still live off selling advertising and "that you work hard" is our daily bread ...
thanks for the post, you could not imagine what I agree with you, has portrayed many of the conversations I've had in this regard, some seriously please
I comment to online advertising is happening in other sectors .... The company "great" want to get "give" more customer to lower the perceived price of your offer ... and that gives more LITTLE FOOL SOME HAVE TO GIVE IT.
My company makes technology, very innovative, emerging, and the same consultants who refuse to distribute it "in serious plan" want free trials for their clients, without realizing it, IF YOU PROVIDE VALUE OTHER also need oxygen to breathe.
It really is a problem in this country, much like the picaresque, twisting the weak, but whatever it is pulling the cart.
This agency deserves to be published the name of the advertiser, to lose an account.
And then come the media agency that "selling" department with a "digital" (which have placed his finger, I mean) that are best for getting free stuff for you, oh great brand that I pay much dough of more that I start to feel ashamed ...
And I know because I fear that work with any of these agencies. Sniff, sniff ...
@ Oscar 100% agree and I assure you is one of the leading agencies in the country
@ Daniel, I think the customer tb, if he finds, flip and will damage your brand, when possibly pay a multimillion budget for promotion
@ Julio Alonso Julio is mostly a matter of education. I'm not planted in the barber and say "That costs you cut it ... if only it is time" ...
but we have reached a point that they believe that the Internet is viable, and possibly get it sometimes
@ Fluf because you're right, possibly talking to professionalize itself bad either.
It's like spam. For millions delete it or send it to some mindless spam that goes there and buys ...
I agree, but we also have to blame the internet companies charge CPMs of laughter in our work, I always thought it would be better for all of us engaged not to accept internet payments of less than EUR 10 per CPM, the problem is that even very good sites with much prestige, sell their spaces without any sales strategy and the same prices that customers value the services of the site taking into account the price they pay for it, that respect may be at a page spaces selling for 5 € and under its CPM
To me and I step with another agency. But that's because everyone wants to do now "Viral Videos" so forced. Whoever believes that making a video beater and pass well is the best way to make a viral campaign, and that it is not.
Forgive them they know not what they do.
You've every reason in the world Alexander, the worst is not happening, but the high frequency of occurrence and who is making such shipments.
The Agency wants to be respected and be paid for by their work, and we who are both parties to be Agency and support the network of blogs, we understand the client always wants to pay less than you deserve the campaign, but that does not legitimize anyone as well tell you to send an email of this type of thinking that this is not paid losblogs and we're all kids who do it for entertainment, I think that phase is over.
greetings and congratulations for the post
[...] If, after reading all that still believes that something he had been informed and that the rules of marketing have changed is that it just sneak over, you just take the same bottle, the bottle always . [...]
Obviously you do not need reason, but there are some groups who have it far worse.
In which I include myself and we work as a computer and we need to fix the computer even the neighbor's cousin's son of the sister.
And cast the first stone who has not ever required such services.
Greetings
Perhaps it is because of many of us from the outset not to define "the Internet is not free"
Not everyone has the ability to get the colors to the agencies, tb believe that the answer should have been sent to various addresses in the same agency.
Yesterday, talking with a fellow entrepreneur who wanted to hang a door and wait for traffic to commercialize it, to which I replied pq nonmonetized from the beginning.
Put an affordable price suitable for the traffic, but "Cobra" only then we will value the product and the environment.
Great post as usual.
Greetings
Outstanding new in Mundo.es ...
We receive dozens of emails daily with Press Releases. A useful and other Surrealists.
I ... ...
Answer:
Hello!
I'm XXX, assistant marketing manager of XXXXX. I just saw your spot on YouTube, really great!
Deputy publicitaros bill for our blog, if you want cool and pay it. Greetings!
We recently tried to sneak a couple of licenses for the antivirus sorteáramos between our visits, with the corresponding press release praising the "wonderful" qualities of the product. Trace.
I understand that the consensus among media to somehow unify the CPM is impossible, but never understand how some can sell for a couple of cans of soda. Seeing is believing.
You can not dignify something that is worthless as advertising.
It is one of the evils of our time I feel that may be offensive because you dedicate yourself to it professionally, but it's what I think.
Best of all are the press releases, is the agency or company that sends you an email asking for a banner and says we will win another and that because we put your link we will receive hundreds of visits
.
We must start with ourselves and try to professionalize the market.
A greeting.
I suggested putting a banner on my webpage, for the face. According to the ready, so win-win web visitors and himself. When I told him I did not live in the air, which had a server and other expenses, he was checked.
Definitely think we are fools.
I understand that the manner of entry of this individual is not the right one. Neither the tone either.
I understand that you live by advertising revenue.
But do not understand why it bothers you that a creative agency to contact you for more coverage of their work. As is the creative agency accounts, not the media nor the customer, product owner, the coverage you requested. That is, an agency that has no budget to spend on media (some do both jobs, I wonder if any).
The truth is that this is the first time I read this blog, and I have not quite grasped the roll, but if I see 10 minutes ago you published an advertisement in your twitter feed http://twitter.com/alejandrosuarez/statuses / 2776051376 which is now published in the sidebar of the web. And I understand that you have not been paid.
If the notice sent by the luminaries of the agency had made thee grace Had published? Or are you still waiting for that, being a brand that Spanish or agency, you pay for publishing?
I work in an agency, and we like to see the work we do have coverage. Not much to see a client's product, if not see our work. Perhaps there were shots by this colleague. We're not making contact as pilgrims as they did to you. But I see it is a common practice (Shackleton many campaigns out on TV, in the mundo.es, etc.) try to promote one's work. Matías Prats I've seen mention of the Sierra Miravete face.
And I do not mind. And I do not think a lack of respect. And Matias seems more amused than offended him.
Like I misunderstood your post. Like the "creative" was an agency that handles the media budget. And I agree 100% with you that the way to connect and have not adequate. I understand that offense by the forms. But not to try to cover their work.
Alexander, one more comment. I see you have a section where ads actually no charge for them:
http://www.alejandrosuarez.es/noticias/marketing-y-publicidad/campanas/
Could it be that the "creative" aspired to appear there?
Regards,
Carlos
Hello everyone,
I do not know if it is the right forum, but I would take up the cudgels for the communication and PR agencies. It goes without saying that I agree with the post and the majority of comments posted here. Mal for not respecting the work of bloggers, worse forms used. However, one should distinguish between advertising and content.
I work in a communications agency. Our work has always been spread contents on media companies, but NEVER pay for it. And not because we have long nose, or want to sell to others the work of others, but because for us the value is in the contents themselves. They must be interesting enough for people to publish them and audiences receive them without paying anyone for it.
Thus, in our work with blogs, try to get everyone the information and I repeat, no-advertising that we believe is of interest for comment.
Both journalists and bloggers have their sources, by those who learn of developments and news, and one of them are agencies. It is true that many companies and agencies have not fully understood even the Internet environment, and we must all work to make these relationships more beneficial for all and normalize the relationship between them ...
And there we are.
That's what happens when people in publishing "offline" they stumble into an unknown world that even the most basic, we all want to make money with our work and have little embarrassed to pediroslo you with the traffic that you have it demonstrates not know where to go and what's worse, neither is concerned about being incompetent
One way to dignify think online advertising is to expose attempts to prostitute, take her to manipulate and less like what has happened and surely we have a few (s) time (ces). Not a bad idea either mention what agency or what product / service in question.
It really is true that many agencies (sometimes prestigious) or advertisers that have always been free in the offline world to the online world want to spend pretending to maintain the "status" they had in the off-line, without even knowing how it works the basics of Internet advertising.
AltermundistaCR And I think you're the only one who thinks that advertising is one of the evils of our time. Advertising itself is a powerful tool ... depends on who uses it and for what purposes we use. Please ask if Alfred Nobel would have liked to fly the twin towers when they "invented" TNT.
@ Carlosghoz
Carlos, I speak in this blog advertising is true. If you look always timeless and always mention that I like campaigns.
This blog does not accept advertising, is a personal blog and professional and does not accept advertising. I mean she is a part of my job, I like putting things creative and viral advertising.
That email was not in this blog (even so there had been no case, here are timeless and campaigns that I have liked me), came at the contact link advertising blogs Entertainment Networks, which if they accept advertising, in fact , that's what we live.
Hola a tod @ s,
Alexander, incredibly not know what I've felt identified with your article.
I am currently selling advertising on a blog quite prestigious in its sector and with an audience enough to, at least not putting him down, if you understand this, of course. First things first: I must admit that I do not take long for this negocio.Pero I found amazing how little interest they have certain media agencies for their own work.
There are some, of renown, who, after 6 months calls virtually every day and I have cojido the phone or I have not even got the contact person planning to say "Hi, this is my stand X, I X audience and the profile of our readers is X ". And it assumes that if you are a good media planner, the first thing you'll need to know is, the media, to choose the best for your client.
Commenting on the communication agencies only underline that the tone of voice changed when I heard: Hello, on the press release .., to when you say, Hey, give me the contact Marketing ..
In short, that I very much agree with you and believe that online media should stop being so discredited for not working on it.
Does anyone dares to do a blog on bad practices in Internet marketing?
I imagine the amount of emails of this kind that ought to receive, taking into account that we still receive much more modest Entertainment Networks. Your claim because I share many of these emails actually come from large companies that know how this business works perfectly.
The funny thing is that sometimes, if not insist and try to answer them as colártelo comment.
@ Maria
so if you're interested contact me; D
Well I need someone who will sell sponsorships and things tb
Yesterday I forgot to mention that we also sent us this wonderful video advertising this, and as Alexander does not want to mess me who are not dire, but that is neither viral nor will much we try it free strain.
With the amount of dough being spent with that ad on TV I'd be ashamed to my having no advertising budget for the middle of this century
The other day I was watching a national chain in a salon and a man with "many years of experience in internet," said this is no TV, no press, the Internet is not a means but a stand.
It seems to me that with so many years of experience who claimed that gentleman had not yet learned what it truly means internet. A "support" ... that strong support is paper, a carrier is digital or analog medium, but to say that the Internet is a medium!
This is an example of many of the profound ignorance that still exists on this medium (and no support ... because then the television is also a carrier, and no one would say "in what support your work?", Right? "But in what media work. "
By the way, email the drive back I testify that is true, because I too was XDDDD Good answer, unfortunately, I think you lost because you probably spend time reading it.
@ DRD Hebron, Well I'll tell you who have read, have apologized and acknowledged his mistake
Hi ... is not to be contrary but I must comment that I was grateful to receive the info. and it to be providing users of my site and they could see the XXXX ad a day before its launch on TV ... .. now, you're right that several thousand € investment in the campaign banner on my webpage is appreciate well .... but as you know, the Dept. of creative and media are not the same and do not decide the same decisions. Furthermore, in the case of the agency that posted the video, the media buying is done from another company. I think the creative was very happy with his posting, which I think is great, and wanted to share it with whomever he wanted. For my great, indeed, I wish all agencies rely on my site for these purposes ... ... .. well, I insist that is not to be contrary to the public but as you see for everything .... Congratulations on the blog, I look forward to reading it and grateful to be able to forward my point of view is respected. Thank you. DG
[...] Relation to the presence on blogs, Octavio Rojas today echoes a post by Alejandro Suarez, CEO of the network of blogs Entertainment Networks in which he denounced the null delizadeza of [...]
[...] The conversation is no waste, as one would expect with such a set of figures. It is long but I fully recommend it. The idea (meme or whatever you please call) "the new advertising is the content" is continually increasing force, although it is true that awakens one unanswered question: what then who gives food to the media? (Closely related but you will have already read) [...]
Without wishing to offend anyone (quite the contrary), one of the things he had always admired the blogs (both as reader and author) was for their alleged independence, without having to depend - on the contrary of the media communication-advertising to survive.
I mean, again allegedly, the grace of freedom of expression and democracy of the Internet and blogs as a new channel of communication available to all, allowing it to be the general population that expresses freely ... without having to faced pressure from business groups, advertisers, and so on. to which journalists are subjected in their work everyday. (go talk nonsense)
Honestly, that exploits the popularity it may acquire a blog to put banners or advertising clearly differentiated as such, I feel perfectly and completely respectable.
However, that bloggers (including myself included) sell a post (here and not including me), without saying ADVERTISING style infomercials, because we paid for it ... I find it regrettable.
Including a post on a topic has to be because you are interested in you and the readers, not because you paid for it (although each is free to do whatever you want).
No I mean you can not use a blog to autopromocionarte. What counts (and what I appreciate as a reader) is the transparency of the blogger, and for example I speak of companies it invests or has an interest, I feel great and not only right, but I appreciate even more.
Lo que quiero decir con todo esto es que veo tristemente que todo el tema de los blogs está derivando hacia una etapa cada vez más comercial, en la que IMPORTA MÁS LA PASTA QUE OFRECER UN BUEN CONTENIDO, cada vez apareciendo más bloggers comerciales en vez de “reales”…
Lanzo también una pregunta: ¿Tiene sentido llamar “blog” a un portal de contenidos elaborados por una empresa con un fin comercial? ¿Qué diferencia hay con una revista online?
[...] posts que me han llamado especialmente la atención. Se trata de un interesante debate iniciado por Alejandro Suárez Sánchez-Ocaña, continuado por mi amigo Octavio Rojas y respondido nuevamente por Alejandro. En este post me [...]
[...] tenido cierta repercusión mi post sobre “No me compres publicidad, pero respetame ¡coño!“. En el que hablaba y denunciaba la actitud de desprecio que en ocasiones recibimos en este [...]
[...] 21/07/2009 – Vale, No me compres publicidad, pero respetame ¡coño! [...]
[...] Some people do not understand this, for many, is a business, and expected to do things for free. Or he does not understand the opportunity it presents, and treats it as something residual in the [...]
Pagina.Yo them Visistantes of this story that I love advertising, and toy eccho by continuing this race. And beyond that I love. It breaks my balls that you fill losmail agencies depublicidad, creeen is universo.Yo owners still do not understand much of this, but I have made clear that Bombardier does not have to publis to those who need it, only have to do with those people that if quieran.Ahi shapes and forms of advertising, but all ahy ute.
Best regards. Mark SBA Capital
[...] In a post thread, FRK and DoS. The solution is to ignore and be optimistic, for everything else this post by Alexander. What other phrases SPAM sluts know? spam, spammers, viagra, internet, crisis, humor, [...]