Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Flipante product placement (amazing video)
There are times when the chances would cost jobs. If it's hard, but after watching this video thinking I reaffirm.
That you are about to see occurred in the commercial break of Battlestar Gallactica on USA, when I saw I have no credit, first cut the piece at that time and then the appropriateness of the ad and the relation to what just happened in the series.
The video lasts 2 minutes, and begins laurustuinus bit slow, but please do not tire of seeing it because you will see that you go a chill, and from the advertising point of view will think about the poor marks the disservice that has been done. I said, is just amazing ... maybe that's why I tagged this post "cabron planner" that previously may seem excessive, but after seeing him ....
Tags: advertisement, creative, cabron planner, product placement, advertising, advertising 2.0












Wild Thing.
But it could have been worse, could have announced an insurance company with the sentence: It could happen.
The fact that Alexander the impact is tremendous. You can not have picked a worse time to do "advertising coitus interruptus" and fit it with a spot like this.
The problem is that planning is done digitally and not on the contents or the announcement or the context in which it belongs, and return to business as usual, "no matter compresses's listing of beer or a bank account in the first position of the commercial break? it depends on what was happening on television before making the cut either because it does not matter that we come from this type of series with these types of events, information or a contest, and the reality is that 1st position is purchased without looking at that content will provide continuity. Terrible.
Greetings
A lot of my grace has made me xD Maybe it's because (yet) follow "Battlestar Gallactica" and not just capture the tragedy of the moment
Anyway is a full-fledged FAIL: _) Though of course, many people see as the series as the advertisement in posts like this?
As said Jordi, I think the initial pissed off the mark ad position and will have become a joy for global impact. Maybe fans of the series will not return to buy your product but the rest will remember the brand when you see it in the supermarket.
I is that I must be a little more pimp but I makes me laugh
But Alexander never know how this will work.
Passed as the bulls today, where a boy has died gored in the neck. Some experts say that tomorrow there will be few brokers and others say the hype of the event will be launched tomorrow on the street hordes of athletes from the bullpen.
Honestly, I stayed with the brand of biscuits of yore, though perhaps not the test in my life.
Flipante the error that planned the ads, and your error flipante too, since this is not product placement, is a commercial break.
AJAjajaJAaj .. TREMENDOUS FAIL! ...
JAJAJAJAJA ...
Actually .. I have no more to say .. I recalled the ads of Google Adsense in the wrong places!
Ajajajaja
[...] Incredible Product Placement Disese www.alejandrosuarez.es/2009/07/flipante-product-placement-vi ... by a few seconds ago [...]
God, you stuck it to the bottom ...
Alexander: This is not placement, is a commercial break as any other. And it can not be predicted, as is the direction of the antenna for the broadcast that based on the legal time they have to comply with and programming. Man, it's always best to know where you stop to not to burden the climax of something, but must be considered unlucky.