Evolution of a logo

The issue of choosing a good logo is quite complex. There is no magic formula and if it is difficult to find a fair point. About logos I'd suggest reading a post a few days ago Derbaix François

I have 2 Internet sensations. The first is that it is a means to accept the simple, clear as a logo very clear, very defined and simple is usually the ideal. We are in an environment of rapid consumption.

The second feeling is that the older logos before, as they often are also popular more quickly. "What goes well lasts" and logos of technology companies frequently resist tinkering in the middle offline.

As an initial example I like this small sample of 2 sensitivities. They are Coca-Cola and Pepsi, 2 opposing ways of seeing the same product and 2 ways of seeing the world do.

I identify with the Coca-Cola, first because I'm completely loyal and is "my product", but then because their logo is easily recognizable as a classic. The Pepsi logo and simplified in 2008, that promise had not seen him in life, partly because this brand has a special position in Spain where its market is so small and captive (exclusive restoration forced restaurants participated by them etc. .) that just advertise on television, internet, or magazines.

Also see it as a logo should not-in my point of view, have a life so short, the sensation is not good, Pepsi logo has changed 3 times in the last 10 years. Oh, and certainly in the beginning, the design team looked worse than Coca-Cola.

I would like to show the evolution of other logos, like Starbucks, a modern brand, which we see as the line graph has been defined and has not been a radical in any case but it seems a natural evolution, a clean and simple and defined the logo and change with the times, keeping your home

Another example that I find interesting is Nokia, their first 2 logos are not wasted and that your logo from today's perspective, being a technology company, is a fish does not make much sense. Evolution is totally disruptive to reach the last 2 logos:

Other curious cases as in the Renault, which in 1919 has evolved to show a car at the time a military tank

And finally I would add 2 classic internet and technology, Microsoft and Google. The evolution of Microsoft seems to go hand in hand with the times and are doing a facelift to the logo as the brand you need and advance society, has not had many touches and seem logical at the time:

Google And we have known it practically all the same, I had arrived early or never see in operation at least, what if I think has brought about the Google logo is the possibility that the Internet gives to "play" with him in to make winks at predetermined characters, and events, creating a temporal expectation that coincides with its original logo, draws attention to the brand and maybe you can "age" better.

Tags: Coca-Cola , Google , logo , logos , logos , Microsoft , Nokia , Pepsi , Renault , starbucks