Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Do not believe it much. Perhaps you are NOT influential
"Influential or followed? Is it the same?
At the risk of wearing something transcendental philosophy and I'd like to reflect on something I see very common, and from my perception I think is misleading, confusing and often influential.
The blogosphere is a microcosm, if I said micro, and really I think many people but sometimes criticizes me-in which many times that we live all extrapolate and draw conclusions as if a whole, as possibly representing a small sector of the Spanish population, which grows larger every day, but definitely small.
Perhaps like you, who regularly read blogs, social networks drive, use or plan to open your twitter, it is 70% of the population in Spain is another world out there.
That is precisely the merit of social networks have penetrated, a high percentage of people are on Facebook, have broken the barrier of tekkies. The Facebook profile is normal conversation café, has fallen the great wall, but only in certain environments it is also what he said or not said people "relevant" for example Martin Varsavsky (believe me, can be exciting, but those all fit on a bus vs. the total population) and sometimes you lose that perspective in front of a computer when you converse with people of your same profile sector.
Something similar is going on with the concepts of limitation or influence, we use a little lightly. Anyone who aspires to open a blog to disseminate, to come forward and interact in their natural environment. Some more or less success also aim to influence and / or prescribe, to make trend and generate opinion, but I think reality is that few can really afford it.
There are many people with ability to communicate and inform. I think this does not mean they have the capacity to influence, ie to put issues on the agendas of other mental reflect them.
I see many publications and personal blogs are widely read, and therefore I say "very influential". It is typical to hear "has readers in FeedBurner XXXXXX, everybody knows him" and so on. Really, I think they are 2 concepts that go hand in hand.
Who knows you is not everything, also know Ubrique Jesulín. What you read does not mean that influence me, is a higher state that begins with respect and you'll have to earn. I can be a very well informed and very often, but also perhaps my opinion is not valued and that this matter not be absolutely prescriber or influence in the life and behavior from anyone.
Coldly, if I think, "but I try to avoid it;-D - some people, some blogs and some comments influence me.
I think that's not bad although I would not be "easily influenced", we all respond to stimuli in the near and react to them, and blogs and bloggers are no exception, but I do believe that very few in each area people and / or publications have enough prestige, experience and valid argument to be opinion makers.
15 Comments to "Do not think so much. Perhaps you are NOT influential "
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Mmmm ... I'm afraid I disagree to some extent. Obviously I agree on all matters relating to "micro" since certain groups fit into a bus.
But the issue of influence ... I think we all have the ability to influence. A greater or smaller scale (perhaps we can only influence our home, in our inner circle), and probably restrict ourselves to a specific theme and not "for anything." Indeed, everything has to do with respect than others we have, if they respect us, we value our opinions.
To which I go is that the influence "at the global level" does not exist, even if we think in very significant figures (pj say the Pope), has influence over a certain proportion of the population, but is largely irrelevant for another.
In short, we are all micro-influential. What we can not move masses? Of course. But if we can mobilize, to reflect ... even one person in our environment, and influence.
I thought it was a crack and my blog influenced the society but nothing like it says Alejandro'm nobody. I write for pleasure and to meet people like you, I really influences my blog and I hope that along with other ideas to make me spend this time of crisis successfully and emerge stronger after a while.
A greeting.
Quite agree on what he says, just just wrote about this gap between our microworld and the "real world"
Indeed, I think it does not have to be related to be influential with very often.
The first is a very personal thing. To my people I can influence that is very quickly, and others he does not read or Bias.
But nevertheless being "followed" is measurable at least, and that amount can go an influence more or less objective because in the end, like it or not, people will be influenced by the most popular people.
Come on, that while you or I do not influence us some Blogstars (or if) it does not mean they can not be generally more influential than others, the mere fact of having more fans.
And you believe it or not, Jesulín has more influence in certain circles that many gurus blogospheric
I let a piece. Anyway I think it's more important to who influences, which they influence.
I if influential, compared to 10 prefer to be very specific people who face 1000 of the heap.
I think there is where the key
I agree on both points they raise.
Given that I move in a technological environment (as you will probably be with you), very often have to remind those around me that we're not a real world sample, which are what most people think of as "geeks".
On the subject of influence, @ ConsultorAnonimo is right that we all have influence on those who are close and that surely there is no planetary influence (except Obama and Zapatero, according Leire Pajin ...). But what is at stake is something a little less extreme, and I think we must not confuse popularity with influence, nor do I think that is a question of the position they occupy: the late Pope was probably much more influential than the present. Indeed, it is a matter of respect.
Tan "microworld" you mean the blogosphere as "likely to be a small sector of the Spanish population ...", when it involved people of many, many countries, without going so far I read you from Mexico.
Anyway ... is what you get.
Good morning Alexander
I write in relation to an RT I just read in my straming Twitter about your search for someone who knows Blogs and Web 2.0
I have a Social Online Marketing company in Bilbao, InnoMarket, there might be some kind of synergy
No more Alexander, hoping that this mail is not inappropriate, I say goodbye with a warm greeting.
Un abrazo
Igor San Roman
I think you influence you Carlos Blanco with the bus, Alejandro
@ DRD Hebron, as the bus (which I love) was Kiko Fuentes!
Some time ago I read a comment from you about Marta Pastor, I just wanted to tell you that she is a real bluff, no parodies race nor any other is simply a person who through his friendship with a journalist from RNE managed to sneak a few years ago radio.Es in very bold and gives her face the issue ... ..
Come on, it's true! The musicians;
You're right Alexander.
Very timely article, Alejandro. I appreciate it.
The degree of "influence" is scientifically measurable, including diagnosing the gaps that impair our way to influence (to whom we want to).
Recognize how to establish and improve our ability to influence (who need it) is, in my opinion, the most critical (essential) in any social activity (professional or personal) first because it is the skill that we allows to develop and strengthen our personal and professional networks of support and, consequently, that allows us to obtain the resources needed to achieve our goals.
Hello ..
The truth is that there was justification in the idea that planning on the micro-universe which is the mini sector we represent ...
In fact I believe that social networks like Facebook have broken stereotypes and have achieved a degree of penetration and even dependency on a large number of people ...
The problem remains the same, which is Facebook, I still think it's a new kind of trend I call "Digital Voyeurism" ... The problem with all this is that enriches people nor poses "influence" or anything ... Often such a navigation unit aimlessly similar to that of a drifting boat, do not believe?
I'd say there's another world out there and this is the other world. I agree that networks socialesestan extra funds to bring this other world the real world. The influence of the blogosphere is no different from the influence each one in greater or lesser extent we can exercise in our social, professional, family. In fact it is possible to be an influential person on the other, that trend even create a group and yet in an area other than being a mere follower. are clearly separate the leaders that are in everything and the fans who are also in all its fields.
On the other hand, I do not be influenced is necessarily a bad thing "as an area of life we do not recognize with sufficient discretion to make a decision and take the attitude of the person you give him enough credit personal or professional ?
[...] Says Alejandro Suarez, the blogosphere is a microcosm: "possibly like you, who regularly read blogs, social networks drive, use or plan to [...]