Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Sometimes agencies want to be as innovative giving a new twist on the account.
This is in my opinion what happened to Trina versus Fanta.
Fanta has tried to "go beyond" being funny, cool, disruptive, and have a couple of laps more than they would have been desirable. The result questionable and sometimes ridiculous in my opinion poorly produced on an idea that could have been fun to teach intended to survive the crisis:
In the street Trina, soda without bubbles formerly Trinaranjus, find the same effect on his campaign prior to summer and makes me understand more closely together, fun and successful. Winks to the shabby-tv (Ramon Garcia), a social networking profile with the words and the clarity and sympathy of the message makes clear:
In comparison, Fanta thrashed out. A much more modest budget like Trina gets a much better result and I'm sure his campaign will be a huge success. Many familiar friends even wonder if Fanta is a joke after seeing him several times.