Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Refreshments with good and bad taste
Sometimes agencies want to be as innovative giving a new twist on the account.
This is in my opinion what happened to Trina versus Fanta.
Fanta has tried to "go beyond" being funny, cool, disruptive, and have a couple of laps more than they would have been desirable. The result questionable and sometimes ridiculous in my opinion poorly produced on an idea that could have been fun to teach intended to survive the crisis:
In the street Trina, soda without bubbles formerly Trinaranjus, find the same effect on his campaign prior to summer and makes me understand more closely together, fun and successful. Winks to the shabby-tv (Ramon Garcia), a social networking profile with the words and the clarity and sympathy of the message makes clear:
In comparison, Fanta thrashed out. A much more modest budget like Trina gets a much better result and I'm sure his campaign will be a huge success. Many familiar friends even wonder if Fanta is a joke after seeing him several times.
Tags: fanta, Innovation, Viral Marketing, advertising, trina
7 Comments to "cool with good and bad taste"
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But I think the Fanta ad is targeted at a specific audience and is proving very successful there. Simply watch the video reviews on Youtube or is receiving good reviews in forums and blogs. In addition, the website seem to be gaining as the foam on statistics. And the song, unfortunately, is quite catchy and will end up playing this summer.
I agree that Trina has developed a better spot, besides the music is much easier to remember, sample values clearer.
What I also believe is that the agencies are closed on the spot type musical .... and you begin to be tired, lose the perspective and in the end you remember the ad but can not remember who sell and you lose effectiveness, one must be original, but achieving the objectives from simple ideas, without complications.
Greetings
Well, I like both ...
Commenting on the announcement with some friends of Trina not we remembered that the mark was Trina. We believed for a moment that was Radikal, but your ads are more "RADIKAL.
I repeat that I like both ... but if I had to choose I'll take the Fanta without hesitation (I had not seen the longer version so far).
I suppose in the assessment notices of age also should influence that of "colors to taste ..."
both are frankly very bad ... or is that I'm getting old?
Two good ads. Target achieved.
In the long run, is more effective in fanta. The lyrics are great for young, well sought. The image you have left is the savings.
Trina's always been the same. Feeling of grandeur, extent, many people, something absurd to get attention. And I do not say anything else.
Hooks trina song plus but both are very good