Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
It's funny but the picture is changing, and I do not dare say for the worse, and certainly not better, just different.
In the last quarter, we received dozens of proposals for trade "advertising by product" of the advertiser, to which I have always poker face. Frankly many of these proposals I have been seeing the writing was not a lot of credit.
Making some memory in Entertainment Networks have been exchanges of proposals published by Iberian products (hams and loins) of oil, printer-copiers, club sports, games consoles and equipment, mobile phones, restaurants in Madrid of professional communication services and attorneys .. . all in a quarter and I'm sure I left some. Very curious to me.
I have always been closed to band such actions, in fact I have been grinding deeply and I have not come to see a lot of sense, but I changed some time ago with my chip and market perception and acknowledge that I said " ... and if one is really interesting and there are synergies ... and why not? ". I think we should know how to adapt to the times and need to know in a moment of lack of liquidity establish some business relationships below the line, which, if they are interesting despite the absence of a standard trade (mostly small claims, juvenile Eur 10,000 and advertising aimed at specific niches) in the future could when certain situations return to normal trade relations become stable and stronger.
I also believe that just as we have advertising from large corporations, whether for branding and sales, are small and medium enterprises that have been alienated from our advertisers pull. I do not think that's good and in a moment where you can still have contact with small and medium customers in a specific niche like blogs, one must make an effort and try to keep fit.