Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Yes.fm Fame television sponsors
It is very common for an Internet company to invest in television advertising, and sponsor a program, but it has been our case.
Yes.fm sponsored throughout the last week the reality of Four "Fame's dance!" Skirted advertising on prescription program and end of service by Paula Vazquez, who can see in this YouTube video ( last few minutes of it, unfortunately is a bit cut off the end).
During the broadcast Yes.fm became a hours to deliver content on a microsite created for the hearing of Fame, with direct relation to the content they were watching on TV, in order to maximize the results of the campaign.
She wanted to be able to see the impact of a promotion and traffic in our records. Programs that have a background of music, like Fame or Bloopers are an interesting target compatible with our product.
If you want to see what you have available from here:
A beautiful experience that has been very interesting
Tags: four, fame, fame dancing, paula vazquez, advertising, Television, Yes.fm
7 Comments to "sponsor Yes.fm Fame on TV"
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I do not want to go into details (numbers
on the results of the campaign. It would be interesting to know how effective are these television campaigns for traffic from a website. A greeting!
@ Kusflo I can not give numerical details, but if you say that traffic is booming in a few minutes and then a residual for hours.
YA later depends if you get your goal, a percentage loyalty. I can not put numbers but if you say that we have achieved goals of traffic and loyalty
Thanks for the information!. I always thought this type of campaign associated with a particular television program would not be very effective in gaining traffic and user loyalty to my (obviously erroneous) belief that it does not surf watches TV and sees no browsing TV (at the same time). It is now clear that this is not true and this type of campaign can bring traffic and loyalty in addition to the visibility that only television can offer. A greeting!
@ Kusflo if it's something I'll tell you that whenever we go out on TV is noted, and the residual effect lasts for 2-3 days. "After that depends on loyalty.
More and more people are with the PC and the TV in the background, is a personal opinion but I think it is well
Tb people remember (hence its name domain is an important value, that is clear and easy) and enter the hours.
Great Alexander
Hello Alejandro,
In http://www.1080b.com/opinion/pirateria/3891/
a colleague has written an opinion piece related to digital piracy, citing some possible solutions to their growth and the absurd initiatives posed as yes.fm. In fact, mention to your project as a clear model to follow if we reach the transition between current models and download the content to pay.
Congratulations on your work.
A greeting!
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