Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998 CEO of the Group Publispain, the network of blogs Entertainment Networks SL and Leisure Blogs, Chairman of Inversora Foley, Director and Founding Partner of Yes.fm, advisor and investor in several companies in innovation, new technologies and internet.
Twitter This ... Will it Work?
Twitter is trendy, it's true. But look, is fashionable within a very specific sector of Internet users, heavy users, possibly trendsetters are mostly used Apple, possibly all have an ipod touch or iphone, sailing in Chrome or Firefox, consume music in Spotify, most have a blog and everyone knows exactly who is Enrique Dans.
Antonio Ortiz said for months, and I got the idea that "on Twitter are the Internet Yonkis, she is right and the phrase is wonderfully graphic. The day that not only are the "Internet junkies" twitter will become a standard and communications segments colonize as they did in their day instant messaging systems, especially in Spain the absolute leader, MSN Messenger.
This fashion is somehow a mirage. Another phrase that I like is that Kiko Fuentes, sometimes referred to as minority artists' artists whose fans can fit on a bus. " As graphic as the previous sentence.
I think the 2 are complementary and if I am allowed the authors: In Twitter are the Internet junkies, but versus the total Spanish population of Twitter fans, even today, fit into a bus. And is that many times we walk bundled with the technology we get in our microworld and communicate almost exclusively with people who share knowledge about concepts and clear.
Out there, and think it's open minded and also see and explore business opportunities, there is a market where many people have not heard in her life blogging, social media and less than Twitter. That is the much touted "digital divide" in Spain that big break that the boys from Sebas Muriel minimize working from Red.es
A year ago, possibly late for what should be, opened my Twitter account. I admit that at first did not understand and thought I had little sense, "What are you doing", I always thought, and "And to you who the fuck you care, What matter? , "But I want people to know I'm doing right now? Not an idea intrusive?.
Little by little I'm hooked and now I see going over the middle that have not been able to use squeezing their potential; we do not give the size as tuitero. I have about 600 followers in my account and I have a hard time finding interesting things to express in 140 characters. That, I think that requires more than this may require writing a blog, requires sharpen wit. I'm not saying that writing and maintaining a Twitter account requires ingenuity, which is that if I do well if required. Moreover, doing a little self-criticism, I think my twitts are pretty bad. Many times I use it to advertise a post, send private messages, and few are good and bring twitts globally. 2.3 I intend to publish daily little things, but trying to provide and / or be witty. We'll see if I get it. 
One of the utilities that I like Twitter is the option to search. Perfect for a voyeur, but also the dream of any brand or product, to know what they say about her, from the hidden window in real time. I'm passionate about gossip since there is no bias, no political correctness, anyone who thinks it might read, if something seems "a shit" you say, that the person or person responsible for that product and service can be read as such, not adulterated or softened, twitter is the best and most cruel Focus Group advanced internet users.
Thinking aloud, I like people who like Luis Alonso-Lasheras or publish Muriel Sebas twitts best in weeks or last month. It amuses me to see how ingenuity in those 140 characters is possible and there is always someone to discover and make a follow.
As you can see from this self-critical tone, I'm not exactly the best twitteador the world. Still, if you will progress and you want to follow on twitter, you can do from here.
Tags: Heavy users, Luis Alonso-Lasheras, Sebas Muriel, twitter
38 Comments to "Twitter This ... Will it Work?"
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I think your 600 followers 5,000 or more Enrique Dans no longer fit on a bus. This is already gone from being something of geeks to be popular, but not so much Facebook time to time.
I enjoyed the words of Antonio Ortiz: "In the twitter are Internet junkies.
I think it is correct in that statement, and personally I see reflected in that on some issues there is little diversity of opinion, there is a majority opinion, almost unique, and if you do not follow or do not understand is that the internet or have vested interest.
Like junkies, many twitters not see beyond what they want to see or are willing to learn and exchange knowledge and opinions on certain topics.
Twitter has many options. And do not forget. We are 4 cats, and we are neither better nor worse than those who do not use twitter or not using the internet. At least I've noticed an ego internetero in the blogosphere that will eventually reproduce the elites and power groups that exist in any other medium.
Totally agree with you Alexander. I am ashamed of my tweets, and I find time to write witty comments as @ fumero.
And I can not see the interest that my everyday actions can have on others, although I am paying fruicción the updates of all my followed.
In short, I promise to improve as you said, to see if we meet.
A greeting
@ Michael I think that as all it requires observation, perseverance and practice. Time to time!
@ Paul, if there may be some of that ego that divides according to your degree of technicality, that's the end of the digital divide also
@ Javier Martín, tb If I think something becomes "popular" but within certain niche markets.
But if you value coldly, even within the Internet, without leave to TV or other media, 5000 people can look much are calls to Elmundo or Elpais per minute ...
@ Alejandro, but I'm not talking technicalities and digital divide. I mean that in general the Internet opinion in Spain is very homogeneous on various subjects.
And although it's the media more diverse and global of all, in some ways playing the mistakes of other means: some inbreeding, egocentricity, and small "elite" are not necessarily by their knowledge, but by its position acquired already have some interest and become a small lobby and the press, radio or TV.
Internet has lots of advantages, but there is little criticism. The Spanish blogosphere often seems a bunch of friends who all get along, they throw praise each other and there are no errors, but are all virtues.
Be careful, in my opinion, this series of things. Or in a few years the Internet will lmuchos of the problems that have so-called "mainstream media".
I join the bus (@ RobertoCarreras) True, for me one of the best features for both corporate and personal accounts is Twitter Search. Although I have discovered a new form that is beyond him. I leave the link:
http://www.twazzup.com
Displaying the "best twitts of the week" but I knew, I reaffirm my suspicion that my twitts are extremely boring.
I believe Twitter has incredible potential and different forms of use.
I use it mostly to keep entrepreneurs and learn from developments in the area, come to be a little scene the day of the entrepreneur / Internet.
... Certain that the phrase is not mine but Ubrique Jesulín!! While still a truant and already was petando, was asked on TV if he was concerned that "understood" in bullfighting give him back, and declared "the learned fit in a bus" ... What a great capacity for synthesis, and how right he was .
@ kiko sources of blogs that degenerates at times. Quoting Jesulin already up!
Wise character then!
I am with Javier Martin, and we are not only the network yonkarras, Twitter is tending to the mainstream, and at least in the USA are beginning to achieve. In Spain it remains open, but time to time.
Also, if you have managed to hook the Internet relevant, it is logical to be "hooked" to the rest. And the growth data is shown, Facebook is growing at a very good rate of 200% per quarter but Twitter is to 1200% in 3 months.
The key, in my opinion, is the use of the tool. I often compare the adoption of this and other media with the advent of computers. At first only a few-maybe the profile you describe, we had them. Someone came and told you: "What computer should I buy?". The answer was always the same, in the Galician: "Why do you use? Maybe not need it. "
Later it was the same with Google. You would sit in front of an ultra-powerful tool, and many times have you left a blank mind. What do I look? And like eMule. What do I get off?
The key is in your interests and the problem I fear is that many people have no definite interests, hobbies clear. And yes those are heavy users. I saw it with mine immediately clear, the weather - @ digitalmeteo -
I think with twitter and other available social tools (blogs, video blogs, forums, chats, video, geolocation, etc.), is the same. "I do not see the usefulness of twitter" is something I hear very often. The answer is always: "What interests you?" "You want to be connected, at the last?" "Do you relate?
If these responses are not negative, it opens a twitter, I know by the grace of tuitero @ Jack. And let yourself go.
Health!
I'll be a junkie over internet
I saw him not too useful to Twitter at first, it looked very "exhibitionist" invasive, 100% contrary to my privacy.
However, with time I am seeing many utilities: advertise own and others' posts, make known that I find useful links, find and "follow" interesting people, socialize, etc.. That yes, if I'm stuck with something, I'll make the great choice of type broadcast and ask questions to get debate ... someone almost always comes from nowhere with an interesting answer ... the immediacy of Twitter is amazing.
With regard to becoming a Twitter junkie, honestly believe that we must take time off waaaaay to get to that extreme ... it is like everything else into perspective does not hurt and can be very useful.
Saludox.
Alejandro:
"If you think that what Tuite not going to be interesting enough, in the end it tuit nothing. Come, we must not tuit thinking but rather "as you go". That's right: I too am scared to see the best tuits of the week and month. Now tuit nothing scares me, with the wonders that are out there.
"If you" force "tuit three times a day at the end I think it will work well, since what is tuitea is something that grows.
"Obviously we're on twitter four cats in comparison with the Internet user population, but my bet is clear by the widespread use of Facebook or more levels, and hence the Ideatec bet for an application based on Twitter, as is Filesocial.com
I liked the post. I think that in Spain we still have, rather than divide, a digital ravine and it is true that we are in this business tend to think it was the same as in, something for nothing is.
Moreover not think you have to self-flagellation with good or bad you are as a blogger and Twitterer. Whatever you do, and as you do, like you will like some and not others. My advice is be yourself, be spontaneous and your followers are as common interests, because they like your style or just because.
JM
True that users of Twitter can be 'the Internet junkies'. But when your target is these junkies, I can not think of a better communication tool.
On many blogs, I bet that Twitter generated almost as much traffic as Google.
Greetings
Javier
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