Events in Social Media

Not only the world of virtual events, but also the world of physical events is beginning to have a prominent place within social networks and Web 2.0 in general.

Venues, clubs, or simply communication agencies and public relations in Spain have begun to discover that social networks like Facebook and Tuenti spend longer than mere communication channels to capture axes for users not only face but also virtual events .

The grouping of users with the same taste in large platforms 2.0 makes much of the work of communication and recruitment remains in the hands of the virality between them. There is no better channel of communication that is not perceived as advertising and therefore resort to a user as a promoter of the message is simply effective, the best gateway possible.

In the USA the great giant Facebook has been for years an indispensable weapon in the big concert tours of American artists. If there is a community of fans of the Rolling Stones, with hundreds of members interacting with one another, would not these the best promoters of the message and collectors of new recruits?. And if that community there would not be able to create it, promote it and share it.

But even this presence comes to politics, where the current U.S. president in the last election, Barack Obama used social networks as one of the basic engines of his presidential proposal, the centerpiece of convening and organizing events and rallies with a follow through this network of more than 3,000,000 people, who were not only recipients of the message but also lend themselves to collaborate on local events with it.

A different scale can be observed similar cases in Spain. Dozens of clubs and meeting room users make and pick a model that traditional public relations and its role has changed over the Internet now prescribed and invites users to participate in their events. A few days ago was a great success in place a call Shoko in Madrid for a private concert in the Oreja de Van Gogh with very limited assistance to dinner and private concert. The only channel of communication internet and social networks. The results support a marked success.

Not only the physical events have their place. For big brands using the viral Web 2.0 is critical, not only in social networks but also on other media such as blogs and promotion using interactive media such as widgets.

An interesting example of this action was in 2008 live broadcast of part of a concert from Amaral, which aired on hundreds of blogs using interactive widgets in a promotion by the agency for a sponsor Addoor mobile. The hearing resulted in a similar, but much higher than would have been for broadcast on television. The cost, one-tenth of the purchase price of the promotional space in a national chain.

It is important to understand the use of Web 2.0 in the context of events, such as a bidirectional channel. The youth social network for excellence in Spain, Tuenti investigates these new types of communication and advertising to improve and adapt to new non-conventional advertising models. One of the most interesting physical experiences have developed in recent days with the premiere of the movie Valkyrie in Madrid. A very effective viral campaign and offered within the network select 4 million users Tuenti several of them to invite you to the movie premiere of Tom Cruise. Successful participation, success of the event, penetration and online promotion of an act not otherwise have transcended into the network and the most interesting point of this action, the feedback between the online and offline event, the selected users rose in real time from their mobile phones on the red carpet pictures and comments of the event, which in turn were watched live by hundreds of people via the web.

Tags: concerts, announcements, events 2.0, social media events, parties, groups and events, presentations