Neither God gives you a hard. What now?

Yes ... Yes, I know that sounds cruel, durillo. It may seem to some as a provocation, but to get the perfect take months if walking a business plan by several offices, attending meetings and events and you're in a "funny" situation of not receiving clear answers, no " yes "or" no "... if you think you should apply the title of this post.

If you are in this situation, or be expected in the coming months because you have an idea or project that you develop: Houston we have a problem. And the solution is to accept and adjust when you know not to head against the wall, which also hurt, exhausted.

Money is a coward and the situation is difficult. The scenario has changed and will be much more expensive to raise money. We could rant on the economy, government, banks, investors ... until the Mayan bee .... but frankly not going to help much. It is time to coolly assess what we can do, but besides being cool to be especially practical.

Who is the best time?

In my opinion for those of villaarriba of villaabajo and for the great middle, the majority of our business community, technology and entrepreneurship, is the most affected. Graphically very good projects, I would say should not have funding problems to grow and survive, possibly get less money from those who wait, but should have no problems with capital letters. There is little money and money is extremely selective.

Large technology projects with validated models, emerging issues, and some success going to throw to the front. Projects the average, will have to prove they can grow and survive without money, and ingenuity that they are "about to make the jump, if not there will be no money for that great middle.

At startups think that we are returning to a scene 10 years ago. I see a lot these days "do not tell me you want to do, give the first steps and enséñamelos. At this time is more important than ever to prove that you are entrepreneurial and engage with your media and to each level of your business model, your portal, or your platform up steadily. Frankly, it does not seem bad either, I think selective; paper back to paper and has more value you see you're doing, tell me that you could do.

Pdf or a business plan is what it is, pure paper, do not just center on that, get up somehow, and fast. We are in a period of 1, 2 or 3 years (I personally think that will be long), if you feel waiting for Santa Claus, and you will not get left behind. Adapt to the environment.

In this scenario, entrepreneurs and investors to say that I am constantly talking about are divided into several groups. The investors would be something like this:

The crouching (bargain-hunting):

It's the feeling that time runs in favor. No hurry, I am going to give investment much more than if it is now. Tell me where one morning I offer 20% to 30% and if not entered.

Those affected by the crisis:
Winter this year or not and it took me half-holiday, if not I focus on safe investments 1-2 reducing my activity by 90%.

Most seniors:
Generally have XX and see investments in startups a year to go to second round of their best investments, but in no case to go to new adventures. Many of them were smiling at the situation, were here when there was a tremendous crisis in 2000-2002 within the ICT sector, not pilla new and usually take it with a certain optimism or at least more philosophy "this is not is a crisis ... if that was a crisis .... "

Some might expect a great opportunity to enter at reasonable prices in companies that were formed and escaped in the first round, before the closure of global finance.

The entrepreneur-investor:
Invest in others?. The funds at the moment are to meet the financial needs of my company, defaults, falling prices of advertising, subscriptions, customer losses and so on. It's almost easier if there is liquidity in the medium-term thinking of acquiring companies of my environment to improve my position to invest in startups. To enter new adventures I do not ask too much money in cash, if I enter my contribution is valued much industrial Ask me little money right now do not risk it (if you have).

But what about entrepreneurs?
I think it's time to make decisions. I know at least a dozen entrepreneurs in a market situation of 1 and a half years have made their initial capital of between € 100.000-300.000. Now I do not think they get it easily.

I see several options at this point.
The first one can be relatively quick, not waste time thinking and turning to things that macro does not resolve this in your hand, do not whine about the success in your business, no burn and tries not to waste time wandering around without direction.

We must decide whether it's time to throw yourself at the pool, making your initial investment and that first put the business up-pasen10 waiting for 12 months, the situation has improved and you, you've placed the first in list when you open the faucet.

Another option is to choose the umbrella of a large group seeking an industrial partner, which allows you to grow, get to work and minimize costs. This may be a good initial solution guerrillas.

But you can also see if your personal situation (cost, if you have mortgage etc) do not allow it, which most likely - and not a defeat, is as worthy as the other solutions - it's time for folding wings, adapted and "parking" a few years the idea of. Like, if funding is not found time to be conservative and that unemployment in the sector is yet to be shot like the rest of society and get you or keep your current job. If you do this, takes time to mature your concept, your idea and your project. You have a year, equivalent to two or more ahead to gain experience and perfect formarte.

Be conservative, which is outside, is not a defeat and I think a realistic and valid as any other.

Tags: Business Angel, Venture Capital, crisis, entrepreneurs, investment, industrial partners, startups