Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
¿Madness or opportunity?
I am among those who think that there are risky and that sometimes one has to try to do a look beyond meters as others. Of course sometimes you are wrong.
In these difficult times we are witnessing the collapse of the model among other things media. The editors of the offline media, online and some are experiencing an enormous process of cuts. The trend is clear: it is not time to open media, when closing. Those journalists who end up in the strike will not easily find work and less on other media, and many companies are looking for work, are as freelancers or even create Gabinetes communication.
In this scenario who thinks half open communication with the outside is more or less a madman ... or not?
I've thought a few days and wanted to talk out loud with the intention of knowing that you can view the people who have read my blog, because I think maybe this is one-time opportunity.
My personal perception is that the mainstream media as the country (not users, but my perception is that Prisacom have done a good job after the madness of wanting to charge content) or the world (10.5 million unique users according to OJD ) have won the battle of the Internet based on brute force, "I'm the one who got the tanks, so the bag into the street." That contrasts with the daring work of a minor player who has done a great job on the internet, talking Journal 20 Minutes (6 million unique users according to OJD), which includes much better and especially the half that are more dynamic and risk . I am habitual reader of El Pais and El Mundo (which incidentally, I recently cabrea andalusia allow intrusive advertising tremendously, and I think it is going to pay expensive and Fernando Baeta should do something about it).
Other media such as Soitu (which takes into Gumersindo Lafuente its main asset), or the ABC are also taking some significant hits
I think it is possible to build another type of media, with a 100% online, delocalized editors (one of the major operating cost of the environment) and making them involved in the advertising business in the first person, I think you can create a major global online media , where each user based on their profile and geolocation at the same time see a different home, some content specifically developed for consumption by its previous geographic and geolocation, and can also customize the environment to suit their taste and make it personal social, but really social, I think it could have an overall average in Spanish with Spanish content but also with other local country.
I'm thinking an idea and maturing concepts based on cloud computing, outsourcing, and based on artificial intelligence to deliver higher performance to the user. I think it is feasible to provide new solutions to online media. I think a great job in SEO positioning half of these features, and to attract traffic, may be an option not only of self for many of these journalists who are staying without eating and drinking out of work, but also for many other people who without being a journalist (I do not see that it is neither necessary nor necessarily) can provide the same level.
Do not you think it would make sense that a system of volunteers, with similarities to the wikipedia and dmoz (even with some similarities with networks operating on blogs), to adapt certain concepts in the business of media, but different key that the work is not voluntary but paid?
A very slight, based on certain specific techniques, which allow operation with a minimum fixed costs, which could provide work for many people, and aspire to be global in time when the competence and responsiveness of the great media over the next 12-18 months will be very limited.
Does it make sense?
I know the idea is very original, but frankly I think the viable. That there is a huge handicap and technical development, but I see salvable. I think the initial investment would not be very high and I am willing to hear opinions, to inquire into the matter and evolve this very much-very-original and still the river and try tirarme if there are people willing to join me in this adventure.
I'd love to know the opinion of all, the idea is to launch the hare and for anyone who wants can contribute. If the idea matures and there are people willing to get involved in the project, I think we can try, but this is not a project to develop it alone. This is a project for collective intelligence, I think it is an exciting challenge and I think with a little financial outlay of a limited number of people who contribute above all knowledge and are willing to get involved, they could do great things.
With the limitations of 140 characters, I exchanged ideas with people on Twitter 
Of course seeing the reaction from my twitter direct messages and replys, I think I am mistaken to believe that an idea is viable and not just a challenge I find exciting, I emphasize, very green still, and to be a huge brainstorming that could start in this post -
(If a gilipollez romantic, which ye 5 minutes of life, do not cortéis and let me know your opinion)
Tags: 20 minutes, abc, world, country, fernando Baeta, future media, Gumersindo Lafuente, digital media, Soitu
24 Comments for "Madness or opportunity?"
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I am of the same opinion, in fact together with my colleague Carlos Redondo is one of our topics of the day.
Sure, we do believe in SEO, you see a huge potential and the idea would be to follow the lead of 20 minutes, the great thing about Internet is that you take away the barriers of entry of the physical world.
What wrong?
Advertising andalusia final ending in a "bulk"
However, do not mix terms like "cloud computing" Please note that this project would not be necessary, whether that is the buzz word, but ....
Ismael El-Qusdi @, @ Carlosredondo did not know that yours was compiled.
In a first step because I do not think it has to end up in Bulk ... I think ... but the eye is solvable, in a kind of half way, a well-integrated contexual pub could be the most profitable start, a mixed model would work well.
The theme of the advertising now, I think that is part-time opportunity.
For me the keys are the minimum physical anchors, the total user customization, dynamic, collective intelligence and work on the basis that certain content is not present, do not have to die, and the heritage of long-term product.
Man I see the idea as a viable but a regular reader of newspapers online, I like to go a bit further.
That the idea of displaying the content according geolocation information but because they show a la carte?
Un saludo
I do not believe that any nonsense, I think is somewhat along the lines of Dixired.
I have a similar slope of aggregation and local appeals to me much the issue.
I guess you need more partners with social and economic muscle than I, but if you think you can participate will.
As I said at the start of Madrid, now we have no money (depending on the figure) but I can offer you the economy of affection and above all my knowledge.
@ Nico Castro, could be further developed? I'm afraid I'm not sure ... fuck you.
The geolocation is only one criterion. What I mean is the possibility, with multiple criteria not only GEOGRAPHICALLY have a "profile" to organize the user info.
For example, if you like sports and culture, not economics, should not create a cover to measure based on this record? That's what I meant and would be only a geolocation more. I do not know if it is "beyond" or view even further. And I'd love to know
@ Fernando, I think that really put anything up XX between people is more willing to issue money. Not that this development may cost, but the initial investment, then the logic suggests that they could grow steadily.
Exactly, I've caught.
The possibilities for segmentation of the information I see almost infititas. The theory is that you can assemble your very own online with the themes that are of interest to you.
I see opportunity, but a necessity: things go wrong because they did wrong, so I have a good opportunity to work out more ...
The idea is needed: more local content / personal, the global cloud / unlimited, without the need for large developments, there is just to put the human side, the creativity, imagination, irreverence .... all these categories are not tags or algorithms ...
We need to filter, select, recommend, removing noise, creating a reputation, social trust and be the King ...
Is not that (in part) what you do with Dixired Lainformacion.com?
I like the aspect of location and relocation of the contents of the generated content, I think it has much potential.
The issue of mixing artificila intelligence and collective intelligence is the future but for now I see it complicated.
What if I'd like to think that just days when the traditional media (with tanks) are still the leaders in the network.
I'm Nico Alejandro, and that's why you said do not mix terms like "cloud computing."
What is Esamos speaking of customization, I'm not like you (which I would like more!), Or Nico, or that Carlos and Fernando ... I want my information, regardless of my place of residence, and I can live in Madrid but being a lover of Cuba or New York ...
@ Ismael El-Qusdi, damn you for not totally crook.
Yes, I speak of customization (leaving the cloud computing) but I think the geo is important. The segmentation is a more local, as it could be your own choice, no?
Imagine a flat EQ on your first visit I give you my standard definition + location right?
If a home is a space for local content, you should segment by such city or autonomous region in Spain unless your on your equalizer "ask it not?
Ie the idea is that you can balance the content you want. But I think that TB could be another substance, also part of a "home" as we know it now you can add it, even from external sources, or may have information relevant to your location no? While 70% drive the other 30% could be defined by other criteria (unless the disabled) as present, location, relevance, for example by consumption or view other users. That will give us half staff?
Alejandro I think you are focusing too much on the location of the user. Yes, but it is important, in my opinion, if a segmentation information in the online media that can be used or not.
As Ishmael says, if I am a lover of Asturias or New York can segment the news to me but half my location is in Galicia. Or if that is what I will set the boat may only see the news of Barça.
Well this seems likely the last. As Ishmael has commented previously, we take some time going round the same theme.
The idea:
Home by Standard & Customization Geolocation (broad at first visit) -> Ability to further customize the user based on location and external sources -> Contents collaborative aggregates (something around a Wiki-Social-RedBlog).
As for the advertising model could be put into practice a model of contextual advertising to some of the usual models, something more original (turning).
Is there a future? I think a lot, we must refine the idea, of course, find the appropriate equipment, the necessary means, so that part is complicated
but here we are.
Greetings to all
I understand, then, that the difference compared to other news media (from Elpais to meneame) would be the customization (with a location component, which I think does not have to be relevant, there will be people who like news of a location, but should be more common that you like the profile of a particular subject).
Soitu I think, has made 'the switch' approach to an issue of personal, but is closer to the conventional online media, which form a real personal, but I think it handles quite a few keys.
Having a huge amount of content generated by you, browse the network and if necessary that I give the users (live validators).
Missing something as complex as having a very good knowledge of the user to be able to give her what she wants. Then I like the ideas are there to provide content related to online music stations. I sound like good ideas, suggestions or does Google Reader configurations alert google alerts, but transferred to the news.
I think an excellent idea, in a very competitive market and that the key is in implementation (not) in order to clearly diferenciarte. The implementation is complicated, but surely within your reach.
In short, home and contents according to the original location after the visit if you have configured your settings to get "their" is shown as it has its requirements.
But I would leave the user can see at any given moment the news of their location, though, as long as 2nd option.
Un saludo.
@ inoku really rioja differential input structure would not only like to present it. Ie the ability to have much content, not necessarily associated with present in its entirety, when most average costs tend to reduce their drafting.
rioja inoku to comment on the online radio is that they rely on their musical style, these are quite different, something that the news can not be done if not done studies to determine what each user looks for and why.
All this is quite interesting. Going a bit beyond that I could "categorize" the subjective value of news for each user, and according to this setting organization offering a personalized news.
Andalusia flight according to this news could be valued based on a formula like:
Value of a Notice to User = 40% (preference) + 20% (Match) + 20% (Geolocation) + 20% (Ontology)
Where:
- Preferences are defined by the user's choices (I like sports, culture, etc)
- Relevance is a target value given by the journalist according to the nature of the news
- Geolozalicación is a value within a range depending on the location of release and the user (or their areas of interest)
- Ontology, magic, a value obtained by the backend system according to the analysis of user behavior on the site. Here is where the greatest grace.
Personally what I find most interesting is that if a variation of this formula can be fun to apply to the content that a user receives, if it applies to the publicity it gives the user opens a door tremendously interesting.
And Google News does not offer something?
The idea has to be carried out effectively. In fact are already doing something similar in the USA http://www.ideal.es/granada/20090130/mas-actualidad/tecnologia/nace-primer-periodico-blogs-200901300950.html
Alejando,
I believe that the revolution in the media has not yet come fully to the many opportunities that remain (although it seems now that the market is almost dead in some cases). The media should always continue to exist, but based on the content expertise and the highest value in some cases the firms working on it. or see on premium models such as the Wall Street Journal (but I am wrong). therefore, believe that your idea has the full sense of the world, maybe you should decide that you want to report: we are simply talking about news, background articles, news, collaborative, etc etc ... ..
I also believe that a newspaper is recognized for its editorial line, its trends, ... If you see it from a collaborative point of view that maybe losing identity andalusia andalusia newspaper maybe too many mixed trends. but, in return, this can be your greatest value as a language to encompass all.
I agree with @ aitor the ability to customize according to your tendencies, interests and location. That would be more powerful! .
Something similar to what they did with Weblogs blogs Vive La Ciudad, which was also based on WordPress.
@ Alejando
Seria personaliacion but attach great importance to the location, as noted, auqnue can "pass" that gives you the hint that sistemay configurartelo to your profile.
There are no stupid questions, there are idiots who do not ask. That said, and for honoring me with your attention, ask:
1) to emphasize what is Gomá Pol @, that is the first thing I thought when I read the first post (take 3 readings and still "do not understand"): "No Google News already offers something like that?" (dixit Gomá Pol). In fact, I use it, and select the means that you, the places that interest me, on issues that need to be informed. Also, I find it useful to the "Google Alerts", as well as notes @ Inoku.
2) An "endemic" I've noticed exacerbated (very exaggerated) in Spain is the tremendous regional targeting information. Many problems today because the "c_s" (can not name a "crisis" in the blog of Alexander
) Spain is the Spanish habit of looking only a little beyond the immediate boundaries of their "geographical region" and, at best, their "socio-cultural space." Thus most of the comments (all from people who deserve all my admiration, you know) seem to be alone and enfoncando only half Spanish. Question: What about the rest of the world?
Because I seem to understand that the reflection / Alejandro consultation is more about a model for managing the production of information of how knowledge is located. ...? ... Or not?
3) Thinking / query Alejandro Suárez is essentially a technological issue (if so I apologize and return another day), or there is to see that the organizational failure of the publishing industry of the conventional press is the reason for their collapse? First is a "derrumbre", or traditional media are in an evolutionary process that is still not resolved? Second why everyone fired toward "technological solution," without seeing the implications "culture" of the alternative posed / Alejandro Suárez consultation?.
4) If I understood nothing of what I read in this post and your comments ... well ... the 14 / 2 and 59 years doing that it might be neuron did you start to fail?
Mario and @ @ Dehter really Pol Gomà Google News is a news aggregator of third parties. Speak here of the whole process of making this content and select the most relevant for each user, ie a daily online measure.
The contents would be generated by a team of writers themselves. Google is making use of third party content, and even how to organize and distribute is not the same.
On the rest of the world is my idea Mario, Is it a structure and platform should be limited to Spain? It is as though a wikipedia go to Spain or Spain to Dmoz. Is it possible to create a global environment? I think with writers if they would be local.
For me the revolution would first migrate a costly and obsolete business model, making and participatory wiki, open to all. After revolutionizing the way to display and customize information for LOQ EU is essential if the technology and ultimately improve the target, a target is not a PERSONAL country, so that each has a personal diary and could feel himself in Peru or Spain also.
We need to have teams of writers in each country, with the difference that would have a profit in associates, not as in Wikipedia and Dmoz that have managed to mount such structures without encourage economically.
We talked about drafting a model glogal and much larger than the current, less expensive to go to% success and in which the user can filter the quality of that (or who, or what kind of views) want to read.