Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
Iberia; Chaepau!
Iberia magnificent campaign that began a few days ago "tighten their belts." Under the guidance of the Agency Tapsa and Adrian Rios as creative director, have created a campaign that read perfectly when social, engages with people to get to the heart.
I also have the perception that staff has worked very well, the prices are very good and I would encourage as many people who had no thought of travel to purchase tickets (among them myself).
Simply fabulous, but the only one that would put Felix Garcia, Carina Molina and Concha Martínez (people from Iberia), is that because the tickets are sold mostly by Internet, one thing is missing online version of the campaign (or higher presence of the same because I've not seen anywhere ...). Friends: Internet is not just a sales channel, is also the medium.
Either way congratulations:
Seen in PRNoticias
Tags: tighten the belt, campaign, crisis, Iberia, Tapsa
7 Comments for "Iberia Chaepau!"
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They do not tell is whether the advertised price includes taxes and fuel. For example, fly to Johannesburg or the U.S. ... 149 euros, 119 euros.
Flights to NY iberia cn € 450 roundtrip! to fly!
Yes David, there is no cardboard trap this time. In addition the dates are fairly flexible but will fill a few days. I used to book my vacation this summer. In Mexico for $ 500, could not escape.
As for the campaign, I think the only way to clean up a little image of the company and make us forget the past few months. Now, You better start providing a decent service or are just getting worse case.
Ask the people who were hours, days stranded in an airport as it will this campaign. The insurance as you are so cool
Well, I've given it to me ... even in Messenger.
Trip to San Francisco round trip for 249 euros.
He told me a friend and said:
Ya, but no flights leaving every day ...?
Men, some even want a private jet for that price ...
The truth is that the campaign has been very good but I know by emailing Iberia Plus, but as Michael said it would not have seen the online presence is nil.
Very good ad. I had not seen pq do not live in Spain, but my mother comes to visit New York for 250 euros!
I never thought I would say this: Thanks Iberia!
Someone has looked at a trip to Paris and back? get the total by 250 or so ... if you're looking for just the way you put the unfortunate 1650 € and are so quiet!