Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
Closing the tap
This can be reached in many ways ... all of them, close the tap is the least I do, but come on, there are many ways to define it.
The Economist, with that special love that is sometimes even with Spanish rioja that falls up there a few months ago, the headline of Spain, with a fun dose of bad milk, "Fiesta is over, its time to Siesta" .
Lately the end of the month are getting harder than usual and we must begin to take action and make certain balances. Mine on a personal level and my business will take me to close, as some defensive taps.
After a weekend of intense spinning many things, rethinking certain operating expenses that have led me to take certain actions at the level of costs, personnel, advertising outsourcing, outsourced services, hosting etc, which are inevitable for the improved performance of the company .
We talk about twist half defensive this month will bring some decisions of spending cuts, and some trauma to the worsening economic situation, which seems to have no end.
Most companies have some level of luxury or non-essential expenditure. This month, after many years I have decided to cut many, thin structure and optimize costs. That translated into reality, will cut costs for hosting, advertising service companies with which externalizábamos certain services, but mostly I will limit my adventures to take out of my own companies.

In order not to run any extra risk to my business and my people, I have decided not to invest in other companies during 2009 out of my companies. Pure financial investment and hard left paralyzed in 2009. It is possible to participate in some projects where my contribution is personal and / or industrial. In fact at this time, these contributions will be my greatest asset.
I have a lot of the Business Plan to be defined on the table. Quite frankly all the projects that I value at this time I only liked 2 or 3. That does not mean that the rest do not seem to me interesting, but that for one reason or another, are not for me.
Take weeks thinking about which of those projects I involve 2-3. I have the greatest defect that can not be a professional investor and invest in land that is what I like instead of investing in what should coldly.
My dilemma has completed these projects not only make no financial investment in 2009, and this week it will communicate to stakeholders and the liquidity reserve exclusively for the funding needs of my company, that is I have closed the tap.
I hope that my own company and investor expectations and cash requirements are appropriate and go ahead in 2009, every day I see it more complicated because I have the perception that the ICT sector are going to even worse, but I am no doubt that we will succeed and I want to convey in all my key internal employees from these lines. I do not know if we are all here together in a year, so if you know, is that not everything possible not be with us. All (I promise to be the first) we will have to make a sobresfuerzo and we will go forward as is. We want to have to suffer and endure, look forward, look for professional and personal motivation to remain in power, and not growing. Anyway, together, redouble our efforts and ingenuity, and together we rioja worse the next 10 months.
It is a new scenario. Before the overstraining carried to success, now takes us only to survival, we should try that to be motivated enough to adjust, give 120% and sharpen the wits, give, be generous and throw in the car andalusia up.
Tags: crisis, end the crisis, investment, economy, cuts, The Economist








Well, a few weeks ago to post a very motivating, it's even more .... "Realistic."
As you say you have to work and survive. Why talk in exactly 10 months Alejandro, but think those who say that year-end or back then you made some forecasts / study?
Siesta 2.0, this project is a good, cheap and regenerator.
Alejandro Come, spirit, this will too.
@ Oscar Calvo, both are equally realistic, I think that we are not closed and that includes protecting foreign investment and not to run adventures.
10 months is to us, a key advertising issues. Getting to December 2009 without too many injuries (in fact, even with them) is important.
And the worst of the year will be the ICO does not help (ask Aval) and unpaid! The outlook is very black, but I agree with you that overstraining and anticipating what is coming, you can survive.
When the monsters have pasta, think small.
Only one point, I thought I made it sap your 5 months ago!
He who thinks too much and you do not continue to "foot juntillas" your script is already dead!
A hug and we are in the wilderness, I am confident that we finally found the Oasis
@ Dani, jeje me get it right now reading about what an ICO info from my bank.
Believe me, were the typical mails directly eliminated, and (sends eggs), I have asked the Director of my branch of Caixa I have more ...
Hello Alejandro,
With all due respect, you lose time! The ICO, which is now called tb "http://www.plane.gob.es/"
The bank did not give pq basically the government only guarantees 50% of the risk. The bank has the money in the box assigned to 0.5% for example if the ICO capital (bills receivable) but the amount you are moving to an interest of 1.5%. Conclusion, at 1% is not the play, as their default rate is already over a year ago.
If you know much andalusia Dir or have other interests you, maybe if you give something. I know people that even with the bills Admon. have told them NO. and many are asking to support the floor, and without shame eeeeeeso is: What is worse, some are bundled so that they come here. You know the thing lost in the river because mistake!
Well there is hope that our president again awarded 20,000 pounds and the banks still laughing in his face, while covering all their issues instead of granting mortgage credit to individuals and businesses!
The worst is not where we are, but the inability to react to scary.
Finally luck anyway
Good post, Alejandro, is playing with this crisis. The positive side is that when tightened the belt up to sharpen the wit and will be sure bets in this very interesting 2009.