Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
Just do not give credit
I like advertising, my work is closely related with it for several reasons. Not only do we sell advertising, but to buy, and beyond that the positioning on the Internet, advertising and marketing are directly dependent on it.
So this morning when I saw this video, I was quite puzzled.
Firstly because I have repeatedly criticized Telefónica for its policy on the Internet, where they remain committed to losing 10 years with a lack of participation, or products without regard to time and how KETEK, while this sector in Spain requires that the first operator is a global player and the "pull with force."
Today, when I saw this video just did not give credence to what they can get things.
I will not judge just, I'm not a moralist. I think there are things that can happen in a young company without means ... I do not know, I see that certain things can be many excuses. None of them applies to a company such as Telefonica, which has great talent, and where some people paid huge amounts money to do this work, and advertising agencies working with fees of tens of millions of euros for the same.
1 minutes dedicated to the video and draw your own conclusion.
Incidentally, the video mentions 2, Feliz Muñoz (marketing executive chairman of Telefonica), Risk and Angel (CEO DDB Madrid) if they are not directly responsible for the victim or subject. But often papelón.
Tags: angel risk muñoz happy, inspiration, plagiarism, Telefonica, you tube
33 Comments to "Just do not give credit
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Without words and I was cold, creativity alive.
This video will come up in the soup blog blog. Are held responsible if the direct need to applaud the brilliant marketing campaign, in the wake of the Microsoft taught us when the iPhone would be like from their point of view.
I believe that knowledge is to use it. Nobody is a creative 100% (even 50%), all we rely on the work of others. Our contribution is insignificant compared to what we take from others, in all fields. I am very uncomfortable with issues such as patents or copyrights.
However, Telefónica creative you can afford to make a little more.
¡¡¡Vaya plagiarism!
How can an advertising agency "creative" engaged year after year simply to charge for "adjustments"?
It's OK to use references for inspiration, but the truth it seems otherwise.
Nobody realized at Telefónica?
Surprising, because as you say, Telefónica is talent, a great team, and many media
I'm sure something more profound failure at home. A species of dinosaur bureaucracy or unwillingness by mismanagement of human resources.
It is interesting to see these results with a company of the caliber it is.
Greetings
Go to other companies ... not plagiarize from other sectors
Indeed, Alexander, I think you forgot to add, since you know the subject lot, which is precisely the best values, with more innovation and imagination, or are employed in small firms from small studies or creative (or as freelancers do ). When someone enters a phone company as you do not to be the best advertising, but to have the best job and get paid more.
Why big companies are going to have the best? If it was never like this! Most of the time by entering the company plug. Even the best scriptwriters for TV are in business or employed outside the home are "worse."
Incidentally, I agree with the comment of Peter Pinto, there's nothing new under the sun, and even less in advertising, where almost always used ideas of others or exploited the vein of fashion ... remember "why do not you shut up. "
@ Droid is that creatives are not template Telefonica, but the agency. And is not forgiveness of God because the agency charged Telefonica maybe XX Million Euros / year for that service development, management and production of campaign ...
Of course ... that little creativity and a lack of clear menets in that company.
I was ice cream, but nothing surprises me. It's like 20 minutes to steal the daily news, ALS does not cite sources and half as large, the creator of the content goes unnoticed, and attributed all the merits plagiador.
And I do not want to imagine a whopping amount of money to be paid to the advertising agency for these ads so unique ... ¬ ¬
What a shit video! I do better in the afternoon with 3 friends! living the creative ideas!
I had already seen the cases separately, but without the intro
The imagination to power:-S
Alejandro With all due respect, if players are comfortable with advertising, do not understand how this may surprise you that much. Besides saying that "these things can happen in a young, free media," refiriéndote to plagiarism would be excusable in this case. Are precisely the businesses where most media and creativity abounds. The big salaries and big accounts, not to make the people or the most creative companies, often the opposite happens.
Speaking as a general and theoretical level, advertising creativity hates because it implies change, and how much bigger a company, the less he likes the changes. Mass advertising is behaving like a big black hole, absorbing tendencies tested, making simplistic stereotypes.
Nach andalusia Rapper and also those of a public office you copied campaign put a condom or something like copying a song called vocal effects
I think that this is calculated risk and commitment. "Kidnapping, if only a few tekis are going to realize it ..."
@ Godfather Dot Com: But Nach was copied from the popular song "The astaba sea salt, sea salt astaba ...": S
If at least pay for it ...
Option 1: DDB Madrid knows that creativity is not original and contact the creator, you pay for their advice, collaboration and communication to telephony echo this.
Option 2: DDB Madrid creative stick with the creation mocazo and sell the bike to the head, and Telefonica anyone.
Option 3: DDB Madrid know that they are mere plagiarism and sold the bike to Telefónica.
Option 4: DDB Madrid becomes a paste both Telefónica and some others as it peels take a salary because of death, and none has to pay that bill. Also, see the Internet as four cats and the announcement is in television.
Under these options, what would you have done?
Option 1: I have worked and how the public is as God.
Option 2: hang on to the creative /&$%&% apologies to the original authors and Telefónica.
Option 3: Telefónica /&$(/(/ to hang by the DDB and the commercial breaks (Juajuajua, I do not believe nor I, but good.)
Option 4: We're going to eat at a luxury restaurant, where everything has been decided that a viral campaign and said that what is now leaving us free. The food is paid by Telefónica.
NOTE: I went so long, that finally I'm going to put in my blog post. Sorry I was so extensive, but I warmed up. Moderalo if you want.
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Go very wrong direction, why not let the STS, but the previous Christmas, they lose customers every day (after 8 years with them I feel abused) word in hard times is running but not spoil the pure realidad.Porque to its customers now have more competition?
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