Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group Publispain CEO of Network blogs Entertainment Networks SL and Lazer Blogs President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Born Lazer Rede Blogs, our subsidiary in Brazil
For me personally, and I think for all who are part of Entertainment Networks, is a special day today because we can announce something we have been working in silence almost 4 months in launching Lazer Network of Blogs, our subsidiary in Brazilian market. (leisure, is "Entertainment" in Portuguese)
I have a tremendous faith and confidence in this strategic decision to take months and in 2009 will result in the launch of 2 subsidiaries outside Spain and in other languages, as you see the first in Brazil. The second launch in June 2009 in a country that for the moment I prefer not to disclose.
They have been months of hard work, research, quiet, a lot of information, lawyers, the Foreign Ministry, embassy and consultations with chambers of commerce, recruitment, structure, design ... but finally we can announce a few weeks ago we set in starting to shoot up the first few meters of our publications.
Blogs Lazer launched four thematic publications: Beleza, Sports, Technology and Music, but at the end of 2009 will be 12 in total. Our forecast is the end of the 2009 Lazer Blogs with a staff of 16 people.
Our goal is to position ourselves in the Portuguese language in an exciting market, Brazilian, and one country, Brazil 190,000,000 of which 47,000,000 people are Internet users. That is, there are more Internet users in Brazil that people in Spain with a devastating fact, last year doubled the population of Internet users 24 to 47 million people. Unprecedented growth in recent years.
Does logical first choice for Brazil before most powerful advertising markets such as speaking English?
In my opinion, yes.
Brazil is an emerging market and there are still opportunities to position because it is not a mature market. Anglo-Saxon markets, have many more obstacles to entry into the content business abroad. The publications are much more mature, hindering competition and the advertising is harder to entry.
In advertising, Brazil is a rapidly maturing market and that offers tremendous opportunities at this time and that this year will have an Internet advertising investment of nearly $ 300 million for 2009, according to all studies will grow exponentially in coming years.
One of the things I love this country is being turned to the Internet and with many peculiarities. A clear case study is that such is the country that is more resistant to Facebook (and will not be because they are not trying) as Orkut social network is surprisingly excellent and "must have" everything brasileiro.
In front of the net to have Fernanda Guerzoni from our office in Madrid will be the direct liaison and coordinator of the network in Brazil.
Not only do we reach a new country, which is not new for us but we got a new language, something that is new and I would say that an exciting challenge. Given this barrier, it is very common in our country where the export of content aimed at markets in Latin America, I have taken the decision to double my personal blog in Portuguese, which will be available daily from http://www.alejandrosuarez.com. br every day in my post will be translated in the early hours of the morning in Brazil (the idea is to translate the contents of this blog every day and post focused exclusively on the Brazilian market). I do not speak Portuguese, but means a read, I hope that in coming months Fernanda "I evangelice" 
and can chapurrear something before the end of my first visits to the country throughout 2009.
We intend to blog that we can slowly, like the Web and corporate blog Lazer Blogs Market introduction of new technologies and of Brazilian entrepreneurs in order to reach strategic agreements and value the same way investment opportunities in the country.
I take these lines to thank Fernanda, Diego Jaume, Constanza, Jose Antonio, Monica, Julian and Raul Ortiz, the effort these last few months and especially weeks to put this project in motion.
Press releases info to expand this post can be found in Spanish and Portuguese.
Tags: brazil, export of content, Fernanda Guerzoni, lazer blogs Entertainment Networks
59 Reviews for "Born Lazer Blog Network, our subsidiary in Brazil"
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Congratulations Alejandro, successful linkk (http://www.linkk.com.br) in Brazil by Juan Diego Polo, had already demonstrated that it is a very interesting market.
Could you tell us a quick administrative procedures that were necessary to open the network of blogs in Brazil?
Many luck. The truth is that it seems an exciting Brazilian market.
Congratulations on the launch ... should be a challenge:-O
Alejandro luck!
[...] | Alejandro Suarez blogs leisure, entertainment networks [...]
Hello Alejandro,
I hope you get it right this bet is risky and new.
But why set up a subsidiary (new company?) Can not work from Entertainment Media in Spain and check everything in Spain?
Entertainment Networks wanted to write, I am confused
What great news!
For all that you add other data indicated that insurance habreis taken into account:
Brazil is a country that is slowly getting more social equality. The lower classes, the majority are improving their access to income and consumption of middle classes. And one of the services desired by this class is online. That explains much of the Brazilian Internet access from Internet cafes.
Exponential development of the Internet in any mature market shortly be added in Brazil the effect of the greater social equality, which is increasing consumption of goods and services until a few years ago, privilege of the upper class Brazilians.
I write this from Passo Fundo, Rio Grande do Sul, about to return to Spain.
NB: Brazil, however, remains one of the most unequal in the world.
Good news for the Spanish blogosphere ... Good luck, Alejandro.
Never more, much luck in this project!. Insurance with studios and control capacity in this area only have success, so congratulations in advance and all the hope that soon we will also felicitándote by the opening of a new subsidiary in this country that remains mysterious to reveal .
A hug from Argentina,
Matías.
Alejandro Congratulations! I think a wise bet on Brazil and also a good strategy to launch your version of the blog in Portuguese to reach the entrepreneurs of the country, I wish you good luck!
Very good!
Siii market is a more interesting! (incidentally we are seeing a friend of this market is going)
Congratulations!
Congratulations on the launch, without a doubt is an excellent strategy. Brazil is an exciting market and certainly you do ahead of many.
Cheers and good luck!
The red logo and the name sounds like a product dentrífico ...
Good luck with the network 
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Alexander, in a press release revealing what the next country! (and that it will be more than an adventure, an odyssey. Suerte now.)
Be hell for this, get into a business in other countries and languages from scratch.
I imagine that the second and more countries and then things will go more easily.
I hope you do well there and bring the risk taken recomensa expected!
Suerte!
@ marek whether balls would not have what makes / made:), is part of the entrepreneur.
As they say ...
"Man has no coward beautiful woman" (and I have the most beautiful of all
)
Marek has not been able to say more: we have to have balls
The market is enormous. I like Brazil very soon and hope to launch services in that country.
Surely this is an emerging market:
"20% of the Brazilian tribes have a connection to the Internet"
http://www.elperiodicomediterraneo.com/noticias/noticia.asp?pkid=437288
@ Fernando, did not know if it Linkk.com.br look.
I acknowledge that helps ICEX
Enc uanto tramites to complete post is for 2
@ Fernando, the favelas (slums) of Rio have 3G internet connection. It is simply incredible how people live there
@ TV news, the reason is basically to have structure to local agencies and clients and an awareness of local business was not generating local content (the perceived harm)
@ Alberto Francis, 100% agree with you. Brazil to me is the second most exciting market that we could go. The first after we learn from this experience, landing in the next few months.
@ Jorge Alonso, Jorge thank you for response in Soitu
@ Victor jeje if that is what the note reveals ... but nobody imagined that read ladrilloooo
@ Marek, thank you for your comment Marek. I do not think is subject of balls in the Atrapalo you have had very good seats
I think that at this time of uncertainty we need to find opportunities.
A good will succeed. A bad experience of learning to drive back in the future.
Hopefully you have luck.
@ Crystian, "had not heard of the cowardly man ..."
I said!
I owe you an email, I hope tomorrow the day
Eneko @ Knörr because in 6 months we throw another ordago. Animate and Get me in that car
[...] Born Lazer Rede Blogs, our subsidiary in Brazil [...]
Congratulations, Alexander:
That's a step forward. At times like that we must seek to know where are the opportunities for further growth, and need not be limited to the domestic market.
A lot of luck.
How is that in your blog a usais. Br and the network of blogs usais. Com?
Luck with the project
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@ Fran Jerez cost. The. Com.br are CARIS, the type of 100US $ / Year
If the network is a medium-term 20 or 30 blogs ... the annual cost is high
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Alejandro Congratulations!
Excellent news and the appropriate market as there is much to be done there and you can say you've played well to select the Brazilian market.
I wish you best of luck and safe anger you wonder ....
Greetings
Success with your new venture Alejandro! I hope to comment on the blog when you go to Brazil, and contact me, I close, I would like to personally meet and chat on the Internet. Learn a lot!
Greetings!