What I liked least 2008

Took yesterday to discuss the things that I had liked in the ICT sector in 2008, and did not want to miss this opportunity also to remember the things I liked less, or at least I have drawn negative attention.

The evolution of online advertising:
Personally I think he has shown signs of weakness, we all expected a better year, but I hope that is what the future will bring us more happiness, I am always afraid to see in various publications, blogs and studies in the area seem to stare navel enjoying our ratio of sectoral growth and commenting 1x.xx stagnation and even decline in advertising in conventional media, especially compared to the traditional print media, newspapers and magazines.

I always think back to those who took the news with chest andalusia director of a magazine with half a hair half smile knowing that their income ratios and reader numbers are at least ten years ahead of a magazine specialized sector of the same online. We took 10 years, saying "we are already almost." Move, but light years away.
Telephone:
Yesterday mentioned as part of the very best to return to the online world. I think we also have their share of the worse by launching a product such as artificial KETEK, and trying to get into Web 2.0 as an elephant in a charrarería. I think we have done very badly, but also, and without wishing to reveal any off the record, I think they know, and that the strategy that define truth with a capital, have taken note, and are learning.

Orange, Vodafone and other herbs:
French and British believe they are here as Julius Caesar "Veni, vidi, vici." They leave a phone that has been a real chollazo. Apart from the warm should have a moral obligation to reinvest (including own selfishness) in our country. Of course this will not be going through your head. If these companies is the "lion's head," they do not, who you can do. Makes good its absolute failure of the modest efforts by telephone to return to the real world.

Yahoo:
Yes, because Yahoo apparently exists in Spain. In fact I remember that "almost" I could finally see one of their representatives, David Losada, who for various reasons I wanted to be able to listen in Madrid. Despite early to see it was not possible because the Internet Forum, canceled without notice by his talk "with your company." It would have been nice not to know early that Sunday, but C'est la Vie. I do not like the failure of Yahoo and its minimum contribution to the local market. If I like Yahoo! Music, and has evolved in 2008, the rest of their products and input in my opinion, all Japanese.

Gurus and false messiah:
Little to say. I am only one person not to put the leg, and will continue to do so, but I presume to do so on my own decisions. I read a blog from which the gallery is trying to more or less success, with more or less literary and intellectual prescribe what is right and wrong, what's cool and what is a bluff. I think we must flee from it. It's nice to have debate and we disagree, but I do not believe in prescribing the easy way, or in cheap populism. I do not want anyone to think for myself and I do not want to receive lessons from former catedra theoretical pulpitos and sometimes personal interests. I do not want to be prescribed, or that anyone thinks that may be me.

SGAE and laws as:
I am not an anti crazy SGAE, they just do not like me I do not like iguasl his canon, but not surrender my life to that cause anti-royalty. Quite frankly it's not my leitmotif. Only that is worthy of study as an acronym SGAE have achieved something that is a milestone in the history of nonsense, to be the most hated brand in Spain over the traditional position of Finance. The world is not wrong, it gives the people which, in this case deserved hatred.

Some advertisers:
This would to write a full post about it, in fact I have to do one day. It is worthy of study for some advertisers who wanted to exploit the crisis to tighten screws and pisarte the head in a more intense, with a very high-style "the king of the jungle." 2 days that I have become more satisfied home this year has been to refuse to Entertainment Networks 2 campaigns, one semester and another year, despite overall numbers can be interesting and bring apalabrandolas months, trying to take advantage of incredible abuse limits the lack of advertisers in the sector and made arrangements to close a year. I will not give names ... at least yet, but if you should write about it long and hard ... but they are 2 companies that have a strong presence online as advertisers and direct agreements apalabrados changed to reduce budgets for the same coverage to the ridiculous (even a 70 -- 80%), and trying to pressure from an unethical manner and grazing usury. The worst thing is that having a presence in the end manage to slash the prices esperpento. A shame.
Google Inc:

These guys are pleased that Spain is a country where they have a 96% market share, the highest share of penetration that are global. How do you celebrate?. Charging advertisers paying in U.S. dollars and Euros, although they have publicly pledged a year ago some of its representatives in various forums, a grievance that would become so soon.

I think Spain in absolute and relative brings to the accounts of Google Inc. Quantities would have to more than just a commercial office in our country. I think we have an obligation to return part of their success reinvesting in the country. It was rumored for months to open a research center in Valencia, as we have in Tel Aviv (Israel), Zurich (Switzerland), Trondheim (Norway), Amsterdam (Netherlands) and London among other cities. I fear that this has been a rumor, hope and swallow my words wrong in this regard in 2009.

Global Leaders ¿?. Well, they expect something more than an invitation to commercial Adwords working breakfasts and insisting on whether or not I'm going to spend on average more than € 3,000 a month for 2009

Banks, even field and beach:
Spanish banks, which can support the most surreal with 20 million euros, but an enterprising rule denied 200,000 for a project that needs support. Leave aside 2 entities from my point of view, I do not know if someone would like to add some more, but I think only La Caixa and CAN be saved from burning.

I deeply regret that an entity of my city, with more than enough economic power, as Caja Madrid, and nor is the wait. What if Caja Madrid spent part of their huge funds to fund equity loans as the CAN ICT companies?. Hear from senior Caja Madrid's response to that question, as any industry and its possibilities, it's just disappointing. Perhaps now that the season is over "live mortgage" the time has come to be on the look and go for young people with ideas and in a sector of the future.

Santander bank, I will only say that I am afraid we are still living (which those days!) At the time of the "Super Book Elephant"

Shit, it is possible that today has not made friends.

Tags: Caixa, Caja Madrid, Canon, gurus, Ketek, orange, advertising, Telefonica, Vodafone, yahoo