The importance of SEO and traffic planning in the seasonal

There are many sites that just seasonal traffic peaks. Websites games, postcards or cooking are a very good example.

Personally I think the traffic on the quantitative but each time it is important we focus on qualitative, in search for a user profile that is more responsive to stimuli from the site (advertising, return rate, consumer TMC etc).

Within our plans every time I give a greater emphasis on a mix of SEO, the type of content, analytical and planning seasonal content. We have experience in virtually every field ... except maybe all travel, sports (where historically we have done quite poorly except engine), and economics and business, where we have not come to generate content, I never decided and I have no structure nor the equipment needed to do something serious.

I wanted to set an example of our site cooking takes a couple of years and has 270,000 users online printing only about 600,000 page views per month (December 2008 data). Cooking and food in general are in the niches that can not be achieved as other extreme traffic issues, but if it works and is constantly aware of the industry can do interesting things. There is also an added value, that it is key in this niche sector are the peaks of the month of December, end of year, month of advertising and increased penetration of the end of the year. A month more interesting than others to be able to generate traffic peaks and which translate into advertising revenue more easily.

Last year, we analyze user behavior on dates Christmas. The Eve and Christmas Eve dinners have left us to see that the demand for information at this time could trigger Gourmet traffic from a site in more than 100%. Carefully observe the phenomenon, and as we saw in December 2007, the web traffic actually shot (RSS traffic remained stable) while the volume of search traffic nearly tripled. We went from an average of 5,000 visits per day to peaks of nearly 11,000 24 and December 31. The flow that comes from search engines that time rose by 300%.

In October-November 2008 with the experience of last year we wanted to try to force the machine a little more aware of our potential in this domain SEO (much more consistent to accept traffic from search engines and more mature than 1 year ago). For this I wanted to generate some very specific content to grasp weeks before Christmas so that traffic stronger and see if we could apply this analysis to generate a higher growth rate. The result is the following, we spend half of 8,000 unique visits a day peak of 22,000. The ratio of traffic growth of search engines I think a more pronounced curve, and reached a 500% growth in the month of December 2008 (almost twice the growth of the past year).

I think that is going to be growing especially in blogs, and set a target date of publication to attract very specific niches of traffic, but while this is interesting another key is that the content and usability, and even the domain name facilitate the traffic that could gross consumer loyalty and be content on other occasions throughout the year.

Certainly I see that for a search on Google cooking the first and second is a crack, Karlos Arguiñano who is also a pioneer in internet web ... wonderful, I had set. Our cocina.org (indeed frightfully listed on its main page, which I fix urgent), is nevertheless seventh. I said things that optimize outstanding and bring home a couple of months to get your breath in the neck in those searches to Karlos

Tags: analytical, hearing, COCIM, kitchen, cocina.org, statistics, google analitycs, traffic, traffic web