We sell what we smoke and smoke (or as easily colonizable Spain)

A few months ago came with great deployment of Cuil, the search was intended to be an alternative to Google and that was held in Web 2.0 circles, especially in USA.

I remember when I saw him, I was lazy to comment, and a post I wrote something thug "A few laughs with Cuil" (which is already at that time was that there was no where to take it). The truth is that today trying to compete with Google is something ridiculous, first because your technology is always going to be worse, because you will not have half or resources, nor on the experience in data processing that Google has acquired .

CUIL (which curiously comes second in the Google search "CUIL") claimed that the search had been some Google engineers with this solution and its black background, defended the possibility of alternative and niche in the market. I am sure that after the huge buzz created a lot of people used it a while. But obviously, given the time and removes reasons:

I write all this before they FailBeta talk in a few months of Cuilo (all will) not by the project itself, but what is strange to see an effect of global viralidad. The graph of this web traffic, we see that the news is published on TechCrunch in a surprisingly enthusiastic, and the following 3-4 days is replicated with commentary on blogs worldwide.

TechCrunch does not just end users in Spain, perhaps only to heavy users and influence (which, incidentally, there are times that those who read him out without stopping to analyze and process information in order to have own conclusions), which makes it have a prescription with some power to hundreds of Spanish-language bloggers, who are prescribing to local users. It's a huge capillarity gives tremendous power to penetrate world where there are turning to explain that something is going to be interesting. In the medium term, if the product was a bluff, the bubble bursts.

That buzz global (unfortunately impossible to play in Spain or Latin America, a great pity because it would be good projects to boost local estallarían not like this) makes me think that we are a country easily colonize it. What comes from the USA with a good marketing behind not swallow up the transom, usually either when a user or a prescriber or to a level where investors do local players in that sector. So we will, we are the country with the highest penetration in the world of Google, 96%, the country where Coca Cola has a greater market share of soft drinks in the world ... when someone comes here from outside "dazzles" Nobody supports andalusia Local player in that market, it does not receive any support and usually goes away by itself, and it is true that it is difficult to compete but the fact remains that sometimes where Latino entrepreneurs are very consistent and we pay with some projects to ease External larger.

I believe that we have not understood a part of the game, if the ICT sector work we need to take market share, more or less, domestic products, which are investments that are betting and all that interests that go well. Many times I detect a certain bitterness to the success of projects Made in Spain, and a preference, often without much reflection, to the last project we try to bluff-meter, usually from the USA ... dejémoslo in the ears.

I am not talking about a certain nacionalismo.com or defend the things local so excessive, but if a certain self-protectionism, the Internet is a global market, in which all and we are working on ICT projects that interest us do not amount to total 100% because Spain is very difficult to build brands and projects worldwide with our fabric technology, and investments are handled here. We need some space for the local market.

A project in Spain will receive a brilliant investment of 100,000 euros or 200,000 a Business Angel, in Europe or the USA, although not as bright could receive 3 to 4 million without hitting a lot of trouble to expand internationally. Thus, it is difficult to compete when these people landed in Spain ... complicated, but even with support and ingenuity we can! But it will be even more difficult if we are failing to embrace what comes out as a model validated and make the case justito and sometimes underestimate the local project.

That's why I get so rabía when the 4-5 Spanish companies that if they can launch global brands and industry benchmark, still find out what's happening.

Tags: bubble CUIL, smoke, local projects, Tics