Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
Do not touch the code jodio!
Always gave me panic touching certain things of the portals when they operate in a stable.
Over the past 45 days we have had a "fun" time of tension by touching the programming of a portal flash games that had online since 2004. This 25.000-30.000 portal receives about 2006 unique visits a day from a stable. Ie the graph of these figures ever downward and prints 6,000,000 page views a month.
The stability of the web traffic can be seen in this graph Analitycs of the first 10 months of the year
In the graph you can see the stability of the site, which are repeated cyclically serrated teeth of the weekend, except during the summer months that the weekend away concept in entertainment websites.
Consider the case today because I think it is particularly graphic in order to see two things, because many times the old services that work, best not to experiment too much with them, and because Google sends a radical.
It comes up as 1 month and a half in one of those "bright ideas" that sometimes I have decided to update the site a bit more towards a 2.0, and with George, our programmer, James, our Chief Technical and Diego, Entertainment coordinator, I coñazo on a couple of days to make some changes.
In 10 days we have refined the concept and changed the code, without changing the urls indexed or structure of the site we have integrated a blog into an old CMS that is based on WordPress launch news not published in WordPress, but are painted in CMS in the old home, giving a greater sense of the web update.
It is pretty, I feel flex and we are left with a feeling of having washed his face to the web, have made some SEO changes to help us wants to work his way up a little rank, and details of old have improved usability, so quiet ...
It seems that Google did not take the change as well, in 1 week and sent us to the abyss of unexplainable for me and my team. Literally eliminated 90% of site index and left only the new URLs. Even if you look at the site did not find the reason and swear in 45 days they have spent many hours thinking we had done wrong without finding it. The result? A fall of 90% of URLs indexed in Google, and a fall of 90% of site traffic. The same graph until a few days earlier DA MIEDO:
The collapse in numbers of unique users 25.000-30.000 andalusia andalusia 3.500-3.800 day to day. A domain is going to print 6,000,000 page views per month to about 450,000 per month of overnight. The worst is still not know exactly why and face fool you can be.
That also means 2 things, first of Yahoo! Or Live do not exist. The second that we are not loyal to the brand or 10% of users.
After a long turn, our program finds that a conflict could be generated from WordPress CMS and the old who, although not perceptible to the user and to test our spiders and not find anything like that described, or have a problem of usability, it could be affecting the search engine, which decided to remove the index 6000 urls indexed well and good positions in less than 7 days, leaving a token 230.
Conclusion on Monday Jorge makes some changes, particularly in the htacess and our relationship with CMS WordPress, Jaume and I do not have the slightest confidence that we resolve the issue in that way because we still do not see the problem ... but voila ... Google starts eating again urls (for 1800 will be indexed and even a lot) and the traffic starts to turn slowly. I hope that we leave in a month where we were ... We have already started climbing up towards the back.
And many times, on things that work, the "seen but not touched" is totally fustifica, and be careful with things that are foolish not to take risks. Alejandro
Tags: analitycs, Google, games, SEO, usability
69 Comments for "Do not touch the code jodio!"
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How to change the design of a web superconsolidada ... I get panic when we do, but there is no cure.
jejeje, Thanks for us your experience ... I wish you luck in the fight against google ...
Thanks for sharing, indeed, if something works do not touch it. But if you do not play, you stay in the past ... it is sometimes difficult to decide.
What is clear is that we live on a tightrope of Google.
In contrast, if Quacky modifying urls are foot traffic.
When that is said permalink must be permanent ...
I have passed the same with one of my websites only moved one of the banners in theory to improve (and put away an iframe script src) and Google seems to "feel bad" to be positioned in the 3rd I has gone down to 28 positions.
Curiously, I did it again because it also played a nonsense of the code, and in time became a top position, it is as if "the anger will pass."
In my opinion, if this is true of "if it works do not touch" but I think we can not and should not live in fear in the body can not touch anything that Google is not "angry" ..
It is also clear what you say, Google has a great and huge dictatorship where if you do not do what he says and do not have views disappear.
In my opinion is a BIG mistake for google live alone, we need to keep some of the web 1.0 spirit of yesteryear (trade links, user loyalty, put it in "Add to Favorites", etc etc), today it seems that all efforts are only for that Google sends us visitors.
Greetings!
@ jrosell indeed, but said no one was left playing the exact urls. Never content was removed or changed urls, only added
@ CrowDat, I am convinced that a spirit of yesteryear, I must be a romantic
Something like (the gap) has happened to us. We have a wb (not blog) working with Wordpress. We decided to improve some aspects to see if the positioning incrementabamos and all we have achieved is down from 500,000 to 130,000 impressions
The only good news is that such errors are also taught.
Best regards,
I reminded our batacazo October for a couple of SEO cagadas and our graphics were similar. a shiver runs through my back ...
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@ Carlos, I am happy that you have passed, the feeling is true of escalofríoooo
@ Miguel Angel gaton, you're right, my analysis is the key. In fact I am uncomfortable is that it seems we've managed .... but "not understand"
Alejandro, like these. Impressive! Is fully iced after reading the post! Seems to lie, but the monopoly that has made Google seems a bit excessive, since if you have a website or if you have to be friends with Google. Personally bothers me a little.
Well, with muchosjuegos not stop voya strive entocnes. Same seems strange that Google has "desindexado" a quantity so massive. Can not be withdrawn from a script without any notice or something?
I have several of these sites also untouchable jejeje. The design is painful but I am very afraid to change things!
Fear that google, in the end we will be totally dependent on the giant. If you already do.
If you changed the urls but not changed the distribution of links from the page where Google starts to explore the entire site, may be reset and started to follow a route different from the links found there and as such the new structure will delay in re-index everything.
Now the question is, what is the page where Google starts to crawl the entire site?. Perhaps the home is, perhaps not.
Well I do not know the web game in question to see the changes, but it is a possibility.
Ojala continue to rise, would be more logical.
wow, amazing!
the next time you go / are going to think better to change something about the architecture of internal links
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Take scare, right? The problem is not knowing the real cause of this effect so bad for the web. Although what I really find remarkable is that a site that has so many views really depends on the views that brings the mighty Google. If a good position to visit the site say it would be normal.
[...] Do not touch the code jodio! | Alejandro suarez [...]
How are you going to brand loyalty or even if you use this post to promote it?
It is possible that I am making no mistake .... But first, even if not return to their data before ... and I know today ....
And then Luis is a little bit because I think that TB is not important but promoting the idea is to have the case ....
Hum I do not know if it would be good publicity
Fully agree with Luis, certainly not the promotions well beyond Google.
I ask because you think that crazy reasoning is better hidden.
@ Roger, was to keep a bit out of focus in this issue
which is half bad.
The website is muchosjuegos.net
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Hello Alejandro,
Uffffff sweat! No wonder watching the chart .. jeje
I too have spent some time lower position, all by touching the internal structure of any site that had a fully graphical constant for many months. (Without changing the URL's ehh)
As a comment on the URLs have not changed, but by making the integration of the former CMS Wordpress if that has changed the source code (it does not validate W3C over 100 errors per page)
And what I believe he has dropped into position is that you got a new H2 tag on each page with text NEWS to all of the pages.
As a long-sought word (Top 5), Google has been able to implement a rule that these are rare and you have to stop baneado all pages that have GAD. H1 tag does not separate you use any of the pages, one of the basic rules of SEO is to use these tags to mark what you want to highlight a page.
And you are absolutely right, Yahoo and MSN do not exist, at least for the Hispanic market and Spain ... and Spain nor story.
I hope you find helpful. Greetings!
stopping rules ...>> penalty
I am pleased that the technical names.
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Alexander, if I understood the problem was in the htaccess file and not in the design of the website.
I can confirm?
The truth is that the problem was undetectable because apparently everything works perfect.
As Alexander said, I was not at all clear that they were in a few Rewrites. Htaccess which has caused all these problems (... and yet I still fly behind the ear ...).
We must be very careful because many times even being very careful, put the shrimp in this way .. and a lot of web traffic, minimal changes can be ruined and you can break your head for several days to find the probable cause.
We really do not know more than I was in htacess (James explains it here) which calls passed through WordPress, and although at first glance does not seem to mean anything that Google should not think so.
Ideally, a pretest with a smaller portal, intended to implement these changes.
Many webmasters in question without changing SEO Forums website will fall into Google, and the answer is always the same:
The changes can make you go up or down only one real test will confirm this.
Pity the tyranny of Google, and conditions that these things (we have saved changes to this reason).
Maybe he had changed the Mimetype of pages served?
I think Google does not like anything any of the standard deviation, however small it may seem.
Ami something similar happened to me (small scale) but also for no apparent reason ...
After much thought also modified the. Htacess removing a 303 Redirect and a couple of crap i Google starts indexing the week.
Surely no one was penalized by google for some practice links type of purchase or something you do not like to MR.G?
Greetings,
At my company we have a motto. When the code works, the slightest touch, and click on my name
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I had exactly the same thing happened with a web of educational resources, but unlike that were minor changes after 3 weeks and a half to spend in hell just now jumped to purgatory ... we'll see what happens in the coming days. Saludos desde argentina
[...] Do not touch the code by Alejandro Suarez jodio [...]
I went exactly the same. When you change something and you see the statistics crash jackass will I be thinking? In my case the answer was easy: yes. After all I forgot to reprogram placing the Google Analytics code to the data seized O_O Luckily andalusia put everything back to normal, yes, I have a hole in the statistics feísimo
That means we live in google, and that the more knowledge you have of SEO will be higher than one that does not have, regardless of the quality of the content.
I think something very interesting, because it shows that Google is not almighty and errors, and possibly, these errors can be solved by competition and to avoid situations like the google monopolizantes internet, we live in today.
God ... that fear. Really.
And contrary to what John says, what it shows is that if Google ** ** is almighty. It is not infallible, mistakes, but (almost) all-if it can let the 'balance' in half.
Was clear that the same people who brought you earlier.
I think it has earned at least perform tasks loyalty to people. Well, without further or touch anything, of course.
Definitive Google has us caught in the links.
So I thought a post on this, see if you agree with me.
The same thing happened to me this month diciemnte in my main web trucoteca.com andalusia mount a new cluster of BD had some problem that they were not in the browser, but google indexed pages in all my mistakes
We went from an average of 250,000 visits a day to just 53,000, once fixed the error, in a week or so back to the list above.
Do not touch the CODIGOOOOO
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