Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
Social networks, creating community
As part of the strategy of communication Yes.fm have begun working on social networks.
I firmly believe this new vehicle of communication, which if it works well and consistently able to establish an excellent channel of communication between users and the staff of any company.
In the beginning our presence will focus on Facebook, Tuenti, MySpace, a video channel on YouTube and a user of Twitter. I think to start are the key points, but if anyone thinks that we let ourselves be somewhere in the air, I'd love to know.
The idea with which we work, and I think that is important is that channels are dynamic and offer new options for the user, run competitions, online events, weekly musical premieres, to encourage the community where we make off portal and exclusive promotions for members Channel; I am particularly concerned that not only are promotional vehicles, but they bring added value to the user trying to get better the more people are sitting around in these channels Yes.fm social media.
I understand that in the coming years we will see flourish dozens of agencies and departments within large companies dedicated to creating community and developing value-added content and promotion within this new type of media.
What power does this have? Suffice it to say that the account of the president-elect of USA, Barack Obama would have continued during the American elections more than 1,700,000 friends on facebook, which provides real-time communication within this social network. Of course it is an extreme case, but today an example to follow.
I have much personal interest in developing these initiatives. I am a user of facebook and twitter, but on a personal level. We have never launched an online campaign and for our products in all these new media social media. I hope we can make them grow and give added value. Create them and take them abandoned half is ridiculous, we must be very active in them and it is a work of hormigita , Working on medium and long term.
If you are a user of these nets canals here are newly created, I hope you snagging one of them, and they're starting to upload content.
Channel Video on Youtube Yes.fm
Tags: community, facebook, myspace, social networks, social media, tuenti, twitter, Yes.fm
5 Comments for "Social networks, creating community"
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- Music Spanish 80-90's |
What I read:
- Angel Maria Herrera
- Ariel Arrieta
- Axel Serena
- Kangaroo Rico
- Carlos Blanco
- David Carrero
- The blog Yes.fm
- The Blog of the Pilot
- Emilio Marquez
- Eneko Knorr
- Enrique Burgos
- Error500
- Etc.
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- Isabel Vazquez
- Ismael El-Qudsi
- Jordi flat
- July Alonso
- Loogic
- Mario Dehter
- OJOinternet
- Paul L. Renaud
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- Yago Arbeloa
What we should perhaps read more and do not read much:
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You have a person who carries out functions within yes.fm community manager? I understand that what we explain here is more GOS.
And why do not you metéis in lastfm and Ilike creating a profile?
It is a good way to touch the eggs to competition and to recommend your site to users of radios. Let's say your target goal is there.
Greetings.
Hi, I'm going to ask a question from the most absolute ignorance of the subject.
Sounds comfortable work ...
Is widely known that social networks are a lot of things, but above all they are sponges of time, you can lose if you neglect (or reverse) hours and hours and the network endures all things. For the purposes of entertainment that is very good, but if you do as a company ... Who is responsible for maintaining all those relationships 2.0 active? ¿Pagáis by someone connected to Facebook?
Well, if I say a little CONAE, I hope they will understand my question, which is totally serious. How is organized within a company to have someone devoted to these themes of social networks? How do you control the time spent on social networks? How do you control your spending and the benefits?
Thank you.
@ darkpollo, if there are people dedicated to that alone. The key measure of success is if we create community, and especially if this community is very proactive.
Thank you.