Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
This moves ... or the desire I have?
Well, that, if this is not boot after last summer that seemed to last for 5 or 6 months already, or are they simply the desire that I have. 
With the crisis many noticed a stop in TIME sector in August, all the usual com years, but a minor revival of the sector in September, especially in online advertising. We are going to continue to do everything seemed.
I recall a dinner in late October with a friend, Internet marketing manager at one of the top3 media groups in Spain, told me that between scared and impressed, which in September had been a crash at the height of August and in October had just taken off 15% on that level, something never seen. I also remember some, and at least 3 good friends that story by budget cuts in most cases have been dismissed from their companies in the last 3 months. For some of them I have repositioned in my company, unfortunately, not all three. Is the most humane and tougher in this situation so rarefied.
It is curious, but it's real, and affects everything in the sector have been very arrogant before the arrival of the crisis in the early months with arguments like "ICTs are not playing this time, the industry is much more mature for years, or online advertising will grow well but are plummeting around the world. " Nobody uses these arguments already, and I think the chances are you will change the course of months earlier than the others.
I see in recent weeks many reasons for hope within the industry and I see everything on reactions after the scare, companies that really get to work past the shock. I hope you are not simply a result of the seasonality that makes everything worth in December and will have to finalize the approved budgets over a year ago.
At the macroeconomic level see the oil barrel to $ 47US (eh! That was 3 months 150US $!!), Euribor down from 3.7 for the first time in 3 years, the European Central Bank cut as ever, and warned that will continue to do so, the price of money ... if they are only indicators, but affect our lives in the medium term and suggest that this fall will rebound a few months and everything will improve.
I personally believe that the negative unemployment will continue to fall to rise in 2009 mainly because the measures that have been taking and macroeconomic numbers are slow to move into the real economy and even employment should fall quite why (there are pessimistic scenarios that speak of nearly 4 million unemployed in Spain before the summer). But I am confident that after a particularly harsh January and February, just before the summer is the obvious pick.
I, as stated in the past few weeks I see around me that has been taken in the frenetic pace of agreements, investments, and future plans that were a little frozen. We for our part we have allowed only 1 project in the freezer for an item politically, and I feel sorry because I had a lot of hope and hope in the power taken up in brief, is the project of Madrid.net for which we will not have as many funds as anticipated and will have to rethink a bit. In return will launch 2 subsidiaries that were not planned and that I will announce, the first in January and we already intense 1 months working on it.
I hope this is not a mirage and that this in 6 months to go up rapidly. We are going to get from gasoline and the products we prepare betting that it is. We were the first to take precautions real, and I would be the first to join take-off, as this is a tremendous competitive factor, it is always easier to accelerate when it goes under way, than having to turn the car in that moment.
I hope I do not make mistakes.
Tags: crisis, Internet, Madrid.net, advertising
14 Comments to "This moves ... or the desire I have?"
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Correction: you put that unemployment will continue falling, when I want to say that will increase.
In general, unfortunately, I'm not as optimistic as you on the economy, but even so I keep stepping on the accelerator to harness that goes around the world throwing the handbrake
@ Eneko Knörr, actually, thanks for the correction!
Crisis = opportunity
There are as well Eneko indicates, we must take advantage and go accelerating while the other made the handbrake, as long as the situation allows it clear to us ...
When the famous "crack" there were people who were literally thrown out the window to commit suicide, while others Banaban in champagne.
I look around me at people very cautious when it comes to spending money, not going to be that it is bread for today and hunger for tomorrow, it will streamline costs.
While it is also true that over the last people left the bridge, ski-filled stations, supermarkets and department stores filled (though not if you consume ... that there are people who come to watch). Others prefer to stay at home.
Young people from around me has changed clubs for the pubs, because they can continue going out partying, do botellón and now the money is the entry (the result is that many clubs are throwing the closure, and other cualgan a thread).
As for your view that "things are moving" ... because if you need to know Christmas is a mirage, since these dates are always tends to buy more than usual ... we still lack the famous "slope of January", and that of February that still tends to be worse.
What is clear is that if people do not recover the confidence and begins to move the thing ... we will not ever here. The problem is that the unemployment figure does not help much, because if people do not work, does not have money to spend.
Alejandro good,
I just wanted to congratulate you for the post and optimism. It is a rare thing today and I think that more is achieved with each post so negative with 100 post.
A greeting and I am glad that things are going well you little by little
Alberto
@ Albero, Thank you, is a real optimism, I think q ue is the light at the bottom of the tunnel for months saw no
You are an ace Alejandro, your optimism is contagioso.No know what the future but we are sure that, working, working and working our anger better.
@ Softaltec, the disc is in Madrid, will be tb because Gallardón has almost all cerraó
@ Oscar Calvo, thanks Oscar ... I do not want to pass and then alguiens and carries a distaste for truth ... I think the horizon is better than 3 months ago ... although there are many thorns to cross even to get there, but at least it is already !
We hope, hope. These two months will be better, is the campaign for Christmas, the period over which I fear is the beginning of 2009 ... in any case, I am glad to read this post
@ Antonio Ortiz, I think that tb in January and February are going to be friiísimos .... but you already had more than assumed.
What I believe is that tb March, April will start to rebound.
The purchase orders that I have seen are extremely cautious the first months of the year ... but the approved budgets for 2009 will have to spend as
Have we been too proud or very proud WE ARE? You can read blogs constantly affirming that the investment publitaria Internet is growing ... but all enter less. Perhaps the problem is that diners are growing much faster than the cake ...
The truth that you are optimistic because a few people I've heard that the rebound may arrive before the summer of 2009. Hopefully you have reason ...
@ Luis, 100% agree. We are very proud and no doubt, while the rain falls on anyone opening a press release, some are more closed and the sector Self .... On the internet that's not happening, it was still open portals, websites and blogs as a beast who claim their piece pie and growth rarely takes these additions.
[...] Future of networks including blogs and websites in general goes through a self (as in all sectors). Mergers (looking more strength and return), locks (for more focus on business [...]
Hi Alexander,
(The other day I was actually Albero and Alberto)
Someone else thinks it is returning to normal
http://spanish.martinvarsavsky.net/general/% C2% A1los-vcs-resurfacing-of-its-cenizas.html
A greeting
Alberto