Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
Summary of the 1st Forum for Start Ups
At this time returning to Madrid in the AVE and take the time of the dreadful meal that today serves to vary D to write a brief summary of the forum i Start Ups of First Tuesday, which was held last night in which I was a member of jury.
This was a pilot, from First Tuesday organized by Carlos Blanco and Amaia Helguera, and as such should be understood, as an experiment to see if there is room for initiatives of this type using the platform of First Tuesday in Madrid and Barcelona
7 entrepreneurs were able to listen to "sell" their projects informally during 6 minutes and respond to questions from Business Angels, Venture Capital and Family Offices.
Finally, the jury voted with their 1.2 and 3 points 3 draft choice and the result was:
1. Unlocked Voice
2. Wedtool.com
3. Sponsor an Artist
I would love to talk aloud, some thoughts that haunt my head on the experiment and on the entrepreneurs and what they presented. These are personal views, and entrepreneurs such sobnre the jury is not unanimous, everyone is a world.
About Entrepreneurs:
- I hope not to break any off the record admit that if the 3 winners and was just voted in my last position with 1 point votes to Sponsor an Artist, which I think is an original idea, viable, that is underway and that if adapts its model to the way digital distribution of music (eye!, which were not covered very) can succeed.
- My votes were for Pomelo.tv andalusia not vote, but almost nobody else I understand. It is a shared model of diffusion-based p2p streaming retransmitted allowing all types of online events. They want 5 million Euros (which is science fiction tb -1 and 2 are science fiction today, and these numbers aloud in the public rub provocation), invested in a technological model today without agreement and without customers. I said, coif, I understand that no one will vote. And because if I did? For one simple reason, that technology, because if they come to apply in other ways and are removed from the head pretending to be a channel of distribution chains and international film producers and base it on advertising, I applied and profitable. I can go to like the idea, with another approach more realistic and less "global conquest of the world" 
- The other project that was voted Idea Worth in this case at some point surealismo, because I believe the more enterprising than the idea and the project. I believe that more should outline the business model and put the focus on a REAL in monetization, but she believed me, I liked it and as I said before, I know the entrepreneur and creérmelo is critical, much more than the IDEA. I saw on that line Lluís Faus and Carlos Blanco, agree on the same impression. Furthermore she insisted that he wanted too much in public for fear that you replicate the idea. Paradox indeed if it is a platform that aims to disseminate ideas, and although cost meterselo in the head, is the key equipment and implementation, the ideas are free and replicable. If you can not compete against your own idea into other hands, your project does not work.
- I collided several things. Except Bubok, which I believe was "out of competition", the remaining projects were at a very early stage, and this is perfect, but everybody talked about international expansion? . There are good submissions get lost in those big words. Not hardly running, you're not on the market, your model has not yet successfully validated, these and start begging for money to expand internationally and talk and conquer the universe.? It was something common in all projects. I do not like you credibility. AH! And a web translating into English or French is not expand internationally.
In fact, I can remember in 10 years more than 20 or 30 Spanish companies in the Internet that have been expanded outside of Spain in a real and successful. If your talking about me 0 days to conquer the world, believe me, squeak.
- All the entrepreneurs talked about money. "Gasoline" is surely needed, but I squeaking otherwise defined or if anyone wants to talk money for a Business Angel or Venture Capital, and are things that have nothing to do. For me, as an entrepreneur, very important to define what kind of money you want, and talk of synergies. Present a major sector of business angels, I expected some allusion to "more than money." There are people who mainly provides money and other people who can offer you the same, more or less but with other added values. No one talked about these added values only money, and my experience I can assure that these added values, synergies with companies have some level of networking with partners is more important than the check you receive, and can open many doors to your project. That is not disparaging to the venture capital, is simply that I believe are different stages and levels, to set up your company and developer needs more help than just money.
- Times: I think that selling your company, project or idea in 6 minutes is too little. , Vicente Arias , etc… es una oportunidad única, quizás jamás te reciban personalmente, debes “morir matando” y vender hasta el último suspiro tu proyecto. No puedes usar 3 minutos y se acabó. Then you finish in 3 or 4 I find it incredible that people have in front of the stature of Martin Caviedes Luis Alejandro Santana, Axel Serena, Lluis Faus, Eneko Knörr, Vicente Arias, etc ... is a unique opportunity, perhaps you will never receive personally must "die to kill and sell until the last breath your project. You can not use and is over 3 minutes. If you are not passionate about yourself to sell your idea in public, do not you sign up to do!.
About the format:
At dinner later, as Carlos says today, discussed the ideal format if that format is used to evaluate a project.
I think that is something for which I was more useful to see, without a power point Fillers entrepreneur even live defend the questions and explain your project to heart discovered. For me to determine whether there is "timber entrepreneur" and that I have always argued that it is essential before sitting down to do a project, if you do not believe in the team and the entrepreneur does not make sense.
Of course it will not FT investments, which will print it and contacts and I can assure you that after several meetings in which business may be able to leave. I found a different forum and useful, more informal and less encorsetado, compatible with today, but perhaps more like what Business Angels as representatives of venture capital.
Tags: Alejandro Santana, sponsoring an artist, serena axel, Carlos Blanco, Entrepreneurs, Eneko Knorr, Lluis Faus, Luis Martin Caviedes, pomelo.tv, start ups, Vicente Arias idea worth
16 Comments on "Summary of the 1st Forum for Start Ups"
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Thanks for the summary, especially for those who wanted to go and we could not.
I think the focus of this forum I was not understood. At least most people I spoke with was surprised that the type of projects that went well ... many of us felt that this was a forum for projects actually at a very early stage.
The blame for this I would say that is the definition of requirements, especially the "new company or to be created (in Spain)" ... I think a requirement very "soft" taking into account the degree of consolidation projects were finalists.
In terms of international expansion rioja blame it one of the aspects that are valued, namely the first: "Project Global". Maybe I'm wrong, but the impression I have of this.
Indeed, only a small point of a slip that you had on TV Pomelo is based on p2p streaming, no ps2
Hello Alejandro,
ask you a different view:
Do you think that these projects (not just the finalists) can develop without foreign investment?
ie could develop as other businesses that are created, taking income, consolidating and growing?
I understand that sometimes it is easier and quicker to do mainly with the money right now but what will happen with these projects if no one invests? die in the drawer or think entrepreneurs can and will be submitted to arrive by BP to develop their own?
@ Christian Korwan,
I have no doubt that some could be addressed without external funding, staff and ask for 200.000Eur marketing is nice. I do not see some of them needed investment ... is true.
I think even some of them are even self-focused ... and others do not have other prospects. In all there (there were 7 finalists, but at least as many originally submitted)
@ Jordi Bufí, thanks for the correction Jordi
I know to be much more smooth for the next time the issue of clearly defining who can be presented and the requirements delineated much want to avoid having these differences.
I sense that perhaps out of here 2 types of events from start up, with target location, and investors different jury. Perhaps a more formal start-up ready for Venture Capital and Family Office, and another way for Business Angels
the truth that I wish all these entrepreneurs the strength to move forward with their projects and dreams and not give up just because they're not reaching desired € uros ... interesting things can be done without much investment of money without investment work and effort ...
Greetings
[...] I could not attend can say little more about this, but if you recommend reading the thoughts of Alejandro Suarez, Carlos and Toni Mascaró [...]
Precisely the lack of definition of the event did not submit me.
I have a project in progress and until it is completed and released to the public does not want to look for investors, so as the foundation of the event I stayed outside.
I am clear that such an event draws many tips, ideas, contacts and experience. See if you really are promoting this kind of events for the near future, many will appreciate.
Un saludo.
Alejandro, one of your criticism is that only projects that have started are already planning on expanding internationally. However some of the most successful projects were launched recently at an international level from the beginning, starting with the English version instead of targeting the Spanish market. I think right now in Panoramio, for example. Maybe not the most, but some very prominent.
Maybe it has more potential projects with international country?. Is the market too small for many projects?. Can you compare the level of our domestic market than British, German or French?.
For example, for an ASP application to a particular market (ie us) can have 2 options:
A. - orient yourself to the domestic market, putting business on the street and attend trade fairs, and of course collect from the beginning. If the service offers real added value is possible that works. But is this the potential advantage of the Internet?. In my view this is to sell off a project online.
B. - freemium launch mode, seeking to capture on free base, with the expectation of achieving a 2% of paying customers.
In this case you focused on the viral Internet project for expansion, but is that enough for a 2% market so low nationally?. I believe that in many cases no. We had some good examples of projects that do not seem to take off in a market as small as ours.
I think for example Endeve:
http://loogic.com/hacer-facturas-con-endeve-ahora-es-gratis/
In this case you only worth trying the international launch, or at least try to expand the target market to the fullest. While it is true that it may be difficult to get the buzz without which the project could not take off.
And on the subject of business angels or VC ... do not think we need much money to throw, but we think it would be interesting to partner with one foot in the niche to which we turn, someone with credibility, contacts and ability to make our project. In fact we are about to launch a Spinoff of our project basis, to another market and in this case we wanted a partner that already operating in that market.
[...] Concept that is already fairly widespread on the Internet. Like Alejandro Suarez says in the commentary on the forum on his blog which I recommend reading, I am also very impressed with his cause promoter, Aurora [...]
Very good thoughts. The more we manage to maintain common sense / inject into this world of projects and investments, the better.
Advantage of the bubbles are just a few, and the subsequent hangover punishes all entrepreneurs seeking funding.
Alejandro,
I liked your review of the experience and the transparency with which to expose your own selection and assessment of each entrepreneur.
I agree that seems a more interesting format for BA than for VC could be a good idea to create specific formats for the second edition in a hypothetical second
un saludo!
Back to the topic of starting a project and the international from the start. Chris Anderson just touches the subject in his blog: The miraculous power of scale.
http://www.longtail.com/the_long_tail/2008/11/the-miraculous.html
Wikipedia works despite its low percentage of contributors (0.01%) over the total number of users thanks to the enormity of their target audience.
Freemium model also requires economies of scale similar. Economies of scale that might be impossible to level.
I may have a different perception, but for my overall project, an international internationalization is not a national company ... at least that is the concept that I have had so far ...
since it is not the same want to launch a company dedicated to a product that requires a specific market such as the billing software or a service that requires specific legislation of a country such as an online advice, a service that works the same everywhere and sun requires linguistic-minded ...
therefore I think we should differentiate between international and global projects that are internationalized local business ...
Greetings
Christian Korwan
CEO & FactoriaCreativa.es EspañaPrint.es
Long as they do not read a post with which to agree 100%.
And I say from my ignorance of the event I could not go.
Without a significant and separately assess each company (which many know), I think the depth that you do Alejandro should help everyone to learn. I've been to several forums lately and I have carried the same impression you Alejandro.
Congratulations
Alex Nunez
It is true that different internationalize a domestic company to launch a global company.
It is obvious that unless the issue of cultural adaptation and perhaps legal issues and billing are projects that have a good chance of launching the international from the start.
If we talk about software as a service it may have potential for the global launch. But on the other hand, an entrepreneur needs to generate a minimum initial buzz and that globally, I am afraid it may make 4 cats.
On the other hand there are projects that are geared to local needs and internationalized nearly the same effort as the costs mount for the original territory.
For example, e-commerce (one of the great forgotten in the revolution seems ;-) 2.0) has its difficulties. Indeed many stores because of logistics, legislation and tariffs do not sell abroad. Amazon.com sells books worldwide, but is otherwise very limited.
One of the best ways to learn, is based on mistakes. In this sense, this post (like the previous one you wrote in the blog) can greatly help those who are seeking financing, it can avoid committing the common error.
I see an excellent idea, which was carried out at the time of presenting the project, because (as you indicate) is well known as the entrepreneur, and not through a powerpoint or pdf nickel plated.