Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
The reasons why I will not invest in your project
I guess it will be the crisis, although I think that is not only that, but these past weeks I have had my hands on over 30 different business plan. Too. Some good, but even many surrealists.
It seems shocking that there is such a search of money, which I think is tremendous real conclude that many of these projects do not really need money. I really said that much of a project having begun to walk and not just a BP on paper. It is important to see the ability, even without money, begin to shape a project and not just focus efforts on securing the enterprise funds and purpose.
I wanted to write this post in order to discuss the main problems that I do not reject or assess an investment possibility. Some are very obvious, but too frequent.
The other day having lunch with one of the best known business angels in Madrid, and we mentioned how surprised we were coming to our power projects, which, without being developed, without having more than a business plan on paper, without even having demonstrated capability of entrepreneurs, and ask for entry, without showing any figures xxx.xxx Euro up, many of them for "international expansion" (of a company and sometimes even there).
No I want to invest in a startup to expand internationally when the reality is not so. Only 3% of the Spanish projects actually succeed in leaving the country, before even thinking about leaving Spain you have to think if you are able to mount in Spain!
On paper, a project that you are not able to mount in your country is hard for you just ask in the first phase money already planning to expand.
Other things I have taken back these days on several projects.
- Similarity: For example I have had projects on the table 7 geolocation summer. Too difficult to choose winners.
- Exaggeration figures inflated. Working in online advertising since 1998 and working with all agencies. If your forecast for the early years from scratch, is three times my annual sales with millions of users: something goes wrong.
- Projects that do not value competition: There are dozens of projects that do not provide a competitive sector. Only players present and appreciate the fact there is no one searching for new players to appear.
- Single Unit Publicity: In the same food the other day we mentioned that advertising can not afford everything. If you can pay for content, but it can not mount a huge structure on the basis of projections of the advertising market that are not real, or that even so, its just not valued in the number of new publications that are to share such growth. In some cases 18% vs market growth of 50-60% annual growth media.
- Self: Startups that are self-camouflaged under a "xxx.xxx get up, I get a monthly salary of 5,000 euros and poor income and earn that money." Forget it, there are fewer and fewer business angels who put their money on approaches that will only benefit you, to invest in someone, and that is not romantic, we want to make money or at least medium-term overall value.
- I need: When asked where are you going to spend it, not give you real answers. Want to 100,000 euros, or 50 and not know it spends to generate value. Spend on rent and get a salary is not enough. If needed for marketing, need and want a media plan, not a batch of 100,000 euros for that, I believe that you know and appreciate how and where to spend.
- Little attention to the promotion: Project staff, with a cargo of 60% and only 7-10% in advertising and marketing. It is not real.
- Professional power point and pdf: Excellent presentations and business plans, unreal, without any possibility, but they would make any arrangement with Business Plan complete, but well defined and developed based on false premises. People living to the Business Plan, and make it fabulous, but do not seem to be equally able to develop it even seems to be viable.
- Cost Technology: 70% -80% of the Business Plan in recent months do not value the investment and operating cost of technology and surprisingly not updated in 24 months while view more growth is expected: it is not real, it costs money to grow especially in technology.
- The Megaidea: There are entrepreneurs with innovative ideas to consider worldwide. Forget 99% of cases. Your idea is not unique, not revolutionize the world and will not change. Often it is not the idea, which is worth money and trust is the team, the ability to develop. The idea, possibly this invention.
- Clones: I must have seen 6-7 or ideas based Twitter clones. Yet none has told me that business model to follow, or they can compete and beat the original, I have not even seen yet, as is or as it will monetize the Twitter. For fashion ideas.
Tags: Business Angel, Business Plan, Entrepreneurship, strategy, investment, projects
79 Comments for "The reasons why I will not invest in your project
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[...] Morning I read an interesting article by an investor who falls well I do not know him personally but I did not lose even a section of [...]
Hello Alejandro,
A post with a clear analysis. Congratulations!
I have some doubts as to your post:
- When you talk about little attention to the promotion, what percentage would consider correct? Anyway, reading and comparing with some estimates that 10% of mine does not seem terribly unreasonable, from ignorance.
- I have not seen reflected in any property which you consider how important capital are willing to risk entrepreneurs. It may not be an important element too confusing or even under the circumstances, but could you idea of what someone is willing to risk.
Great phrase to: "There are entrepreneurs with innovative ideas to consider worldwide. Forget 99% of cases. Your idea is not unique, not revolutionize the world and will not change. "
Un saludo
Regarding the time to seek funds, we seek funds to operate with models of technology, but leaders of the internet as Jesus Encinar says that the funds are seeking to do things right, and prior development with few resources is not a good idea, therefore there There are ideas for everything.
In any matter of investment, it is assumed that the entrepreneur must put, this means the capital invested and the opportunity cost of capital between the market wage and the entrepreneur, a greater difference (or less pay for the entrepreneur) more risk to the entrepreneur and investor confidence, or to win all or lose all, which is precisely the right balance.
Alejandro good entry after I read it is clearer than what I need for my project startup to successful rounds of investment, which is nothing else: a good way of powerpoint.
It is true that when we take our idea that we think is best, which is second to none (or do not know them) and that advertising is the panacea to rid us of all economic ills, we know, in many cases, the difference between capital and seed capital and, above all, we think a good product that will inevitably be a success without the need to invest in promotion and marketing, when in fact this is one of the most difficult part. 
PD-I would send one of these templates powerpoint so cool to see if I learn anything?
@ john, know that Jesus said, but if you say that the only way to know if the person you are able to develop a project, seeing it in action or haberte capacity seen in the past in another project
The paper is just paper.
@ hector, Hector believe there are real companies that specialize in a pdf or power point Venda.
Desplieguie try to abstract from the media, the valuable info and profiles can be anywhere. The rest is emboltorio.
@ Javier Murillo, frankly 10% of marketing and promotional vs 60% of people are ridiculous in my view. A startup must overturn much to capture in the commercial market, 30-45% of the resources does not seem unreasonable.
For me it is important that the entrepreneur has used its resources effectively. in order to be allowed, but that does not ask for money for all, "cost" anything to him, the financial risk should be shared, while the larger investor and entrepreneur mixed economic risk and time / resources.
I believe investors need to see if that strip of the car and that the minima do not go out as you play more than a salary (you'll find at any other time) it
Alejandro,
There is a famous post where Jesus says he believes an error betas without resources to develop
http://www.jesusencinar.com/2007/04/cmo_empezar_una.html
even so, we we were never able to find funds with nothing so I opted to have things done for the initial funding and public contracts and try to reference the second
@ john, I did not know the post. Do not share.
I am unable to:
- Investing without knowing the entrepreneur and have some feedback on their abilities. I need to believe in it.
- Investing in areas far from my field of action (does not add value, if only looking for money worthless, I am not the right)
- Invest without seeing an idea or development, just a pdf. I need to see this beautiful idea that can be done and you can do it, and you've already tried without the means to try arming not just trying to find money
Well, I as an entrepreneur, I chose to take something (although we are rather pure Internet technology), and if investors would be consistent with this, therefore your opinion. I put the blog as an example because Jesus has done very well, is related to the internet in Spain with their projects and started as he says.
Great post, yes sir. For those who started very revealing.
Entrepreneurs often believe (believe) that our idea is when the milk powder, one of two or more that is invented, or is so incredible that nobody will believe.
Moreover, the text also gather that the idea has some value, which is not always taken into account. Although the team is more important for entrepreneurs. Much more important.
Based on this, you do a query if you have 7 similar ideas on the table, why not bet on the team that will generate more confidence? With the importance of the team, if one group stands out, "it does not matter" that has 6 more trying the same thing.
I personally think that investors will be for all tastes and colors, each make its rules and ways of doing things;
Now, by putting in place an investor, I am 100% in terms of Alejandro ... I personally find I have never raised foreign investment, even for banks, I have funded a project with the benefit of a strengthened and developed ...
even now come to "invest" in other media and products for entrepreneurial firms (because no money ever could ;-)) but it still remains only means and products I've ever done or ever would do so without knowing the other person, without being convinced that is capable of conducting his business and without which there is obviously a first step beyond the powerpoint or pdf ...
and that the figures do not pass mias X. XXX € uros or an X-mas, but are always very grateful for the part that later became friends, not just partners ...
@ alberto, it is true but the problem is that sometimes there is a market for X project and is good competition, but X + X if you can see that they are too focused, too much competition and only, although a few do it well will survive, too risk especially in projects or very weak initial
@ Christian Korwan If each imposes its rule, but I think you know, I think the art itself ....
The box should select the owner, and the beauty is that the entrepreneur chooses the investor.
I invest and undertake a dual role. Tb is true that when I undertake my own investor, but I am strongly tempted more projects I get a feedback of "for your career, you do so at your experience or the X factor that is relevant to the case, I would like were you in this project the investor. " On my profile, not only bring money and those are the projects that captivate me; assets (I have 35 years fuck
I later Jubilee!)
I prefer to spend less, but in projects where the end is the least of my economic contribution (and sometimes there is strong), but my profile is to help the ship reaches its course, if I'm not trained or Entrepreneurship is not only looking for money for my project.
What I mean is the end that there are 2 groups that rotate BP investor investor to see who makes the money, and BP are for you, embedding, you have in mind and not just for your money. In such cases, your money is less and your contribution is greater than other levels, that if the master, give yourself a safety face your own investment
Permitís if I wanted, without being heavy, especially given my view of many years trying to get my projects below:
Many entrepreneurs find it salivate when they read these blogs where they talk about business angels, investors, seed capital, start-ups etc.etc.
Come to think that this should not be so difficult to get that money from some investors, especially after reading everything you write about it.
I was one of those who dreamed of getting someone to believe in my investment. My ideas always seem good, but many times the distance from my adoptive land, Tenerife, I get to the complicated reality in these projects ... idee 95-96 with my first attempts at creating the Internet "Automobile Computer Bag" for BIA Friends of Tenerife, not rennet, Internet in Tenerife was some "other world" began to emerge shortly after the major classifieds portals.
My wife and I created the first business center in Tenerife, with 7 offices and all services ... we had to close for 17 months due to lack of interest from customers ... 6 months to open a Mega-Business Center in La Laguna / Tenerife ... is still there with good customer ...
Summary: we lack the financial background, we spend on each project we had saved, were good ideas, the approach also, as indeed everything that we had undertaken became reality in the hands of others
What I would have been sufficient at that time was not money, but strategic support, participation in exchange for promotion, advice from someone who knows more than you, and I am not referring specifically to parents, bankers and tax advisers (but also help ).
I always attributed to the remoteness of the peninsula and that no one was fixed on us ... I remember my superelaborado business plan for a business platform and products, taking advantage of the marketplace a strategic situation of the Canary Islands in Spain, Africa and South America ... send rioja Baquía to, I think that in 98 ... but it seemed a good idea to waste ...
1 years before were not as many marketplaces started to appear, but they all had what we did not have -> media, not just money but resources and support.
Hence, Alejandro, I am with you and your perception of the investment, I think in this way can help many more entrepreneurs ... many are much more help management support in the development, financial planning etc. that giving a truncheon € uros ... so many of them are not the end but that "other" project ...
personally I have failed many times, I ruined 6 years ago keeping a hand in front and behind, lost house, car and everything, why does not matter because no remedy.
But thank god I have always had the moral support of friends who reminded me that I had something that did not have the whole world: gain
want to go ahead and pursue my dream ...
Now after 5 years working and developing my current company, creating new projects in parallel, I am getting what I was missing before: SUPPORT
the money is generated by me with my core business, but I got to look back to people who previously did not have: my business manager, my director of expansion and my financial advisor ... one of them left their jobs with permanent contracts come to me, combines two other jobs to be with me and the other has their own business but I spent no time ...
I appreciate this more than me if I had been given € 100,000, as without these people could not move the way we do ... and € 100,000 investment mortgage my independence, my freedom of choice, flexibility and agility of my reaction, so I sold within 5 years to the highest bidder ...
may clash with your opinion here Alejandro, but it is another point of view of seeing things
Please forgive this brick ...
Christian
(I have only 37 years ago)
@ Christian Korwan at all strikes me, in fact, is quite close to me .-
Moreover, I would say that for the time to read, is a rich history!
watching my wife (my biggest and best advice and criticism) some time ago he told me why I do my own blog, especially with the experiences of the past 10 years ... maybe this story can be a good start
As I am glad to read what you post, that I realize that I am committing all these errors but also looking for a Business Angel to give me money. So thank you, I realize that we have lost many entrepreneurs.
AlejandroPérez
[...] I find something cool, but should give some twist, and Alejandro Suarez commented that as the physical CD is endangered. Special I saw the draft Pomelo [...]
Very good thread, both the post and comments.
@ Christian, one of your phrases is invaluable "But thank God I have always had the moral support of friends who reminded me that I had something that did not have the whole world: Ganas"
@ aitor, I think one of the key elements for any enterprise is its attitude, not just the illusion of time and push the start ... the important thing is to endure ...
I read a phrase once, I do not remember who said it was, but I hit a lot and I did mine:
the important thing is not always do things perfect the first time, but if the second best ...
So while desire and motivation are always there to take a step forward, back or running to catch
[...] The reasons why I will not invest in your project [...]
[...] The reasons why I will not invest in your project [...]
great post, in line with the past, which are being overcome by the day.
Besides inspiring me to write from the perspective of the entrepreneur, a post that could be called 'The reasons do not want your money'
@ jaime, thank you very much James
I think a great post, very compatible with one that I write now "Money vs Din ro €" which are 2 very different things
I think really that every entrepreneur must have in their early stages of your project, choose an investor to bring you more money in that it creates.
There are investors, funds and family offices, with much, much money, but quje "only" have that money
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I believe the idea is worth nothing if you do not have money to run and a good team but it seems excessive to say that there is no new idea, because if any. There is an appearance that everything is invented, but there is always something to invent, improve or enhance ...
Most people are very simple and this means that their ideas are too simple but that does not mean that everyone is simple and has not produced more ideas.
I believe that the level of the ideas of the people who creates projects in Spain must be low enough to bring you that impression ...
[...] 63: The reasons why I do not want your money After reading that a more lucid post written by entrepreneur and investor in ICT projects Alejandro Suárez with the title 'The [...]
Alexander, very interesting post, but you missed one more thing. You do not have money to invest. Venture capital in Spain does not exist because it has neither capital nor risk. They like to invest or not invest bull past because it aims to gain in a short time. And build a business that is not four or five years and more as the market.
Un saludo
Gilberto
Alejandro Suárez [...] with the reasons not to invest in your project. " [...]
[...] The reasons why I will not invest in your project (by Alejandro Suárez) [...]
Alejandro true.
Always remember a phrase that my mother told me when I left my home country, Venezuela, in search of the "golden dream." It was, however criollismo that identifies the "pa where your going? if this all up? "and had a lot of reason.
I answered: "OK, everything is invented, but maybe I apply or implement something that is invented in a place where none exists, or perhaps do better than that which already exists"
Obviously just to launch a project to think first you have to keep your feet well placed on the land. LLevo desde hace meses buscando un hueco, un resquicio por donde empezar a pensar en un proyecto serio y con fundamento y siempre que lo intento me encuentro con alguna de las características que has dado como causa para no apoyar un determinado proyecto.
Creo que si siempre estas pensando en ello al menos vas rellenando esos espacios vacíos, esos lugares donde al principio no iba a funcionar y que poco a poco, si se dan las circunstancias, terminan respondiendose, sino, sencillamente el proyecto jamás se materializa.
Hay que ser mas sensato.
Un saludo y gracias por tu articulo.
Fernando Blanco
[...] al que sigo y cuyo blog recomiendo, Jaime Estévez, comentaba en un post de este blog, Por qué no voy a invertir en tu proyecto, una cosa muy interesante y que espero que ha desarrollado en el suyo, “Las razones por las [...]
@Fernando Blanco, estoy 100% de acuerdo. La misma idea la clave es la ejecución el equipo y el talento
@Gilberto Salas, yo creo que el capital riesgo si tiene dinero, pero sólo para cosas muy seguras ya partir de cierto nivel.
En tecnología, si no hay tangibles, aun cuesta
personalmente creo que en hoy en dia muchas veces es mejor “copiar” una idea existente e intentar mejorarla que partir desde 0; primero porque al ya existir puedes evaluar su proyección y acpetación y segundo es mas rápido generar ingresos que partiendo de 0…
Yo a lo largo de la semana tengo muchas ideas, nuevas nuevas nuevas creo que pocas, y si creo tenerla, es muy complicada de desarrollar, requiere un gran esfuerzo económico que no sabes nunca si es recompensado…
pero si la idea parte de algo existente, (como la mayoria de mis empresas y proyectos), pero aplicando mi punto de vista y experiencia, puedo ejecutarlo en muy poco tiempo (semanas) e intentar vivir de ello, ya que la financiacion necesaria la consigo de mis negocios que ya estan en marcha…
a quien puede recomendarselo y quiera escucharme siempre le digo que no pierda demasiado tiempo con sueños innovadores y que requieren inversión externa al menos que le sobre el dinero para vivir y la paciencia… aplica tus conocimientos en adaptar, mejorar, cambiar una idea que ya existente y verás como puedes avanzar sin demasiado problema. Ya nos llegará la oportunidad a cada uno de triunfar como el propio Alejandro Suarez Sanchez-Ocaña ;-))
[...] Razones por las que no invertiré en tu proyecto » Razones por las que no invertiré en tu proyecto [...]
Espero que tus criterios a la hora de invertir en un proyecto sean mucho más amplios que los expuestos … de lo contrario habrían invertido en miles de proyectos.
La verdad Alejandro es que en Nuevas Tecnologías no comprendo por qué se pide dinero, lo cual creo que no se necesita. Montar un tinglado para pagar sueldos, con algo que no cuesta un duro y se puede ir haciendo poco a poco pues,no sé.
Ahora bien, en tecnología tangible como pantallas de video, chips, tecnología propia española, ¿por qué no se invierte? A mi juicio es porque hay que invertir mucho y no se tiene conciencia de ello como en USA, ni dinero claro.
Por eso, lo que queda es invertir el CR en primera línea de playa, que todavía queda terreno y sigue subiendo.
Un saludo
Gilberto
Has expuesto las teorias de porque no das dinero, pero tambien partes de una premisa falsa, crees conocer las empresas que fugazmente se dibujan en los informes y proyectos, no hay papel que de una imagen fiel de la empresa. Estas demasiado alejado de la realidad del día a día, te apoyas en ratios y estadisticas que a lo sumo que dicen es que la contabilidad fiscal es una asco o que no sabes hacer una balance. Es incongruente que el que tiene que medir una empresa para darle un credito no tenga ni idea de la realidad
Un saludo
@juan alvarez, No estoy de acuerdo. No expongo las teorias de porque no he invertido en algunos; expongo las practicas.,
Yo no soy un financiero, sino un emprendedor.
Si me gusta la idea, el emprendedor tras conocerle y veo sinergías y posibilidades; invierto.
Demasiado alejado de la realidad??? Te debes confundir ocn otra persona, mi día a día es esto.- Llevo desde hace 12 años el día a día de mis propias empresas de internet; invierto si , pero sobre todo soy emprendedor
Yo ni me creo ni me fio de graficos, balances y proyecciones de futuro que muchas veces no son más que un ejercicio de “lo que no sabemos y lo que se cree que se debe decir”
un saludo,.
Excelente post. Estoy de acuerdo mayoritariamente con tu planteamiento sobre porque no invertir, pero acerca de la Megaidea creo que desde el viaje de Colon, hasta el PC pasando por la imprenta, hay ideas novedosas que gracias a que consiguieron financiación ayudaron a cambiar el mundo, y por cierto ¿Que ocurre si realmente la idea no ha sido desarrollada por nadie previamente? Debo entender que se debe abandonar ya que por ser unica y no una copia modificada no conseguira apoyos para desarrollarse.
Saludos
[...] magnífico post de Alejandro Suárez en el que contaba “Las razones por las que no voy a invertir en tu proyecto” sirvió entre otras cosas para que Jaime Estevez se animara a realizar otro desde el punto [...]
nitido, si señor.
Un excelente post, como ya ha comentado la mayoría. Es verdad que hay mucha gente que piensa que emprender es tener una idea y ponerla con tipografía elegante y unos gráficos bonitos.
Pero creo que esto es fruto de la inexperiencia. Por eso, este tipo de comunicaciones claras al respecto de lo que esperan encontrar los inversores es realmente positivas para que la gente que quiera de verdad llevar adelante sus proyectos se pongan a ello de una mejor manera.
[...] Razones por las que no voy a invertir en tu proyecto, por Alejandro Suarez [...]
[...] dinero: Bastante difundida aquella conversación a fines de noviembre entre Alejandro Suárez (Las razones por las que no voy a invertir en tu proyecto) y Jaime Estévez (Las razones por las que no quiero tu dinero). Menciona éste último: “No [...]
[...] difundida aquella conversación a fines de noviembre entre Alejandro Suárez (Las razones por las que no voy a invertir en tu proyecto) y Jaime Estévez (Las razones por las que no quiero tu dinero). Menciona éste [...]
[...] emprendedor, racionalizaba parte de las razones que le llevaban a renunciar al dinero de otros, en un post respuesta al de Alejandro Suárez, inversor. En esencia, creo compartir muchos de los puntos de vista de Jaime (ojo, que no son excluyentes [...]
Con toda esa carga de sentido común y conocimiento del sector hubiera sido conveniente que en el boom-bluff de aquella llamada “nueva economía” te hubieran contactado los inversores que tanto dinero perdieron, símplemente concediéndote un 1% de lo que gastaron y no volvieron a ver; les hubiera resultado mucho más rentable que tirar la pasta en proyectos inverosímiles.
Estoy empezando a pensar que muy pocos pueden llegar a millonarios con internet y que la tarta va a estar muy repartida, tanto como para que muy pocos puedan vivir de la red.
Enhorabuena por el artículo.
Ahora bien, no descartes que puedes equivocarte alguna vez y desechar una idea ganadora, aunque seguro que compensa tu actitud actual.
Me resulta curioso leer el peso específico que le das a aspectos como la promoción, el marketing y no mencionas nada de aspectos financieros sólidos o estrcturales. ¿ No te parece que tenga importancia la distribución del mercado y su fragmentación ?.
Alejandro, perdona, pero no consigo quitarme la idea de la cabeza que lo que comentas no es más que otra forma de promoción y de orientación en esta epoca dificil (de la que tengo la sensación que te está afectando) pero que hay poco detrás.
¿ Capital-riesgo sobre opciones muy seguras ? Dios mio, cómo reinventamos los términos !!. Lo que tu haces lo hace el banco de mi esquina (te lo aseguro) y me da más confianza (incluso ahora).
@Juan Mata:
“no mencionas nada de aspectos financieros sólidos o estrcturales”
En una startup de internet , Juan?
“Lo que tu haces lo hace el banco de mi esquina (te lo aseguro) y me da más confianza (incluso ahora).”
Dudo que tu banco de la esquina pueda aportar las sinergias y conocimiento que mis empresas han acumulado tras más de 10 años en internet (aunque sea sólo de tráfico), si asi es; ánimo y suerte
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