Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
The importance of communicating in startups, thinking of EBE
The ideas, projects and entrepreneurs must realize that something is more important than you think, should learn to communicate.
There are several events for entrepreneurs this week, one in Seville (EBE) and the other in Barcelona (Forum Start Ups). Now writing from the EBE, I am here tempranito, not many people in search of an idea or an exciting project where they invest. The novelty this year is the presentation of video projects.
There are 2 kinds of entrepreneurs, which assembles its project and to pull ahead, and seeking funding and financial support. Watching the presentations on Saturday morning in the EBE presentations by the entrepreneurs, who moderates Emilio Marquez, I have a few thoughts come to mind.
Right now I'm watching a collaborative project on books. The project called SoapBook, may be a novel idea and may even have a good market, but I think they failed communication. Personally I think it is important to learn to communicate and sold, especially if what you want is just that; "sell" you to know, attract funding and / or interest in the sector.
That is, what you can not put a video at 10.00 with raucous music when the whole world is half asleep on a Saturday morning, so you should not do is submit a draft in private beta, unless you invite the assistants, all with your laptop in front to try it with a password, which you can not say is "you have several business projects in the head" is that you do not have any clear, and finally what you can not miss is your 10 minutes.
Finally I do not think that transmit security "to sell a project," in which not even have mounted a society, but what we have is an idea. Personally I think it has a good tan in these events, but we must get more worked.
10 minutes is a little much at once. There are people who manages to communicate in 10 minutes, which communicates well, knows that it sells and transmit, but can also be lengthy and pointless if you can not sell your project, conveying enthusiasm, projection and security. That much we fail in Spanish entrepreneurs.
And believe me, is important.
Ipoki:
I liked most Ipoki, I had talked about this startup time ago a friend and although he had not spent much time, if I liked it. I remember was seeing a similar project that I had watched a Business Plan, and someone with a long view, I see Ipoki recommended. After seeing you, discard invest in startup appreciated that the Business Plan.
I find it a bit to see the business model as a real economic opportunity, but this kid realizes what he's doing, if it becomes too crazy with the costs and needs to return to today I think it is a project with a future. I believe a lot in the geolocation, but we have to find a more useful to put a Mapitico with where you are on your blog. There are a thousand security applications, entertainment and others who will come in which to work.
My only snag: the talk of international expansion in Spain in a project that is not yet positioned. Step by step my friend
The entrepreneur has liked me, and I think this is a critical issue. Le lend more attention to your website and what testearé depth. It Looks Good, if there is a clear business model, and some new applications with more focus on real economy.
Smmart:
It is a tool of analysis, in the url www.analisisdemedios.es? The name of Smmart I find it very complicated, and unrelated to the url. I sounds a little far-fetched.
We focus as a tool for agencies, for bloggers, a diagnostic tool for SEO and SEM. We try, I find it very interesting business model and startup but if we could be customers of this service if it is as effective as it sold. It could be a useful tool for comparison and monitoring of competence.
Widgatget:
This company met some time ago and I found an interesting initiative and with a future. In fact just yesterday I met Isabel Sabadí at the offices of Yes.fm because we are watching our developments of Widgets for the draft Yes.
The idea is to bring widgets to blogs and music, and that users can share their own playlist, as well as see the opportunities to develop desktop alerts in order to put a player on the desktop of users.
Isabel said "we were lucky, and to convince that it can work, we had to develop it." It seems to me very wise, we have to carry things and "teach patita" and for these individuals is quite usual "sell" projects and borrow money to start without having developed and demonstrated that you are able. I think it's a key point, for example by WidGadget succeed in its day its first customer, the City of Barcelona.
I think that Elizabeth is well aware of your industry and your work. What is clear, develop solutions for the future, and have a clear value added, as well as customers who support their applications.
Mobifriends:
Unable to watch the video. A putadilla because it has been hung.
It is a service for friends by mobile phone. Before it was a geolocation service that did not work, so what changed?
Today we have opened Mobifriends the private beta (well done to harness the open and communicate EBE). It's complicated position in sectors such as chat and dating, but it can be a value-added businesses dating positioned.
Tags: media analysis, EBE, Ipoki, mobifriends, smmart, soapbook, start up soapbook, widgatget
8 Comments for "The importance of communicating in startups, thinking of EBE"
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Man, what to make a video to awaken the people is not such a bad idea
I talked the past years in the early hours on Sunday at a table, and we would have been good ...
Conasida apart, it is complicated in these events focused on presenting projects which all have similar characteristics.
Of course it can inspire more confidence which has mounted a society, but I see no evil, which is an opportunity for people who've been working months or something that has progressed, which is seeking aid or investment, and that has not yet mounted the society.
Moreover, because of our experience in Fivelab we have reached more interesting projects without mounted a society, those who have done the other way. Even in some cases were more weary and with more tables in some respects.
And part of the requirements was to help in that regard, cover their shortcomings, advise them to mount, as do so on ..
It depends also on what looks like an investor.
Maybe an option is separated into 2 groups, startups and projects already created without more.
In any case, the important thing is to have events of this type and are given opportunities, something that did not happen a few years ago.
A penalty can not have gone this year.
@ Juan Luis, a penalty that can not be.
Man initial projects as I see them precisely to be submitted in private and in public to be ready, not before ...
I was going to come from the people of Argentina OLX, with a solid draft and very organized and investment millionaire behind .. portray them would have been so cruel
If true that these projects are more in private.
The issue is that many people see these events as something more or less private, and in many cases as a unique opportunity to find an investor or someone who supports him.
I mean, in part bravo for them, and if not thus far at this level, at least they will fogueando.
In this part of the "fault" (and I mean nothing to blame but criticize the organization, which makes quite effort) is also filter, but it is not easy to select projects more or less homogeneous in terms of state
So what happens is as you say, are mixed projects, or nearly ripe with potent pseudoproyectos or mere ideas.
Or like you have to think at some event just to present ideas, where at least there is something (a prototype, a demo ...) and a team assembled even without society.
So you will already know what is going and find.
Hello Alejandro, we'll be happy to try it! if you want a bit more information please contact me! by the way, that I keep everything in Seville on Sunday
@ Antonio, will try to prove it this week. He has very good looking.
Unfortunately, while you left the comment, already on the AVE!
[...] As I saw him and not to not let them play incomplete chronicle the concepts expressed by Alejandro Suarez, who besides being a friend has the dual role of entrepreneur and investor: [...]
Hi Alexander,
I'm Luis de mobifriends. The presentation had to 10:45. At 9:00 we were there to prove our video, to make sure we are seeing good, as we did in High Definition (HD) and we wanted to see what is best. At the end of the typical last-minute problems were broken and the final step is low in quality. For if you see it, so we hung on Vimeo HD. Http://vimeo.com/2154519
Mobifriends is a service to meet people, they can be friends, people to share hobbies, partner, or even an adventure, from Internet and mobile phone. The topic of geolocation, we have an international patent, and we have not learned, not because it does not work, if not because it will draw in a second phase. We're a startup, we have to finish some things, and we decided to do it right, do the launch in two phases.
As you can see in http://www.mobifriends.com, our position is clear, a free service to meet people, through the Internet or mobile phone messages, Mobis (animated messages) and videomessenger, with chats where you can do with those who chatting.
Greetings,
Lluís
Alejandro Suarez [...] [...]