Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
Ketek ¿? ... Keteden!
Those who know me know that sometimes I can have a tremendous bad coffee and be very acid. Today we played because the topic turns to me.
No, I do not want to speak too much of Ketek as a product, the new draft Telefonica Moviles, but for those who want to know the service I recommend you read the post of Loogic about it. Only I will say that I've tested, and it seems to me technically accomplished But a glimpse of the past have all the colors to create it, and that should still have many problems in technology. Apart from that I do want to say that our flagship company, Telefonica, should think someday be the greatest player in Internet company in Spain and the reference is late.
Of course few people will say this, and will be heard thousands of praise, is what has become the first advertiser in the country, which hosts whatever you do "with great affection" and impact (come on, that will hopefully follow through box).
Arriving late, and never wrong, is not new, rather it forever, so if novelty is that it also comes at an unfortunate moment. It is once again evidence of work done badly, and now I might mention the wrong strategy and failed Internet at Telefonica in the past 10 years, talk of Terra Lycos and a thousand small projects ... but that's all we know.
What is said is that Telefonica Moviles discovered in 2009 near the model of Facebook, Tuenti and Second Life and because we are adding the mobile platform. A company like Telefonica should have been at day 0 of Tuenti support, and captains participating the project and they would have received with open arms, but this should have happened 2 years ago.
Gentlemen, District C; taken by me crazy, but I will tell you that the Internet is more than just sell ADSL lines, and it should be something much more relevant to you and represents the future of your company.
Returning to Ketek, has been involved in this project until the bee Maya, and of course have spent mega-bill among others Betybyte (eye, I have good concept of them), Openwave, Nec, Accenture, Tilenus and Telefonica's own R & D , To "create a service aimed at an audience of between 14 and 35 years, supported by the strength, quality, customer management and market knowledge" (juas, juas).
And the marketing should be less cumbersome to launch a competition to see who dinner with Paris Hilton, and spent 200,000 euros or 300,000 in a slapstick way.
What I think is the flipante media campaign that launch, sell the project as "The Community of the Good Roll," and as a creative level of portrayed are so ridiculous; to have produced thousands of images of clown noses-green , Hell, but what corporative was the blue huh? - And grace is that the community's good cheer is to make a little goose with a green nose. ¿Funny? Well, I do not know, so if you think it is launching an online campaign (unconventional finally!), A base of millions of banners and buying massive post sponsored to prescribe the service, and sell "the community of good cheer" while they are preparing a ERE, through which fired 10% of the workforce, some 500 people next month, it sounds the least bit appropriate.
Sure that the press agency forgets to include this post in the press clipping 
PS: Hey! Of good cheer, amiguetes ... and without nose green!
Tags: Accenture, betybyte, Ketek, movistar, Nec, Openwave, second life, mobile phone, Tilenus, tuenti
32 Comments for "Ketek? ... Keteden! "
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[...] ¿Ketek? ... Keteden!. Alejandro Suarez. [...]
Quite agree with your opinion, you may not see things too late and I think that, if this were not enough, within Telefonica there is a huge bureaucracy to capitalize new projects that makes even more delays .
The corporate color of movistar is green as the color of the M logo
Absolutely, we can say higher but not more clear
Do not forget to type Tecnoland success!
Well, they said they were going to focus on internet and it seems that people had contracted out 1 year ago for this.
Indeed the disappointing result, the green noses and dinner from Paris Hilton, just flipante
[...] ¿Ketek? Ketedenwww.alejandrosuarez.es/2008/11/keteke-keteden / disese for a few seconds [...]
Well, I have seen, and I think it is more than acceptable, I think it is unclear where Telefonica go, but it costs them more than a tuenti that will have to deal with a lot of bureaucracy. I think your criticism is a bit too acidic and does not build, to where you think it should be a social network like this?, Maybe you hire: o)
@ The guasassssss, I think because I do not have to build or be constructive, that is the problem of them, I just think
Alejandro, you are right that few people dare to criticize TEF, just in case "drops something, or not to close the doors of the" big customer ". And that happens a lot and with many ...
I know people of Telefonica R & D bright, enthusiastic, with ideas ... But, unfortunately, are within a dinosaur.
Jack Welch, the legendary CEO of General Electric said: GE is a dinosaur, yes, but it is the fastest in the dinosaur world.
The truth of it is ridiculous green noses, and you do not see much sense does it set at edans?.
But I think the promo simply COJONUDA. Buenafuente, Miki Nadal and Berto (the comic fashion) as competing to be the most popular and have dinner with PARIS HILTON! jajaja, is a puntazo and will generate a buzz of milk, and I think you know it widely.
And man .... That support Tuenti from the start .... Do you really think Tuenti is a good application? Product support a large copy of facebook, without innovation, and lying about their traffic to get the big one ... pffff
If they get to the net and the game to function properly, is a hit though with the big already knows how to end ...
I think you have with your exalted post, and I do not see the logic in your reasoning (ERE's removing what you have more reason than a saint). The product seems good, and takes up a model known but bringing new things as the development of the game. Criticize and send to the fire when the product fails, but not before.
A greeting
In Telefonica R & D aware that this product comes out late and wrong but feel free to follow your advice about being involved since its birth in interesting projects.
Either way, it always tends to be the problem of big companies, flexibility and agility starts to decline drastically.
Alejandro good post!
You're right, What I will say, but then goes out, and could not stop making the effort. have to be there. And regarding the media campaign and your thoughts, maybe you are not a target. Surely you do not go, so it is normal to think what you think. That is not for you does not mean it is shit right? Have you asked any university? All are of good cheer with green noses. I have seen before in photos of newspapers covering other news.
And what of Paris Hilton, Berto and Miki therefore look with this pasta q comment, does not give you or to put two ads on TV. Q q So the noise is going to do is going to quit until they get q cheap.
@ Javi The pasta is production, I have no idea of the advertising budget they have, but for a change will be huge. (the bigger the better!).
is that I am not the target, but my views on communication and product is independent of that. I am not a target of Tuenti, and have set a goal for the squad a year ago ... D
pictures of the noses of green that are spontaneous? People like this at the University?
Man, we are serious Javi, I see in your email that you work in an agency of Communication ... communication must understand a bit more than I do
@ Yago Arbeloa, I think the product is not bad at all, in fact, this technically very good, but I feel like you Yago arriving late.
I always try to be serious Alejandro. I like to value the work of fellow profession and so I was surprised and I liked the action, because they see it effective.
Regardless of the figure of Paris (...) that comes, it will be news in all media covering the fixed and free, because it is undeniable q Paris is one of the most popular on the internet. The viral guess that will have won.
And that is pasta (a lot) that you save. You see, I try to target values (with the little info that circulates around), and we agree that is not going unnoticed.
It is clear that Ketek is going to be another failure, as stated in the post, style, terra, tuenti is much tuenti in Spain and the users they have, which starts to give high will be in tuenti, if you do not win the facebook is not going to be those of Ketek.
The logo of the telephone and Ketek are green not blue ... ... ..
In the rest I agree with Javierete. Sure it is being spent, the figure you say, but I guess that the impact will unbridled. I get that we will see in the hilton tooooooodos the media screwed this week.
PS: Berto is god!
@ Javi, I do not know of the action, I have not seen any impact from it. I've seen in FICOD today with more trouble than glory.
True, you may get impact, we'll see, but the key is whether the timming DLE product and the right product (and we'll see tb)
thanks for your point of view, I personally did not have the perception that it was being well received the media campaign being carried out .-
Ketek ... you ... I wanted to say this ... jajajaja xD
I was going to say "Unbelievable!" ... But is that at this point, I think I everything.
When reading the information on the cruise to circumvent got to the point at which presuppose that you are hetero why I said we have come this far.
@ Alejandro when I say that the product goes wrong, I am referring primarily, not the product itself, but the forms and image of Telefonica to pretend now awakening to the world of social networks (when in fact it is a project that had from a couple of years ago)
use the tuenti ke this is where the whole world ahora.los of movistar just an plagiao and radio do not deserve more gente.TODOS WITH TUENTI
@ kike, so I put the tuenti much (so far was not bad, although they have not evolved in 4 months) and all those who are like you write, the better I leave without rancor ...
I do not think that Ketek is poor quality, does not deserve to get so the green (and is not going to second). They are trying to create a distinct community, mixing good concepts. We must give them time.
I was in Tuenti and I have come to Ketek. Tuenti bored ... and Innovation, zero.
My opinion:
-the product arrives late and still have technical problems, for which I had to sign up several times in order to be ...
, the target clearly is young, and if, in the Uni noses are everywhere, to go with them to school and some college festival q ... I've seen it myself! jeje
-like social network, has news, something that is left behind and TUENTI facebook extensively.
-the budget and the effectiveness, I believe that only with P Hilton, in GRPS and hearings, it burst, that is, what more profitable. a hit the celebrity, as you see, everybody talks about it, proof beyond!
So what of my nose green is what I liked most! XDDD Seriously, if you breathe with her strong start seems you have at your side to dark vader.
The truth, of what the social networks already saturated a little, just because I've never been very friendly to them what has been the wonderful privacy irc? While acknowledging that have tried to put something new and this is a point in its favor, but come on the telephone.
It remains to be seen how the club reacts, who finally decides
I must admit that I thought it was a Bulo of Paris and not come or coña. Today I wake up with Paris, Berto of dog, Miki Nadal keteke.com flooding and the national press. Me again. Little pasta and great return on your face.
On the other hand, the trio mola-Berto-Paris Miki. Paris alone she is the diva of pilinguismo and would not be Ketek. With Berto and Miki things changed much.
Come on, that does not have posed a simple photographic and road trip, the action is content. And that is a social network. Sharing content.
Well done.
@ Javi, I reaffirm.
A chapucilla. They know they are light years away from the goal that had been marked for the first few months of campaign.
It seems that the consultancy Accenture did not have in mind certain things .... if it is ....!
I am already old, is not intended for a large percentage of the population.
Personal data that I do not think giving.
You need to register mobile phone.
The city only for Ketek win2 and with a powerful PC.
For my part you can spend another dough in advertising and who know that "you have dao".
You appear to have much more information Alejandro. objectives, Accenture ... But we are not talking about the same things. I speak of media impact and visibility of the communication. I am not talking about goals, because obviously the comment as if unaware and have not taken into account some things because it is a pity that all traffic should be having, does not result in high (¿¿I understand that you talk about that??). a greeting
The campaign is milk, of course. As I said, we must give him time to sit for Ketek. I will be alright. I like how easy it is to upload content.