Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Some days I've wanted to write of money and the din € ro, may seem the same, but it is not.
A few days ago to an entrepreneur whose blog that I recommend, Jaime Estevez, said in a post on this blog, Why I will not invest in your project, something very interesting and I hope he has developed his own, "The why I do not want your money. "
I have been fortunate in my dual role of investor and entrepreneur to be my own investor when necessary. That's a bargain. There have been many entrepreneurs were valid, with good equipment and good projects that have been on the road because the financial partner was not to be.
It is very important, especially in the early stages of the project, where the financing needs are limited by the funds needed to go no more (tempting) or less, but to value and allowed to choose who will get the money. The entrepreneur should -- Yes, sometimes it is utopian, their first choice to investors.
We are talking about early stage in the long term if the project continues and grows, not only will you be able to allow that luxury initial, but the money becomes impersonal.
What is money?
It's gasoline, is a necessary evil. It is early afternoon at which you need but you should not dump all your efforts to achieve. But it comes with added value comes with the know-how. If you are looking for a Business Angel money in the sector will need to fill the petrol, but you must look at the petrol stations at which the additional value and will be the key that will open many doors and you will win a lot of time.
- Work: Get up, you're not standing 6 months because there is no funding. There are a thousand and one thing you can possibly be done in these months: test, development, create a business structure, a team ... He took the opportunity cost, save time, the Internet is an area immediately, do not think a power point "and the pulp "because if you see an investor sees that and that's what we've done is not going to believe in yourself as a businessman.
- Spend: You must sweat shirt, literally. Do not come with an investment of € 0 xxx.xxx without asking anything you've invested. On your way you think you should pass on the project and that you, in your economic've invested in it. For me has much more value that the entrepreneur has invested part of their savings, or has requested an appropriation for the project. You can not pretend that the other make money, you have to be the first to get wet if you want to be created in you.
- Select: Not all business angels, investors in general and venture capital funds and Family Office are for everyone. Think stages, especially put your focus on profiles of people, not all the money is well! Personally, it is best to start with an investment of one or more business angels in the industry, you will be able to help not only to grow, but with its know-how, networking and synergies with other projects to be able to shoot the project.
If you like this provide the capital as risk capital (nearly impossible in the initial phase), a Family Office or a business angel, you have a problem, are things that have nothing to do, all valid and useful to one and all different time of the project.
- A luxury Permítete: Do not accept the first proposal of investment will arrive. The goal is not to get money to attract money is a necessary evil for the good of the project, abusive conditions or reject permítete profiles that are not ideal and does not add value to your idea or company.
And what is the din ro €?
- The din € ro is money, but what beast mareante yes, but without added value. A gasoline refueling and then to the beast "until after Lucas' back soon, you will get me well and revenues. That's not disrespectful! Are stages of a project and if you need very far.
- On stage at which to shoot growth of a mature, you will need to din € ro beast, even at the international level. Rate solely as a financial investment, is another selection criterion, are purely financial transactions.
- Do not be intimidated by the money. The money is superb at times and often intimidated. Saca quítate chest and that pressure will prevent bad times. A few years ago, an average company that wanted to buy one of my companies, in the end not sold, began food-reunion in a bid to end with a "we have 500 million euros for acquisitions in the sector." Laugh, tell them the truth "You just have that; € ro din and we have many, not just you." Take off the pressure if you're at that stage, especially if you come to find that they have. Do not miss the thought, keep a cool head and do not be crazy not ask or pick more than you need, sometimes it loses the entrepreneur and always ends repenting.