Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
Covering stages: Target 2008 fulfilled
I like to comment on developments in leisure Networks because our company is young and I have invested much time and money on it, and I believe in its future. At the end of 2008 my idea is to break away a bit from day to day and to delegate something more in my team and concentrate on new projects to prepare.
Soon our network of blogs will grow sideways and I will have more interesting things to announce, not the incorporation of new blogs, but new approaches and possibly sub-2 releasing on the market for microcontenidos to accompany it with other very different approaches and entry of new partners and new approaches within them.
Commenting on the data ahead of September for the first time I was doubly pleased, firstly because the growth was still very broad and sustained, and secondly because these almost 2 years of holding losses on a monthly level staff were beginning to give fruit and in September we had our first operating profit.
Today I can announce that as we came to work those benefits go up by 100% compared to September on the basis of the agreements in the medium and long term that we have signed with several companies as well as the growth of our traffic and advertising billing.
Frankly had no economic purpose in 2008, in fact, the initial approach was to continue growing even if it were not sustained so as to benefit and longer rentabilizaríamos in 2009 .... That approach was changed in December when they thought the economy was going to require modifying the original idea of a more defensive.
As if that was aimed in terms of unique users, which for me is the most important factor, far more than the benefits, and much more than page views. The user is everything.
Today I can announce that this month we have reached 3,000,000 unique users per month in the network of blogs. Specifically, we ended the month according to internal data we handle the first day of each month at 3,057,022 unique users per month (+11.94% over the past month) and 9,144,898 (+11.76 respect to last month) . I am afraid that Nielsen / ONA, which will soon draw data, not even collect the 3 million users by the small differential, and because we use 2 blogs is not even included in the panel (including this month) and there is possibly formalize 3 million next month.
Many or few? Well, I must say that when July 1 reached 2,000,000 users did not think that in 3 months the pace of growth would enable us to reach this figure so quickly, in fact, the goal seemed ambitious to December 2008 (in my team some what they believed impossible. Well actually I think nobody thought very possible 
).
The reality is that in 1 year and 10 months we have gathered 3,000,000 people around the blogs of Leisure, and the agencies, advertisers, partners, investors and even some in the media with business interests on the Internet and see it begin to pay much more attention, but much work remains to be done and we must greatly improve some of our publications in its editorial quality and better position. We will also have 2 strong challenges in the coming months working to launch 2 new projects from Entertainment Networks.
In principle remain the targets for 2009 already commented on occasion of 6,000,000 users and 15,000,000 million page views, but it is possible and we have already raised to think in order to revise them upward next month if we continue with this pace of growth, I think that is healthy and that the goal should be ambitious in order to motivate us more.
Tags: Target, blog, objectives, Entertainment Networks, Networks Blogs
36 Comments for "Covering stages: Target 2008 met"
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What I read:
- Angel Maria Herrera
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- Carlos Blanco
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- The blog Yes.fm
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- OJOinternet
- Paul L. Renaud
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On the question many or few?, Let me answer: not many, are very much! From managing a small network, such as mia, which barely touches the half million, I agree with you that users are everything, and although it is important to continue to grow in users, it is no less grow in the average pages viewed per user, which is a good indicator of the degree of user loyalty and quality of our publications. It seems to me that disfrutais a really good growth in number of users, but, being a little critical, if I may, just over 3 pages viewed per user to me seem a little network of quality content like yours in which the new user that comes discovering a blog of your interest should 'move inside' to know the rest of blogs, ultimately serving for the page views. However, my criticism is framed within the context of the most absolute and healthy envy for the milestone achieved and to serve as a motivation not only to your computer, but to all those who think that although cost, well-made things produce fruit.
@ hector, thank you very much for your comments and emotions
On the pv per user really tell that in the blogs are managing ratios 1.x-2.x to 3.x we are ... the blogs really have a daily consumption so that page views are always limited.
The stats for most networks that I see blogs (except those used photo galleries etc) are in 1-2.x.
It really is a tremendous contrast with the portals, where portals with 500,000 users got to be up and possibly quality 10.000.000pv content is lower, but consumption is another.
Social networks like Facebook or Tuenti come to have ratios of 100x +, but of course, is another business differently
First of all, and as usual congratulate you for growth. In relation to the subject of pages viewed per user I think it is not a minor, but can not be isolated from blogs that has the network.
We have an average of 4.5 on the network by pv single user and we do not have galleries of images. Without embarogo there are sites with 2 pv per user sites with 6 pv. Everything depends on the content of each blog and its relative weight in the network. It is not like a blog-specific technology that one of curiosities in which the user reads in minutes 7 or 8 items.
The networks have that, many sites may have different behaviors. In the end, and I think we got clear, what we are sending euros
Impressive! I knew that the Entertainment Network was great, but I figured that much. No doubt in these last few months and this has helped greatly has been the incorporation of strategic blogs, as seriesblog or todowow.
Not to mention Monica and Diego, who guides us to pursue every blog. Anyway, I think we can get to the Leisure 6 million in the coming months. We must not slacken.
[...] Suarez, CEO of Entertainment Networks, published yesterday in his blog statistics for the month of October in our Network Blogs noted and that is where the growth of the network in the latter [...]
The figures are very good, and watching the developments that have followed it seems clear that leisure is not one of the networks that could disappear in the coming months ... The job well done always gives off.
Congratulations!
[...] The symptoms of the crisis can also find RConversation: "The fact is that Google Analytics indicates that last month we visited a total of 1.4 million unique users absolute (record!)"-Bolding running through my mind. "Alvy, with those 6 letters expresses a joy similar to that of Alonso in July. Plus other evidence found in the bearings of Alejandro Suarez, ceo of Entertainment Networks, which regards the traffic on your network says: [...]
The entertainment will not ever disappear, as generally free but not least of all the leisure in times of crisis. I remember having read in the Blog of Carlos Blanco a few months ago something like that in times of crisis the contents of digital entertainment increase their traffic for the simple reason that the people least departs, stays at home to save and entertainment is digital really cheap.
My most sincere congratulations Alex!
Excellent news. That privilege to be part of a team with this energy, optimism and commitment. Are aware jejj me already, I am of the phrases, and today I choose one of Eduardo Galeano, American writer (Uruguay). Reading which raised Alejandro, on the objectives for which redoubling "bet" to say the least ... -, I was reminded of this quote:
"Utopia is on the horizon. Camino two steps, it is two steps away and the horizon is ten steps further. So for serving utopia? For this reason, used to walk. "
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