Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
If you want to download in pdf format to read the entire article, you can do from here
In today Frédéric Terrier, Director General of Yes.fm officially collected the prize from the hands of the Minister Miguel Sebastian in the auditorium of the Palacio de Congresos y Exposiciones de Madrid.
We will accompany you in delivering award Christophe Cassand, Oscar Mendez, Kiko Fuentes and myself.
The sixteen companies awarded FICOD 2008 Awards, which recognize the most innovative companies in the market, were ADNStream, ALT1040, Bluevista, Bubok, CMY Multimedia, ColorIURIS, Digital Legends Entertainment, Donkey Xote, Electronic Arts, Enne Entertainment Studios, Merlin, RConversation, OrbitaMax, Tog, and Tuenti Yes.FM
We are deeply grateful, both Red.es as to the jurors, recognition and a half years of work have been able to get dark, hard, Yes.fm the market for 8 weeks.
Congratulations to all the equipment, which grows daily, which makes the project Yes.fm, which is just beginning.
It takes a few days wanting to write for money and the din ro €, it may seem the same, but it is not.
A few days ago an enterprising andalusia whose blog I follow and recommend, Jaime Estévez, commented in a post on this blog, Why I will not invest in your project, something very interesting and I hope that has developed in his, "The why I do not want your money. "
I have been fortunate in my dual role of investor and entrepreneur from the investor in my own time requirements. That's a bargain. There have been many entrepreneurs were valid, with good equipment and good projects that have fallen on the road because the financial partner was not to be.
It is very important, especially in the early stages of the project, where financial needs are limited by the funds needed to go no more (tempting) or less, but to value and allows you to choose who will get the money. The entrepreneur should -- Yes, sometimes utopian, is something they can choose their first investors.
We are talking about early stages in the long run if the project goes forward and grows, not only will you be able to allow that luxury, but had the money also becomes impersonal.
What is money?
It's gasoline, is a necessary evil. It is early afternoon at which you need but that should not dump all your efforts to achieve. But it comes with added value comes with the know how. If you are looking for a Business Angel money in the sector, have to refuel the gas, but you must look at the gas station as it will be the additional value and the key that will open many doors and you will earn long.
- Work: Get up, do not be stopped 6 months because there is no funding. There are a thousand and one thing you can possibly be done in these months: test, development, creating a corporate structure, a team ... Take the opportunity cost, saves time, Internet is an area immediately, do not think a power point and the pulp "because if an investor sees you and sees that this is what you did, not going to believe in yourself as a businessman.
- Inverts: Must sweat shirt, literally. Do not come with an investment of € 0 xxx.xxx free to ask me anything you've invested. On your way you think you should pass on the project and that you within your financial capacity has invested in it. For me has much more value that the entrepreneur has invested part of their savings, or has requested an appropriation for the project. You can not pretend that the other make money, you have to be the first to get wet if you want it created in you.
- Select: Not all business angels, investors generally or venture capital funds and Family Office are for everyone. Think phases, especially put your focus on profiles of people, not all money is equal! Personally I would ideally start with an investment of one or more business angels in the industry, you will be able to help not only grow, but with its know-how, networking and synergies with other projects to be able to shoot the project.
If you like this contribution rioja capital venture capital (almost impossible in the initial phase), a Family Office or a Business Angel, you have a problem, are things that have nothing to do, all useful and valid to one and all different time of the project.
- Permítete luxuries: Do not accept the first proposal of investment you arrive. The goal is not to get money to attract money is a necessary evil for the good of the project, or abusive conditions permítete reject profiles that are not ideal and does not add value to your idea or company.
What is the din ro €?
- The € din ro is money, but what beast dizzying yes, but without added value. A petrol fueling rioja beast and then "bye Lucas' back soon, you will get me well and revenues. That's not derogatory! Are stages of a project and if you need very far.
- On stage at which to trigger the growth of a mature project, you need to rioja din € ro beast, even at international level. Rate solely as a financial investment, is another selection criterion, are purely financial transactions.
- Do not be intimidated by the money. Money is often superb and sometimes intimidating. Take the pressure off me chest and will prevent bad times. A few years ago, an average firm, which wanted to buy one of my business, not in the end I sold it, the meal began, ending in a reunion with an offer "we have 500 million euros for acquisitions in the sector." Laugh, tell them the truth "You just have that; € ro din and we have many, not just you." Take off the pressure if you're at that stage, especially if you come to find that they have. Do not lose the thought, keep a cool head and not get mad you ask or not pick more than you need, sometimes it loses to the entrepreneur and always ends up repenting.
Those who know me know that sometimes I can have a tremendous and very bad coffee acid. Today he plays, because I switched the topic.
No, I do not want to talk too KETEK product, the new draft of Telefónica Móviles, but who wants to know the service I recommend you read the post about it Loogic. I will just say that I've tested, and I believe that we have technically but suggests that the past had to create all colors, and which still have many problems due to technology. Apart from that I do want to say that our flag company, Telefónica, you should consider one day be the greatest player in the Internet company in Spain and the reference is late.
Of course few people will say this, and hear thousands of praises, is what has become the first advertiser in the country, which welcomes whatever you do "lovingly" and impact (come on, that will hopefully follow through cash.)
Late, and never wrong, is not new, but as usual, so if that is new is also comes in an unfortunate moment. Is once again evidence of the work wrong, and now I could mention the strategy wrong and failed interessanten Telefónica in the last 10 years, talking about Terra, Lycos and a thousand small projects ... but we know it all.
It is said that Telefónica Móviles discovered in 2009 near the model of Facebook, Tuenti and Second Life and because we are adding the mobile platform. Telefónica as a company should have been on day 0 of Tuenti supporting, participating and captained the project and they would have received with open arms, but this should have happened 2 years ago.
Lords of District C, taken by me crazy, but I will say that the internet is more than just sell ADSL, and should be much more relevant to you and represents the future of your company.
Returning to KETEK in this project spoke to the Bee Maya, and of course have passed the bill among other mega-Betybyte (eye, I am good for them), Openwave, Nec, Accenture, and the very Tilenus Telefónica I + D to "create a service aimed at an audience of between 14 and 35 years, supported by the strength, quality, customer management and market knowledge" (juas, juas).
The marketing should be less cumbersome to launch a contest to see who dinner with Paris Hilton, and spent 200,000 euros or 300,000 at a well horseplay.
What I think is the flipante communication campaign launched, sold the project as "The Community of the Good Rollo," and as a creative way of portraying ridiculous; to have produced thousands of images of clown noses-green , pussy, but it was corporate would not blue - and grace is that the coil is good to do some goose with a green nose. ¿Fun? I do not know, I think that if it is to launch an online campaign (unconventional finally!), Based on millions of banners and sponsored post massive purchases to prescribe the service, and sell "the community good roll" while preparing an ERE through which fired 10% of staff, about 500 people next month, it sounds the least bit appropriate.
Surely the press agency left the post in the press clipping
PS: Eh! Good roll, buddy ... and without nose green!
Tips to facilitate the first contact with an investor (by Alejandro Nuñez in Eureca Blog)
Tags: alejandro nuñez, Angela Maria Herrera, Carlos Blanco, the blog Pilot Eureca, Jaime Estevez, Kiko Fuentes, links, links of the week, Loogic, Mario Lopez de Avila, Tecnorantes Yago Arbeloa, Yes.fm
Bernardo is pretty cool and already warned that bears her the serial number for the entire apparatus so as not to "lose"
(sorry for the pictures are with the iphone and almost no light)
Graphic image of the Sants Station in Barcelona, yesterday morning.
This is what may be worth a CD today. Is the death of a format:
At this time returning to Madrid in the AVE and take the time of the dreadful meal that today serves to vary D to write a brief summary of the forum i Start Ups of First Tuesday, which was held last night in which I was a member of jury.
This was a pilot, from First Tuesday organized by Carlos Blanco and Amaia Helguera, and as such should be understood, as an experiment to see if there is room for initiatives of this type using the platform of First Tuesday in Madrid and Barcelona
7 entrepreneurs were able to listen to "sell" their projects informally during 6 minutes and respond to questions from Business Angels, Venture Capital and Family Offices.
Finally, the jury voted with their 1.2 and 3 points 3 draft choice and the result was:
I would love to talk aloud, some thoughts that haunt my head on the experiment and on the entrepreneurs and what they presented. These are personal views, and entrepreneurs such sobnre the jury is not unanimous, everyone is a world.
- I hope not to break any off the record admit that if the 3 winners and was just voted in my last position with 1 point votes to Sponsor an Artist, which I think is an original idea, viable, that is underway and that if adapts its model to the way digital distribution of music (eye!, which were not covered very) can succeed.
- My votes were for Pomelo.tv andalusia not vote, but almost nobody else I understand. It is a shared model of diffusion-based p2p streaming retransmitted allowing all types of online events. They want 5 million Euros (which is science fiction tb -1 and 2 are science fiction today, and these numbers aloud in the public rub provocation), invested in a technological model today without agreement and without customers. I said, coif, I understand that no one will vote. And because if I did? For one simple reason, that technology, because if they come to apply in other ways and are removed from the head pretending to be a channel of distribution chains and international film producers and base it on advertising, I applied and profitable. I can go to like the idea, with another approach more realistic and less "global conquest of the world"
- The other project that was voted Idea Worth in this case at some point surealismo, because I believe the more enterprising than the idea and the project. I believe that more should outline the business model and put the focus on a REAL in monetization, but she believed me, I liked it and as I said before, I know the entrepreneur and creérmelo is critical, much more than the IDEA. I saw on that line Lluís Faus and Carlos Blanco, agree on the same impression. Furthermore she insisted that he wanted too much in public for fear that you replicate the idea. Paradox indeed if it is a platform that aims to disseminate ideas, and although cost meterselo in the head, is the key equipment and implementation, the ideas are free and replicable. If you can not compete against your own idea into other hands, your project does not work.
- I collided several things. Except Bubok, which I believe was "out of competition", the remaining projects were at a very early stage, and this is perfect, but everybody talked about international expansion? . There are good submissions get lost in those big words. Not hardly running, you're not on the market, your model has not yet successfully validated, these and start begging for money to expand internationally and talk and conquer the universe.? It was something common in all projects. I do not like you credibility. AH! And a web translating into English or French is not expand internationally.
In fact, I can remember in 10 years more than 20 or 30 Spanish companies in the Internet that have been expanded outside of Spain in a real and successful. If your talking about me 0 days to conquer the world, believe me, squeak.
- All the entrepreneurs talked about money. "Gasoline" is surely needed, but I squeaking otherwise defined or if anyone wants to talk money for a Business Angel or Venture Capital, and are things that have nothing to do. For me, as an entrepreneur, very important to define what kind of money you want, and talk of synergies. Present a major sector of business angels, I expected some allusion to "more than money." There are people who mainly provides money and other people who can offer you the same, more or less but with other added values. No one talked about these added values only money, and my experience I can assure that these added values, synergies with companies have some level of networking with partners is more important than the check you receive, and can open many doors to your project. That is not disparaging to the venture capital, is simply that I believe are different stages and levels, to set up your company and developer needs more help than just money.
- Times: I think that selling your company, project or idea in 6 minutes is too little. , Vicente Arias , etc… es una oportunidad única, quizás jamás te reciban personalmente, debes “morir matando” y vender hasta el último suspiro tu proyecto. No puedes usar 3 minutos y se acabó. Then you finish in 3 or 4 I find it incredible that people have in front of the stature of Martin Caviedes Luis Alejandro Santana, Axel Serena, Lluis Faus, Eneko Knörr, Vicente Arias, etc ... is a unique opportunity, perhaps you will never receive personally must "die to kill and sell until the last breath your project. You can not use and is over 3 minutes. If you are not passionate about yourself to sell your idea in public, do not you sign up to do!.
About the format:
At dinner later, as Carlos says today, discussed the ideal format if that format is used to evaluate a project.
I think that is something for which I was more useful to see, without a power point Fillers entrepreneur even live defend the questions and explain your project to heart discovered. For me to determine whether there is "timber entrepreneur" and that I have always argued that it is essential before sitting down to do a project, if you do not believe in the team and the entrepreneur does not make sense.
Of course it will not FT investments, which will print it and contacts and I can assure you that after several meetings in which business may be able to leave. I found a different forum and useful, more informal and less encorsetado, compatible with today, but perhaps more like what Business Angels as representatives of venture capital.
I guess it will be the crisis, although I think that is not only that, but these past weeks I have had my hands on over 30 different business plan. Too. Some good, but even many surrealists.
It seems shocking that there is such a search of money, which I think is tremendous real conclude that many of these projects do not really need money. I really said that much of a project having begun to walk and not just a BP on paper. It is important to see the ability, even without money, begin to shape a project and not just focus efforts on securing the enterprise funds and purpose.
I wanted to write this post in order to discuss the main problems that I do not reject or assess an investment possibility. Some are very obvious, but too frequent.
The other day having lunch with one of the best known business angels in Madrid, and we mentioned how surprised we were coming to our power projects, which, without being developed, without having more than a business plan on paper, without even having demonstrated capability of entrepreneurs, and ask for entry, without showing any figures xxx.xxx Euro up, many of them for "international expansion" (of a company and sometimes even there).
No I want to invest in a startup to expand internationally when the reality is not so. Only 3% of the Spanish projects actually succeed in leaving the country, before even thinking about leaving Spain you have to think if you are able to mount in Spain!
On paper, a project that you are not able to mount in your country is hard for you just ask in the first phase money already planning to expand.
Other things I have taken back these days on several projects.
- Similarity: For example I have had projects on the table 7 geolocation summer. Too difficult to choose winners.
- Exaggeration figures inflated. Working in online advertising since 1998 and working with all agencies. If your forecast for the early years from scratch, is three times my annual sales with millions of users: something goes wrong.
- Projects that do not value competition: There are dozens of projects that do not provide a competitive sector. Only players present and appreciate the fact there is no one searching for new players to appear.
- Single Unit Publicity: In the same food the other day we mentioned that advertising can not afford everything. If you can pay for content, but it can not mount a huge structure on the basis of projections of the advertising market that are not real, or that even so, its just not valued in the number of new publications that are to share such growth. In some cases 18% vs market growth of 50-60% annual growth media.
- Self: Startups that are self-camouflaged under a "xxx.xxx get up, I get a monthly salary of 5,000 euros and poor income and earn that money." Forget it, there are fewer and fewer business angels who put their money on approaches that will only benefit you, to invest in someone, and that is not romantic, we want to make money or at least medium-term overall value.
- I need: When asked where are you going to spend it, not give you real answers. Want to 100,000 euros, or 50 and not know it spends to generate value. Spend on rent and get a salary is not enough. If needed for marketing, need and want a media plan, not a batch of 100,000 euros for that, I believe that you know and appreciate how and where to spend.
- Little attention to the promotion: Project staff, with a cargo of 60% and only 7-10% in advertising and marketing. It is not real.
- Professional power point and pdf: Excellent presentations and business plans, unreal, without any possibility, but they would make any arrangement with Business Plan complete, but well defined and developed based on false premises. People living to the Business Plan, and make it fabulous, but do not seem to be equally able to develop it even seems to be viable.
- Cost Technology: 70% -80% of the Business Plan in recent months do not value the investment and operating cost of technology and surprisingly not updated in 24 months while view more growth is expected: it is not real, it costs money to grow especially in technology.
- The Megaidea: There are entrepreneurs with innovative ideas to consider worldwide. Forget 99% of cases. Your idea is not unique, not revolutionize the world and will not change. Often it is not the idea, which is worth money and trust is the team, the ability to develop. The idea, possibly this invention.
- Clones: I must have seen 6-7 or ideas based Twitter clones. Yet none has told me that business model to follow, or they can compete and beat the original, I have not even seen yet, as is or as it will monetize the Twitter. For fashion ideas.
Today when I travel to eat in Barcelona to participate in the forum I Start Ups organized by First Tuesday. I have the pleasure of being one of the jurors who will evaluate to 7 startups.
The jury is composed of very prominent people of the Internet, Business Angels and entrepreneurs:
The 7 finalists will present their projects are:
Algunos son ya viejos conocidos como Bubok, de Angel María y otros representan como Apadrina un Artista, modelos de negocio nuevos que llegan desde USA y Francia. ¡Veremos que sucede esta noche!
Tags: Antonio Ortiz , Antonio Santana , Apadrina un artista , axel serena , bubok , Carles Ferrer , Carlos Blanco , Didac Lee , Emilio Marquez , Eneko Knorr , Gonzalo Carod , Jose Antonio del Moral , Lluis Faus , Luis Font , luis martin cabiedes , Monazen , Noemi Gomez , Pomelo Tv , Ricard Soderberg , Roberto Saint-Malo , Rodolfo Carpintier , Roni Mascaro , Sergi Mora , Unlocked Voice , Vicente Arias , Webtool , Worthidea
He asistido el pasado sábado a una curiosa mesa redonda en el EBE , se trataba de “Estado de la Blogósfera” con Marta Pastor (RNE), Ricardo Galli (Menéame) y Josera Portillo ‘ Zifra ’ (Universidad de Sevilla). Estaba moderado por Chiqui de la Fuente (El País).
Me ha sorprendido mucho porque de lo que menos se ha hablado es del estado de la blogósfera y todo ha girado en torno a conceptos absurdos y antiguos como “periodista vs blogger” o si “existe la blogósfera” ¿?
Lo que ha llegado a irritar, a muchos de los presentes cuando ya llevábamos así 1 hora y muchos lo han dejado claro en la sala así como en tiempo real de twitter , es la actitud, irreal, provocadora, prepotente y soberbia hablando ex cátedra de Marta Pastor.
Entre risas ante esta actitud alguno de los asistentes comentaba que era una actriz infiltrada para crear debate; pero no, lamentablemente esta chica, es el reflejo de muchos medios de comunicación tradicional, que con su actitud chulesca y prepotente se siguen creyendo más y mejor que los bloggers y no simplemente diferentes (¡son cosas distintas!).
Aun hoy algunos desprecian al encontrarse en eventos y en más de una ocasión se quejan a los organizadores por empezar a recibir un trato igual y no preferencial, periodista vs blogger.
Ricardo Galli, con cara de circunstancias al principio puntualizó muchas de las afirmaciones de esta mega-periodista, que rozaban el absurdo , lástima que no pudiera estar más activo poniendo de forma clara los puntos sobre las íes, cuando esta chica al borde de la provocación llegó a iluminar nuestra vida en un tono pseudo-prepotente con sentencias del tipo “las redes sociales no son algo nuevo, ahí está la masonería”, “la blogósfera no existe”, “el futuro no existe, mañana los blogs pueden no existir, mañana podemos no existir”, “los periodistas escribimos un blog para descansar de la profesión”, “los bancos atraen y corrompen a los bloggers”, “un blogger es un sitio donde un tío escribe, vamos a llamarle escritor”.
A esta mujer la han calificado como la Sarah Palin del EBE 08, otros el Troll del EBE 08 y ha demostrado por qué motivo hay gente que si no puede aportar a la conversación, debe escuchar más para aprender y hablar mucho menos . Ha sido vergonzoso, absurdo, irritante e intelectualmente muy pobre en opinión unánime de la mayoría de los asistentes.
Lo más cargante es ver como durante 1 hora se empeñó en quemar al personal “los bloggers no son periodistas y nunca lo serán”. (Entérate maja, no queremos serlo).
Menos mal que en el turno de preguntas algunos asistentes, como Mario Dehter pusieron algo de orden arrancando una cerrada ovación de los asistentes.
Por lo demás sobre el EBE; sólo felicitar a Luis Rull , Jose Luis Antunez y Benito Castro por la magnífica organización del evento y muchos detalles que han cuidado, el año que viene, si me dejan -si esta mujer no es ponente- volveré.
El blog de Alejandro Suarez.