Culture and Technology: only brave

As a concept culture and the internet chirrían even a little.

I am sure that new technology will revolutionize the coming years in the cultural movements, especially art, music and literary world.

But that was not new and already thinking 5 or 10 years ago, the problem is that it does not arrive, there are hardly any cultural initiatives related to culture on the Internet in general; symbolic in Spain and almost nonexistent in Latin America. It is sad but that is the case.

Investors, projects and the "attack on niche markets" as fashion and in order of importance in the economic, are to blame for delaying go cultural projects that could be very interesting and even more dynamic cultural movements, but by day Today at the corporate level would not be cost-effective nor feasible in a country like Spain, where the cultural consumption is low. We are in a country where you hear lots of music (which rarely purchase), in which the rate of book sales is low, and that despite having 2 of the major art museums in the world (Museum Prado, and in contemporary art and avant-garde MNCARS) if the visit is usually an "almost" the only Spanish there.

One such project is the merit of Angel Maria Herrera, with whom I ate a few days ago at Club 31 in Madrid (indeed, the very traditional restaurant that has earned the 5 cucharetes that have ). Bubok, the draft Angel Maria, was born as an alternative editorial publishing and transplanting emulating the model of Lulu to the Spanish market.

First is a romantic and above all ambitious long-term, and secondly offers unexplored possibilities for the future, not only for publishing the author, but especially for the reprinting and editing works out of hundreds of publishers who do not There are ways to get by the high cost of printing and distribution in series. All of that will come and Angel Maria would have the merit of having taken over an area of privilege and of having bet on the literary world on the Internet where one's own editorial neither had done so yet, something that not many we would have dared.

The entrepreneur of cultural projects in Spain, especially if you get funding and carrying out, but a dreamer brave, or crazy, or a friqui. I have no doubt that Angel Maria is neither crazy nor a friqui.

I met him personally more than a year ago, I remember we ate on the occasion of the book he published "15 years of the Internet in Spain" next to Jorge Villabona in the editorial Owl Group, wanted to talk with me and hear my story and had the detail of course 1 devote extensive chapter of the book to count my wanderings along the major characters of the new technologies in Spain as Bernardo Hernandez, Luis Abril, Jesus Encinas, Carlos Blanco, Emilio Marquez, Ismael El-Qudsi, Jesus Monleón, Sixto Arias, Javier Martin and Rodolfo Carpintier, among others. I've always seemed like a very sensible person and has a professional staff and very curious, he sees a person who has concerns and has done many different things in life and with a clear vocation and by the cultural background. Adding to all this entrepreneurial spirit and capacity of conviction who has had to be surrounded by bright people in an advisory council and get to convince investors of the size of Sequoia, Europa Press, El Grupo Intercom, Andreu Teixedor and Caja Navarra.

I wish you the truth it goes well the adventure of Bubok, that in different markets, has similarities and reminds me in some things in our draft Yes.fm and I would love to, because we talk about music and literature, literary and music industry, someone of significance to a project seriously and be encouraged with the leg of another great culture and one of my great passions, art.

If that project comes to an end, to me that I would not call what I want to lose and I would love to participate.

Tags: Angel Maria Herrera, Art, Bernardo Hernandez, bubok, Carlos Blanco, culture, Emilio Marquez, Ismael al-Qudsi, Javier Martin, Encinar Jesus, Jesus Monleón, Jorge Villabona, books, literature, Luis Abril, music, Rodolfo Carpintier, Sixto arias, Yes.fm