Press Conference and Festival Yes.fm

Yesterday at 11:00 a.m. yes.fm presented at a press conference in Madrid, from the Tower Area. The truth that the building in Paseo de la Castellana in Madrid, is a show if only 230 meters high. Really incredible views and the construction of the Tower. I think it was a great choice of Oscar Mendez power there to hold the press conference, the simple act of boarding the "roof" of Madrid and be the first to see for within and worthwhile.

The truth is that I had already wanted to spend that day, I think we have all spent many nerves and we had all wanted to come today, the day after. It would appear that the draft yes.fm that has for many months now running, now is when it starts "real".

At the press conference to highlight some of the basic lines of the draft Yes.

First, Christophe Cassand, CEO of Yes.fm, thanked and welcomed all the guests and introduced us to take on behalf of the word Yes. So Kiko Fuentes, Director of Content Yes.fm made a brief statement by the momentum of the music market, the evolution of digital music and the necessary evolution of the companies in the sector towards a digital model, abandoning an archaic medium that must fall obsolete as the Cd.

Later took the floor again to provide some Christophe magnitude of the project, currently 2,100,000 songs in catalog-raising and we are closing with agreements with independent labels and aggregators, the investment project of € 4,000,000, international expansion provided, structure and objectives of the company.

At that time began the online demo at a huge VIDEOWALL from Frédéric Terri, Director General of Yes.fm. For about 12 minutes presented some of the features of yes, how to use the product, the power and usability of it. I think these were very pleased with the outcome of the development of this demo, which also were able to see before and after the press conference on multiple computers installed in the room.

I finally took the floor to talk about the future and evolution of the product, with several key points. First of all developments, we are already working on integration through implementation of a Yes.fm in the Iphone / Ipod, and later in other devices such as BlackBerry, Nokia, HTC ...) but also in the forthcoming integration with consoles Internet connection (Wii, PSP, Playstation).

Also on some products that will launch soon, as Yes.Shop is offering the download of fulltracks, albums and even complete playlist, as well as the integration of a marketplace for buying merchandaising of your favorite artist, concert tickets and travel and so on.

Another of our products that we believe will have a special interest to users is the production of Yes.Box is WiFi speakers of the highest quality digital display, which can bring the experience of any Yes.fm corner of your house, not a transmitter receiver, but as an interface through which you can order a la carte music from the display of equipment and well hear a collection of 2,000,000 selecting songs without resorting to the pc you want to hear at the time.

We also take to bring some agreements that we have achieved as the incorporation of yes.fm within Media Centers, as "Elisa" that from now on offer yes.fm series, the goal is to bring the music of yes to the center of the home; TV and the living room, and that can be used, navigate and listen to any music yes only with the remote control of television. Frédéric made a demo, and I think everyone was quite surprised at the possibilities of this tool.

Also advancing a little of what will be Yes.fm in the car. But this is a very exciting subject that deserves a separate post ...

Although only 24 hours have passed, many newspapers and media have been made since the launching of eco yes, I did not want to mention and acknowledge the presence of all of them:

Loogic

Gembeta

CNN +

El Pais

DNA

VNunet

Tehrani

Public

Dot News

Yahoo!

The Economist

PCWorld

Canarias 7

Terra

Technology Today

ABC News Online

Metro

Soitu

Digital Journalist

La Opinion de Malaga

The Bulletin

La Opinion

El Faro de Vigo

Levante

Diario de Mallorca

Journal Information

La Opinion de Murcia

Diario de Ibiza

Zamora

IDG

CiberSur

Current Music

and many more that will certainly I have not even seen and will be publishing the next few days, thanks to all of them.

Just the day to as many as since the 21.00hrs held a private party at the Hotel Puerta America, in a lovely penthouse with beautiful views. This hotel is one of the most significant new hotels in Madrid, his originality is among other things that each of the floors of the building has been designed, made and decorated by an architect of the first online world, among them Jean Nouvel, Norman Foster , David Chipperfield.

The truth is that 250invitados spent a good time, were able to access PC's with demos and take some of yes.fm and copillas

Throughout the day I could see and spend a little time, for now, less than I would like, with Javier Martin, Alberto Vadillo, Jesus Alonso, Antonio Ortiz (who even did not know personally, and see that I am still your blog ), Carlos Blanco (I felt I could not come because of a problem with Iberia at the press conference, I think we would have liked to see him and see the assembly), Cesar Nunez, Paula Miraved (recent arrival of holidays), Juan Agustin Jimenez, Susana Casado, Vicente Sendra, Jose Manuel Gasalla, Carlos Roca (recently returned from vacation too!), Luis Alonso-Lasheras, Fabrice, Jean-Luc and their kids, Santi Fernandez .... Sorry I forget to mention those who have been crazy days of little sleep and I think we need a break

It also threw fewer people who could not come and those who could not invite. To all of them, and the people of Lewis for his wonderful work, thank you.

Tags: Carlos Roca, Christophe Cassand, party, Frederic Terri, Javier Martin, Kiko Fuentes, Lewis, Oscar Mendez, wheel press, Yes.fm