Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Pepsi, for example creativity
It is curious to see how a company like Pepsi is tremendously creative in the U.S., and almost nothing in Spain.
Spain is the country with more curiously% penetration worldwide Coca-Cola vs the rest of cola drinks. Maybe that's why it gives us as "lost" and not just invest and launch campaigns, so fresh and aggressive as the U.S. here.
For example of creative advertising and graphic Pepsi:
Tags: ad, coca cola, creativity, creative, pepsi
4 Comments on "Pepsi, an example of creativity"
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It is not for advertising, man, it's because Coke is richer, the other is too sweet
@ Daniel Azkona Coya not say whether by advertising, not by taste, it's dominance, people here called a "Coke" is not a cola drink. Is social.
What is a publication of the result of this, or seem to fight in this area here.
In the USA are 50%
Alejandro true, creativity in the U.S. Pepsi is legendary, and never-up 'if they have not caused direct confrontation with Atlanta.
I remember a spot a few years ago: There are some archaeologists in the year 3000 to investigate the industrial society of the twentieth century, of course take all Pepsi continuously. At any given time someone called attention to a foreign object. It's a can of Coca-Cola. It's amazing to get all the face of not having any idea what it was that thing. strange object.
Well, to me that I liked was this: http://www.youtube.com/watch?v=-mwYglDAZRI