Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Advertising for the social networks grow more than in blogs
It is curious to see the forecast for 2008 will fall a little bit like a house of cards. Nothing is true in the current scenario, we start from scratch, we are in a new arena without rules or expectations.
In a recent report published by Zenith Media follows a historic collapse of global publicity, with a drop of about 10% talking about the biggest drop in advertising in 30 years, a devastating figure.
Apparently even the Internet in this report is saved from burning, which I discuss in person, because if it is true that some sectors grew in the first quarter, I think in the second things are looking differently and growth will not reach or far 18% of the first few months. I am not surprised that the last quarter of the growth is minimal, about 5-9%. I think there are signs of exhaustion and that advertisers are starting to not know what to expect, and many campaigns are being withdrawn.
The Internet is not a channel, I personally believe that assimilates worst investment growth, because part of the first minimum too low, and because carriers are created daily and with little investment, and these carriers from almost the first day involved taking to a greater or lesser extent its piece of the pie, and second because "internet" many things at once, portals, social networks, mobile, blogs ... and not all have the same growth. For all these reasons many times when we speak of an acceptable overall growth, as 18% in the first quarter, many carriers say "do not notice."
Curiously ZenithMedia reflects increased growth of advertising on social networks with 3.6 million Euros, the blogs, it seemed that 2008 would be his year, fail to take off as expected and remain at 2.6 million Euros. That breaks the initial very supportive social networks ... just wait and see how the year-and-let any velita
Indeed, all scenarios should know who to manage moments of uncertainty. Antevenio, according to published Joshua Novick has grown its operating profit by 125%!! (By the way Joshua, can you write that you always have something more interesting things count).
Tags: Antevenio, Blogs, Internet, Joshua Novick, advertising, social networks, ZenithMedia
9 Comments on "Advertising for the social networks grow more than in blogs
Leave a comment.
Target
Categories
Archives
What I read:
- Angel Maria Herrera
- Ariel Arrieta
- Axel Serena
- Kangaroo Rico
- Carlos Blanco
- David Carrero
- The blog Yes.fm
- The Pilot's Blog
- Emilio Marquez
- Eneko Knorr
- Enrique Burgos
- Error500
- Etc
- Blog Gurus
- Isabel Vazquez
- Ismael El-Qudsi
- Jordi flat
- July Alonso
- Loogic
- Mario Dehter
- OJOinternet
- Paul L. Renaud
- Santiago Pehar
- Tecnorantes
- Vseo
- Yago Arbeloa
Perhaps you should read more and do not read much:
My business
My investments
Network Blogs Entertainment Networks
Contact
Accessed via QR code
Translator
 |  |  |  |  |  | ||||||||||||||||||||||||||||||||||||||||||
[...] Comes at a time of great uncertainty, where investment is declining globally on the Internet but a situation could arise [...]
The study by Zenithmedia has confirmed what was already an open secret, announced by both agencies, producers and the media.
Traditional advertising is losing ground in favor of digital advertising (online). And the reason for this is that, unlike traditional media, is an agile, implementing immediate, inexpensive, and it is where much of the target. Good reasons, right?
Online advertising agencies do face a very significant growth, both now in times of crisis, especially when this perception will be dissipating. Will have very good cards in hand to be able to seize and manage.
And traditional advertising agency, a humble advice: "Espabilaros. Seek partnerships with digital agencies and studies. Look for new media. In short: Put the batteries, otherwise your clients will do without you. "
[...] Zero, we are in a new arena without rules or expectations, "from the blog Alejandro Suárez Sánchez-Ocaña. The entry referred to what I commented yesterday on the decline in investment [...]
Alejandro, the study of Vigia investment in blogs is very subdomains. Medinaveitia himself knows. The problem is that many groups put their blogs in rotation with the rest of their sites and are not able to see the investment separately.
If the total figure was reliable, Weblogs SL would have a market share of incredibly high turnover.
@ July Alonso, if you may not have narrowed the data very well, in fact it is actually difficult to get.
I'm really surprised at the number of social networks, I do not think MySpace, Wamba, ES Tuenti and FaceBook have been able to distribute this figure.
8 .- advertising [...] social networks grow more than in the blogs - Alejandro Suarez [...]
[...] Especially worried the company for several reasons, especially its youth, the weakness of the CPM-based advertising market with blogs and the high operating costs and deficit that we held with the aim to grow very quickly [... ]
Hello Alejandro, the online advertising market is in its infancy in Spain, the potential is tremendous. I particularly Antevenio center, a company with great present and a better future with excellent management led by Joshua Novick.
When you pass this period of lack of liquidity in the money come from these companies because I believe that online marketing collected much of offline sector clients.
S2!
I will stay with Nettby than any other rs, is what I like most.
http://www.nettby.es