Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
It is curious to see the forecast for 2008 will fall a little bit like a house of cards. Nothing is true in the current scenario, we start from scratch, we are in a new arena without rules or expectations.
In a recent report published by Zenith Media follows a historic collapse of global publicity, with a drop of about 10% talking about the biggest drop in advertising in 30 years, a devastating figure.
Apparently even the Internet in this report is saved from burning, which I discuss in person, because if it is true that some sectors grew in the first quarter, I think in the second things are looking differently and growth will not reach or far 18% of the first few months. I am not surprised that the last quarter of the growth is minimal, about 5-9%. I think there are signs of exhaustion and that advertisers are starting to not know what to expect, and many campaigns are being withdrawn.
The Internet is not a channel, I personally believe that assimilates worst investment growth, because part of the first minimum too low, and because carriers are created daily and with little investment, and these carriers from almost the first day involved taking to a greater or lesser extent its piece of the pie, and second because "internet" many things at once, portals, social networks, mobile, blogs ... and not all have the same growth. For all these reasons many times when we speak of an acceptable overall growth, as 18% in the first quarter, many carriers say "do not notice."
Curiously ZenithMedia reflects increased growth of advertising on social networks with 3.6 million Euros, the blogs, it seemed that 2008 would be his year, fail to take off as expected and remain at 2.6 million Euros. That breaks the initial very supportive social networks ... just wait and see how the year-and-let any velita
Indeed, all scenarios should know who to manage moments of uncertainty. Antevenio, according to published Joshua Novick has grown its operating profit by 125%!! (By the way Joshua, can you write that you always have something more interesting things count).