The traditional company can (and should!) Do well on the Internet: The case of successful Oranges lola

I am nothing to eat fruit, we will let them do it!. But I started to be interested in the case of a small business, "Lola Oranges" some time ago, when my father and my sister told me for different reasons from them. I tried the home of my parents and I found odd color and taste, is not usual and I liked it.

Oranges Lola is a small family business from his garden in Valencia oranges sold online. Yes, dozens of companies may do so but, believe me, nothing like "Oranges Lola."

The online selling fresh food is extremely complicated. There are products that are theoretically headlong or are hardly compatible with Internet, including in particular we emphasize the food. The case is that when things are done with love and do well when, while working with limited means a quality product, establishing brand and promoted well, things work and break barriers.

Through its website, very simple design with a small family business that provides press releases, product information, photos of their gardens, full explanation of its business lines (orange organic, gourmet and press releases) and of course online sales.

Lola has positioned its orange and mandarin oranges as a gourmet product quality, creating a national brand from the Internet. Serve orders on hundreds of homes on minimum order of 15 kilos, but also to restaurants in Spain run by the major globally and chefs Ferrán Adrià of El Bulli restaurant Mugaritz Andoni Aduriz, El Salvador Gallego Cenador Salvador, El Racó Santi Santamaria of Can Fabes, Juan Pablo Felipe El Chamfer, Abraham Viridiana Garcia, Oscar Velasco Sant Celoni and Martin Berasategui. Almost ná!

The communication is based on oranges Lola make clear that they are a small family business with a "special" and are devoted to the sale from the Internet. In fact, their main source of income and national distribution is the web. Under the slogan "the tree to your table in 24 hours," the company collects valenciana season on request and sends oranges and tangerines in 24 hrs. It is a special product, which pampers and cares but the key is in the personal, is a small family business and this is key pamper your product than anyone else.

A few months ago, concerned (I repeat, I am not eating oranges my curiosity was more of the other) fill out the form via the Web. At 24 am I was a very nice girl, who certainly was not a typical call center:-D ( "Thank you for your interest in Oranges Lola!") And then began to thank me to be interested in their orange , explains why they are so rich and special function as the months and years that are for sale (it is a seasonal product which begins its season in November). After a while and chat satiate my curiosity, I stated that all persons interested in the product personally called a family member to tell them as caregivers and develop their product.

Similarly told they would receive a complete dossier sent to all customers in more detail.

What surprised me most is that I said that if an order to not have to pay. Once at home, when you've proven you've eaten and they're happy with the pay. We do not pay or ask or the carrier. You will when you've eaten if you have liked, they want your product, yquieren trust the people happy.

Whenever I have a more complete form on the Internet must be professional bias, and this time I was very pleased to have done and to see the other side and I appreciated the interest involved.
A few days later I received full dossier on the company, oranges, views of Ferrán Adrià and other prominent restaurateurs on their oranges. Believe me that we are not talking about a multinational which has paid for advertising, but is more likely to have literally taken the van and went to take the oranges to try and have liked.

So things are done, and can be sold (including oranges) on the Internet, and transmitting the love, care and devotion to a particular product in an increasingly impersonal society in which nothing is personal.

My interest, as well as curiosity bad sound, was made to be seen as caring and endorse your product and the opinions he had heard, but it was also because I would soon jamon.net market from a brand selling Iberian Internet. In particular sales of Iberian hams and loins under the Jamon.net and Designation of Origin Dehesa de Extremadura (only selected parts and very limited quantities and andalusia numbered years). For this 6-8 months ago I bought the domain to a Japanese (I put it very, very difficult to send noses )

Either way, I guarantee that this year's breakfast "Oranges lola," the brick of orange juice has its days at home and now I have the November 5 scheduled for a warning to remember the order. So it is good.

PS: If you can, especially if you like oranges, if me, ask them and try it.

Tags: traditional company, success, Internet jamon.net, orange lola