Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Where to be. My bets for the sector
I am usually not organized and do little to long-term plans, but based on what we have prepared for the next season and the next, if I think I can describe what I think will be the key niches, where you have to be in 2009 and 2010.
This short list we have been working the last 6 months to try to "be where you have to be" in the next 2 years within the industry TIME. Of course there will always be surprises, and the points where they have been there may not be with the presence we expected.
Where I believe we should be (in alphabetical order):
Affiliation:
Big companies come to Spain as CJ specialized affiliation, other actors like zanox, Trade Doubler are doing really well. The result is beginning to be interesting where campaigns worth participate. On our side we will bring a dedicated 100% to use our media and advertising platform of some recruitment campaigns by choosing to go.
BioTech:
For me one of the major sectors with capital letters. I can not gutting the surprise (which is going to be fat, even for people in my immediate environment), especially since are not tied up, but soon will announce my participation in an ambitious project of genetics, something exciting. Today, bio technology and special knowledge and application to an individual's life in decoding the human genome is one of the great challenges of the next 10 years, and a wonderful business opportunity.
Dating:
I never liked me, I know, I am a very close, but the issue of dating is an area where there is business to be the next years. Personally I would never launch a product dating, not attractive to me personally and I am motivated, well I do not have the necessary know-how, but if you can say that I participate with a small investment in Yunu, draft Emilio Marquez and Carlos Blanco. In this case I am more happy to accompany Charles and Emilio, that the industry itself, which is not my favorite.
Geopositioning:
I firmly believe in new projects and geopositioning applications, not only from a standpoint of business model, but especially their direct involvement in other models such as e-commerce, local guides, entertainment and so on. There are several interesting projects in Spain that apply logic geopositioning GPS, Wifi, IP and soon by Galileo, the European GPS. The possibilities are many business, a sector where "you have to be."
Local guides:
I firmly believe in the market for local content on the Internet and its use local advertising to advertisers. I begin to be aware of some projects to be launched in Spanish cities, and some interesting project in Mexico and Argentina. We will launch in 2009 Madrid.net
Music:
For me the great forgotten sector of new technologies worldwide. Pandora, Last.fm, Deezer are major projects, and participate with us Yes.fm we launched a few weeks ago.
The consumption of music in the future will be fully digital and online radio will be received in all kinds of platforms over the next 2 years, TV, mobile terminals, video or the car will not be exempt from this quantum leap. The CD has already suffered this development and the radio-music formulas will include the next 5 years.
Networks Blogs:
At the level of content on the Internet believe that there should be no doubt. Gradually advertising blogs will understand more as an advertising medium, the fact that 2008 has been a key year for this. I believe we should be and I believe that, although later than I would have liked, successful in launching the network of blogs Entertainment Networks in January 2007. Indeed in a few days I think I can give some details of our network of blogs for significant growth, if not turn the trend. I think I personally will exit options at the end of 2010 some of the traffic over existing networks.
And where there be? Well, I think there are several sites. I do not want to offend sensibilities, and that someone can be attacked, but to mention one that I believe we should reduce the mention domain names. Not a good time to buy, and do I just buy large premium top level domains, but investment in domain names is not at his best because it has a margin of speculation in times of crisis ...
Tags: genetics, Madrid.net, domain names, Yes.fm, yunu
8 Comments for "Where is there to be. My bets for the sector "
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What I read:
- Angel Maria Herrera
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Alejandro, I think that your bets are quite successful, but added the education sector, I think that next year there may be developments on these sites as they exist now I have not been updated.
With regard to the networks of affiliation, while large companies are coming, it is also good to emphasize that new initiatives are being created in Spain as http://www.argonas.com, which is slowly seeking to find their space among the greats sector.
I would like to invest in any of the sectors named, hopefully the crisis and for them!
Greetings.
Francis.
Very interesting that you do the breakdown of the possible future scenario.
I think I agree with you at all, except in the opinion that I deserve membership systems to say, I've tried all that .. long, and I think they are not doing a good job. Much abuse of the support for the advertiser, unbalancing the balance and take advantage of it and further increasing the deteriorated situation in the low profitability of the media get the systems and advertising agencies.
I have no doubt that many campaigns succeed, but I do not think that the correct formula, which is being implemented, because the support in time and learn if they are treated badly, they end up going to other options.
We are striving to remove AdLemons with a suitable solution for both parties. And while I recognize that it is not easy, it will try.
I also believe in dating, and I think it is not even late to start something new, because the market is and will be very big. Everybody wants to "nail", even in times of crisis-P
The network of blogs are surprising me. Do not bet on them (at least not for those who started "late") and I think I was wrong, and I am going to straighten the course fast.
I like local guides, as well as classified and videos.
Eneko @ Knörr, true, the video will be a key point. the penalty is the presence of these kids on YouTube almost impossible to compete.
I think the classifieds tb have many options.
@ Miguel Angel Ivars Mas, take a look at the AdLemons really do not know much. Note that after publishing this, you are not the first spoke to me in a negative way (I had a couple of calls) of affiliate companies
@ Francis, Argonas.com not know ... I watch slowly tb
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