Sánchez-Ocaña Alejandro Suárez. TIME-sector employer since 1998, CEO of Group Publispain, the Network of Blogs Entertainment Networks SL Blogs and Lazer President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies in innovation, new technologies and internet.
Relatively happy with the data of August
The first days of each month usually bury in a maremagnun figures and interpretations that are sometimes successful and sometimes not on the hearing of our network of blogs.
As I commented at some time working with data provided from our own servers, as data from our measurement of Nielsen Netratings and certification of OJD take even longer to reach something.
Usually every month I receive a spreadsheet with details of each site, its evolution and I am asking for some data analysis, which evaluates the difference between the number of post, number of comments, views, users, trend,% search engine traffic, % of traffic referred from other sites and direct traffic% typein, Ips access by country, cyclical weekly chart without numbers, percent rebound from search engines. From this month I have also asked Servent Diego, Coordinator of the Network of blogs Entertainment Networks in the analysis to include some other data that we have a clear and should be taken as a variable to measure the evolution of a monthly publication web, the average time of connection and other variables 2-3 of soaking, I want to go a little more evidence that we are doing these days and I'm not even sure of its relevance.
This month of August in some ways feared a drop in traffic caused by our largest percentage of visits from UK and holidays, but finally I can announce an interesting growth of the network, which brings us to 2,334,000 unique users (with growth almost 6%) and 7,666,000 page views (an increase of 9%) as seen in this graph.
Despite being aggressive growth numbers for the month of August, I should also note that the increase in part to have added a new blog to the network, todowow.com bought about a month ago and a few days. Without this new release, growth would have been positive, but to a lesser extent.
August is when it should be happy, but I'm not greatly: expecting more, and we have to work much more on several blogs that perhaps some seasonality-be-lost analyze traffic this month Traffic not expected. In another more positive note the new publications as celiacs, environmentalism, olive oil, drink etc, with only a few months of life stages and will cover growing exponentially and it is also very important but they are still months ahead be more relevant.
Tags: olive oil, a hearing in August, babies, celiacs, ecology, statistics, Nielsen, entertainment network, Networks Entertainment Entertainment Networks SL, OJD, todowow, traffic
9 Comments for "relatively happy with the data of August"
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What blogs have lost traffic seasonality?
[...] Sale published in today's blog Alejandro Suarez, CEO of Entertainment Networks, the hearing of the network in August. [...]
@ Droid eg http://www.artespain.com for the season because, almost without auctions or exhibitions in Spain
[...] Recently did Alejandro Suarez, I am also assessing the performance of the summer in the projects to which I am. In [...]
You are not the first I read that you go up the visits in August, despite being "summer" we also have occurred in an enthusiastic Network have grown 25% compared to July last month, which grew only 20%. Do not be that despite having less movement in general most people are connecting to the internet that has more free time? What is your impression?
@ Miguel Angel Ivars Mas, a spectacular 25% Michaelangelo foremost congratulations.
I think there are several reasons, a technological first in August and connects people, not a month in white thanks to phones, 3G etc cards. Caia years ago, much less traffic now.
Tb beach sites that are always connected, even in small villages and hotels. 3 years ago that was not so easy.
And then there are other factors such as Ip% of America (There are holidays in January) or subject (art and motor down, for example, usually go up games and movies etc)
Thanks Alejandro, I imagine that this figure is because we are almost starting .. and that in the future if we grow that number more will be reduced.
As to the question I think you summarized very well the possible reasons why I also think that things have changed as they were a few years now.
I would have loved to continue growing along with Ocio.net, but somewhat overwhelmed with hope.
Total health
[...] To try to be 3, with the summer ahead, that was a handicap. In August, grew moderately, possibly due to the seasonality and reach 2.3 million unique visitors. Now I can [...]