Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
Buying or not buying "programa.com" That is the question
A few days ago he concluded unsuccessfully auction programa.com through Sedo. The reserve price was not hedged.
Last Friday at an internal meeting were discussing the possibility of trying to buy this domain name.
But the story begins more or less a year. We decided to buy the domain name programas.com in November 2007 for $ 60,000 (approx. 47,000 euros to the change of date) with the intent to develop it as a portal for downloading programs. 2 months after we receive an offer and after some internal debate we decided to sell the domain for $ 193,000 (135,000 euros to change), excluding commissions, a capital gain of about 74,000 Euros in 2 months or so as Carlos Blanco said in her blog.
The sale of programas.com entered in the top of the domains most expensive sold in Spanish. I was somewhat penalty sell, but the gains in 2 months was very interesting and we made it difficult to relinquish it.
The first thing I did after selling programas.com is to invest, and I think with a certain amount of luck and intelligently, a small part of the capital gain on the purchase of 2 other domains where we could launch the project as an alternative software download we are preparing. Thus, in this way, we buy in the following weeks 2 generic alternatives to our site software, and bought, I think a good price: archivos.com by $ 6,000 (about 4,500 euros) and programas.info by $ 1,000 (about 650 euros).
We are working for many months in the database portal downloads and we intend to launch in the coming months, after completing the program (I hope this will be online by 2009).
Well, when we saw that he was leaving the sale programa.com doubt and we met at the office to assess whether we should buy it. The domain went on sale at Sedo, then to auction, and I had been offered by the owner by email at a similar figure-highest-something to which we acquired in its day programas.com.
In the meeting we had, as always several sensitivities, on the one hand Alberto was in favor of buying, Monica said that when the market was not the same as 1 year ago and had to be careful with expenditures and investments (by the way: Great truth!), Jaume that it was a lot of money .... As you can see views for all tastes.
I tried to reason the purchase from the point of view of the launch of our portal downloads on www.archivos.com. Firstly, I think that the big sales and big operations domains have been cooled down, possibly due to fears arising from the economic crisis in recent months. We noticed a very sharp fall especially since December 2007.
On the other side for me there is much difference between "programas.com" and "programa.com" I think the "S" in the plural mark the ability of the service and that very important. In fact, to launch a portal of its kind ever think of 1) descargas.com 2) programas.com 3) archivos.com not appreciate the unique to that level, and for that reason, we have seen in a domain portfolio that we can use for this project in a more clear, I have decided on Friday declined the offer to purchase at least for now, at least in those quantities.
What do you think about it?, You believe that I was wrong?, You see most appropriate programa.com archivos.com that, I love to hear your opinions.
Tags: archivos.com, downloads, domains, premium domains, Investments, premium, programa.com, programas.com, programas.info
29 Comments to "buy or not buy" programa.com "That is the question"
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I do not like me for a software download site, it is clear that programas.com was much better.
In addition I think the trend is toward online applications so you do not spend too much on something like that.
Just going to comment on what the "s" ... I am also very important.
Archivos.com I think it is a very good domain to develop the portal.
Besides Monica is quite right, the market is not the same as a year ago and it is not possible that you ask for more than programa.com programas.com (which is clearly better domain).
And did we make some sort of white mark or cobranding?
Of the major portals, software, the only thing it offers is Softonic and prices, in my opinion, are unreasonable.
I would not invest in programa.com with archivos.com you enough. Moreover, as competition archivospc.com
Greetings
@ Manuel, because frankly had not thought of a white mark ... but now that I say ... Not that prices offered Softonic ... but ... I will study it to me, it sounds interesting to me.
In this type of business, the domain is NOT the key. Precisely which bought Programas.com (Program-gratis.net) goes on every search for her good work SEO, for its antiquity, DQ is not a nice domain
@ Carlos Blanco, I agree with you Carlos, but that fijate years later, in programs-gratis.net missed its mark a domain where you do and why you bought.
The idea is that the product, to be carrying a new intensive work of SEO, but tb born under the best possible name for power in the medium term and create greater brand% of remembrance.
If you sell it for purchases as you did with the other, would be a good operation.
Today, already past few years, yet we maintain the old ways when it comes to choosing domains:
"Make it simple, brief, with respect, without confusion, that is. Com, which expresses what we do and good connotations"
Almost like a poem, many xxxxx.com and statistically we are all seems closer to a major change, it can be. Cn the next. Com?
TLD MAR 2008 JUN 2008 GROWTH
1. COM 73,237,706 76,744,686 +5%
2. CN 10,544,113 12,400,000 +18%
3. DE 11,885,812 12,121,707 +2%
4. NET 10,939,386 11,622,363 +6%
5. UK 6,569,811 6,880,775 +5%
6. ORG 6,560,099 6,863,947 +5%
7. INFO 4,932,257 4,902,156 -1%
8. NL 2,852,513 2,977,191 +4%
9. U.S. 2,792,262 2,818,774 +1%
10. BIZ 1,935,874 2,000,000 +3%
Source: http://www.domainesinfo.fr/statistiques.php
Worthwhile to continue wasting money on. Com if growth is greater than in others?
@ Raul Perez, confused quantity with value.
Of course it is worthwhile to continue investing in. Com, the. Com is king, the brand and relevance.
Other TLDs that grow more numeors absolute, it is because there are 73,000,000 of. Com registered, that does not mean that these TLDs have more economic value or as a brand ... or much less!
I agree with your mates indicating that the situation has cooled so it can not raise or pay the same amount.
He also scores with archivos.com which is a large domain.
And finally, you should have a degree of loyalty or good practice with whom you bought programas.com not now developing programa.com how competition. The buyers have your assurance that you can tell how much the reliability of the seller.
And finally, I agree with everyone, programas.com is much better than programa.com
It certainly is much better that Archivos.com Programas.com
=)
I do not like it or not archivos.com programa.com, programas.info not bad at all Have you thought about developing a portal with better brand?
Great wisdom, no color archivos.com toward programa.com, the "s" is very important in terms of "brand" of the domain, programa.com would not hook and neither would be very good.
The ideal of course, was programas.com, but with archivos.com that is more widely.
I like to use words "invented" that sounds good in the end, it is cheaper and success does not depend on the domain name, but the product.
I keep archivos.com, much better than programa.com in the singular. Also, how much it would cost more or less?
A greeting
@ Emilio Marquez, I agree with you almost always as Emilio.
Only a nuance, the buyer of programas.com (which, incidentally, are people with much experience in issues of downloads) and knew that was purchased to develop and launch shortly a software solution, although no one had actually-ni yo - able to think about the possibility of a domain very similar.
@ Salva, I have offered little more eloquent d that I paid for programas.com
@ Miguel Galván, if we value it to create a brand .... but taking archivos.com the temptation to use the generic is great
Hi Alexander,
I see much better archivos.com that programa.com to your portal downloads, brand level for the users I think we can work very well
Greetings to all.
I think in the direction of Carlos Blanco. I think with the plural is more clear and taking the domain archivos.com is more than enough for setting up a portal downloads (hopefully serve to make shade for Softonic).
In addition the market has changed a lot, the domains have lost some of its value and it has taken the team or project. So in this case I would be with http://www.archivos.com. When you offer programa.com by $ 20,000 will be time to think.
Beginning I had not sold PROGRAMAS.COM, second and third best selling ARCHIVOS.COM capital gains generated by the sale of programas.com not replace long-term revenue that can generate the development of the site!
Well, I would buy the domain for me: "AGENDA, AGENDA, AGENDA."
Signature: Aznar.
While archivos.com does not refer exclusively to software programs and peer me a lot more domain programa.com. In such cases, the user is much more accustomed to using the plural. As for programas.info I like it, but against a. Com as archivos.com has no competition.
Anyway it is clear that the quality of the site and the SEO work is that it will succeed to the project, and in realción to make sure that from a great job.
"Archives" sounds to me far more popular (sports), as shows shipment of that confidence to the visitor, "program" more seriously (with tie), but that is often find much more in their plural, but worth the risk.
I said to "archives" for being part of a young man with the rich plural, as "program" of handling both say that it has already been prostituted, and the term in the singular do not understand it as linked to software, perhaps otherwise.
That I think, greetings totals.
The programs are divided into files, then ARCHIVES might be called its essence, for this great points to the election of ARCHIVOS.COM, I think it is on track.
Alejandro Hi, I also believe that mastery as a brand is very important. Program in the singular not tell me much, it's best Archives.
Anyway according to the traffic estimator Google search terms are more programs, software downloads and that the term files.
But it is a very good generic, no doubt, and the content of the portal and the actions SEO will be the cornerstones for success.
Hi, Michelle, as we look to:
http://www.uptodown.com?
http://www.programas-gratis.net?
http://www.softonic.com? At the top for downloads, and none is a premium, I suggest you do something like UptoDown;).
greetings from peru
Ramirez stopped.
I would not buy programa.com or 2.000 euros, at least not for a portal downloads.
Personally I prefer archivos.com even more than programas.com, among other things that I imagine that a part of programs you can offer other types of files.
on the other hand ... the name 'program' to me sounds very stale, many of time, against other more 'modern' as application software, and so on.
archivos.com is a very good name (acquired archibos.com incidentally)
Ah! regarding the singular nothing at all. Offer variety, not a single application. Nothing unique.
I am with that issue as well acquired
nextvideogame.com
but apparently nobody is interested ... and nextvideogames.com (cons at the end) was quoted apparently more ..
also influences the plural in English?
dollarnear.com
euronear.com
japanclose.com
lasupercuenta.com
moneyclose.com
nextvideogame.com
ticketclose.com
ticketsclose.com
ticketsnear.com
usingwww.com
I am selling by Sedo makes enough but nothing .. T_T