On segmentation and specialization microcontenidos

Some time ago I started to talk with Raul Perez and 2 days ago we finally met in person and had the opportunity to share a table and tablecloth in Gasset75, which sometimes has almost become my headquarters when low center of Madrid.

Raul is a young Cuban who settled 3-4 years ago in Madrid, and I think a blog quite successful in the world of World of Warcraft, and we chatted for some time to do things together, that possibility was closed with the purchase your blog from our subsidiary Entertainment Networks your blog www.todowow.com as well as joining our team.

The food was very interesting and I thank Raul saciara that my curiosity on several topics, the first was completely offline, on Cuba, a country that possibly the media and the impact of tourism that can distort a real vision, is a great unknown. The other issue on which I was illustrated World of Warcraft massively multiplayer game developed by Blizzard Entertainment and commonly known as WoW now launched in the countries of Latin America.

I have never played WoW (I'm more relaxed and download mini adrenaline very sporadic 50Kbs games with Phoenix of the 80, Tetris, Galaxian - what those times! -):-D but it surprised some niches market that are actually open. In WoW we are talking about a system of online multiplayer games created in 1998-99 to play today (paying a subscription fee) more than 10,000,000 people around the world.

Blizzard Entertainment provides subscribers reached 15,000,000 in 2008 and opened for this Latin American countries, which were supposed to shoot the number of users in that area and the influence and importance of Spanish in WoW.

That gives me to think that there are niche content and user segments which, besides having a great future, are unthinkable in cold. WoW users demand information, news and utilities for the game on an almost constant and I explained that a large market (PC's technical specifications with special tools for the game, etc.). which is moving around these systems. This is where Raul has been successful and we are happy to try and power within our structure.

Little potential niches are exploited even on the Internet, such as when we talked about "The Dwarfs, these big consumer, but there are also other audiences, but much more heterogeneous segmented beyond major channels (games, music, film), and detecting and reach them with micro topics may be interesting.

Of course not everyone is used to reach those segments as concrete. The degree of expertization should be proportional to the specific content. In this case, Raúl, and known to play WoW for hours, almost since he left the market for almost 10 years.

Tags: Blizzard Entertainment, Blogs, microcontenidos, niches, entertainment network, Raul Perez, todowow, WoW