Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Internet advertising market starts the most interesting season
This is now beginning to be a very curious way in the sector of Internet advertising.
On the one hand the feared crisis that has been installed in the society and this is evident only with a look at the macroeconomic data, but this contrasts with the growth in Internet advertising in the first quarter, which rose by 28 % according to Infoadex. I personally believe that the data reveal a rise in second quarter but in much lower. We will have to wait for the data to see if I'm right.
I fear clouds in the short term, but the Internet advertising sector has excellent prospects for the medium and long term, in fact we are seeing a lot of movement and new projects in the field confirm that the good prospects.
In the traditional agencies, each in its segment and its market share as Adlink, Antevenio, Addoor, zanox, Canal Mail, Trade Doubler, Publicidad.net in recent times have been joining as new projects Wunderloop, Social Media, Explorablogs ... But many are still on track, some are already arriving. It is very likely that the number of agencies in the coming months ... to be duplicated.
To begin with major U.S. multinational, and a British are now looking for offices in Madrid and selecting staff. The landing of these 2 large companies in Spain is imminent. These openings have to add two new startup that plans to open its doors in the first quarter of 2009 in Madrid and Barcelona both focusing on Web 2.0, and another project that is still not too much, but that sounds good to be supported by people as valid as Carlos Blanco, Axel Serena and Luis Martin Caviedes, along with a Swiss company, as recently commented on this post.
Will there be a market for 12 months seen so many players in the advertising market?. Personally I think so. Yes, because the Internet advertising will grow, yes, because the arrival of Web 2.0 will offer new alternatives segmentation, viral and will be able to provide specific niche that was previously impossible, and yes, because the extrapolation of international data more advanced markets suggests that the "great leap" of Internet advertising in Spain is still to come, even though we now have a difficult period for the macroeconomic environment ahead.
What if I believe that many of these new companies are going to have to specialize in very specific segments and specific, and quite possibly not all appear this season, which promises eventually survive.
Tags: Addoor, Adlink, affiliate, Internet advertising agency, Antevenio, serena axel, Canal Mail, Email Marketing, Luis Martin Caviedes, advertising, Publicidad.net, social media, Trade Doubler, wunderloop, zanox
3 Comments for "Internet advertising market starts the season more interesting"
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Good morning!
The fact that right now in the market place that there is always some new agency may have other customers who do not have, another thing is that customers.
In order to do real damage to trade or as zanox cmpañias and remove any important client 'A' for these companies, now is quite difficult.
Over time it will strengthen third company of its kind at a level at which there are currently in or zanox Trade and then if it can remove some major clients to these companies.
The good and bad of these companies is that members are not loyal to companies, a member can be working 10 campaigns with 10 Trade and other zanox at the same time.
While members are not loyal (hopefully they are not ever) and new companies have some interesting programs, there is always room for new companies to survive this.
The new company that will be installed that will feed more competition Adlink / Antevenio and will affect most of this segment are in line 2 (Addoor, Publicidad.net, ..).
Sounds interesting especially a company that has received much capital, which have been Carlos Bolanos (the most senior employee of Adlink) and Angel Fernandez (Commercial Director Adlink). I do not remember the name of the company!
The Swiss company in which we have invested Luis, Axel and I along with other German and Swiss investors for the moment we can not say anything more. I imagine that within a few weeks will make the official announcement of the investment
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