Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
For some time I notice that God is beginning to take more seriously the TMC (Half Time Connection) and is becoming a very important factor in your company, but an eye, especially in the positioning of blogs. Somewhere when I mentioned earlier the importance of the TMC, especially when talking about reading in digital media and we frankly 6 months by many experiments in-house with this positioning factor.
First I talk about positioning in Google because it is the only reliable way that could apply as a TMC positioning. Google may collect the duration of these sessions in various ways, some would be the introduction of high toolbar, the relatively high number of accounts opened Webmaster Tools in Spanish, and evidently by Google Analytics, wonderful tool that simultaneously makes me understand many things, Google gives more details of my sites that I like.
Increasingly (and is a fascinating topic for a full post) Google interprets and valued differently from blogs and websites, positioning factors are very different weight in the algorithm, and that confuses many Seos and webmasters. According to our experience and our tests TMC is worth much more definitive blogs traditional portals. So in recent weeks have focused on blogs and the analysis we have obtained some very interesting results.
2 items currently in hand, from domains and websites similar to positioning, and they respond to a search, you have a TMC of 2 minutes and 30 seconds of the first content is more interesting, or at least more developed and should first position in the search. That sounds logical, and can be easily verifiable, but it is not the only point on which affects the TMC.
If your blog has a roughly half-time high of connection, you will see a high improvement in global positioning.
Today I would say, according to various experiences we have had, and may not be many people to agree, that position is critical to have a blog quoting your root incoming links from other blogs post (no templates or blogroll, which also include, but not equal, but especially since the text of the post), and have a high TMC have many comments in a post very specific for these well-to searches.
What is a high TMC?
That is the question. Varies according to topic. Blogs are more or less random in that it is impossible to have a high TMC. Others, however, the reverse. Google thinks that if you post articles or positioned vs similar, that is competing in the theme of your blog (channel) and secondly on your post. In the network of blogs Entertainment Networks blogs have a high TMC (up to 4.30 minutes on average according to Google Analytics) and others who have a much lower TMC is 1.20 minutes of our soil which coincides with a blog that I believe even low quality and that obviously we have to work much more.
To satisfy this curiosity, I will say that TMC has a blog just over 4 minutes and that since a few weeks ago one of the factors on which we value more the quality of bloggers who collaborate with us in our network of blogs is the time that users spend reading your post.
Is this a value that can be improved?
The answer is yes. But if a subject. Currently yes, but in a medium-term future may not be as simple as it is now because the Google algorithm and adjusted to better interpret the TMC.
How can the TMC?
First, the obvious and the most difficult time. Escrever well or at least be interesting and of quality, do not hesitate to extend the information, analyze and explain in more detail all the factors you consider the Internet. It can even be a "brick" Visually, no doubt. But if you're sure that people who write for the interests and values is your opinion / information, and what is going to read without being bored, do not hesitate.
Experiment and analyzed, if you wrote something you believe you need 3 minutes to read, look at the end of the day the stats of that specific article, try to conclude boredom or if people followed him and saw him interesting.
Is critical, regardless of traffic and / or success of your publication, if your TMC is less than 1 minutes, people are coming but the quality is not and do not read. Plantéatelo because they no longer come.
Avoid posting things that lower half of the connections. For example, I like every week I post an image of advertising creativity, (this is for example a few days ago, on Playboy) I like and I will continue doing, but I know that my low TMC this blog since it is a post that can be fun and interesting, but low average consumption of time.
Encourages comments obviously a user adds a comment, especially if you are well trained, is increasing the connection time to your website to be writing about it. That makes the comments a double key factor in any blog.
Use multimedia content. Works with videos to illustrate your post, this is a trick that TMC win in an easy and effective, although I am sure that sooner or later Google will know how to interpret whether the time a user spends on your site is high because you've got a video, or because you are reading.