Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
The importance of the average time of connection and positioning SEO
For some time I notice that God is beginning to take more seriously the TMC (Half Time Connection) and is becoming a very important factor in your company, but an eye, especially in the positioning of blogs. Somewhere when I mentioned earlier the importance of the TMC, especially when talking about reading in digital media and we frankly 6 months by many experiments in-house with this positioning factor.
First I talk about positioning in Google because it is the only reliable way that could apply as a TMC positioning. Google may collect the duration of these sessions in various ways, some would be the introduction of high toolbar, the relatively high number of accounts opened Webmaster Tools in Spanish, and evidently by Google Analytics, wonderful tool that simultaneously makes me understand many things, Google gives more details of my sites that I like.
Increasingly (and is a fascinating topic for a full post) Google interprets and valued differently from blogs and websites, positioning factors are very different weight in the algorithm, and that confuses many Seos and webmasters. According to our experience and our tests TMC is worth much more definitive blogs traditional portals. So in recent weeks have focused on blogs and the analysis we have obtained some very interesting results.
2 items currently in hand, from domains and websites similar to positioning, and they respond to a search, you have a TMC of 2 minutes and 30 seconds of the first content is more interesting, or at least more developed and should first position in the search. That sounds logical, and can be easily verifiable, but it is not the only point on which affects the TMC.
If your blog has a roughly half-time high of connection, you will see a high improvement in global positioning.
Today I would say, according to various experiences we have had, and may not be many people to agree, that position is critical to have a blog quoting your root incoming links from other blogs post (no templates or blogroll, which also include, but not equal, but especially since the text of the post), and have a high TMC have many comments in a post very specific for these well-to searches.
What is a high TMC?
That is the question. Varies according to topic. Blogs are more or less random in that it is impossible to have a high TMC. Others, however, the reverse. Google thinks that if you post articles or positioned vs similar, that is competing in the theme of your blog (channel) and secondly on your post. In the network of blogs Entertainment Networks blogs have a high TMC (up to 4.30 minutes on average according to Google Analytics) and others who have a much lower TMC is 1.20 minutes of our soil which coincides with a blog that I believe even low quality and that obviously we have to work much more.
To satisfy this curiosity, I will say that TMC has a blog just over 4 minutes and that since a few weeks ago one of the factors on which we value more the quality of bloggers who collaborate with us in our network of blogs is the time that users spend reading your post.
Is this a value that can be improved?
The answer is yes. But if a subject. Currently yes, but in a medium-term future may not be as simple as it is now because the Google algorithm and adjusted to better interpret the TMC.
How can the TMC?
First, the obvious and the most difficult time. Escrever well or at least be interesting and of quality, do not hesitate to extend the information, analyze and explain in more detail all the factors you consider the Internet. It can even be a "brick" Visually, no doubt. But if you're sure that people who write for the interests and values is your opinion / information, and what is going to read without being bored, do not hesitate.
Experiment and analyzed, if you wrote something you believe you need 3 minutes to read, look at the end of the day the stats of that specific article, try to conclude boredom or if people followed him and saw him interesting.
Is critical, regardless of traffic and / or success of your publication, if your TMC is less than 1 minutes, people are coming but the quality is not and do not read. Plantéatelo because they no longer come.
Avoid posting things that lower half of the connections. For example, I like every week I post an image of advertising creativity, (this is for example a few days ago, on Playboy) I like and I will continue doing, but I know that my low TMC this blog since it is a post that can be fun and interesting, but low average consumption of time.
Encourages comments obviously a user adds a comment, especially if you are well trained, is increasing the connection time to your website to be writing about it. That makes the comments a double key factor in any blog.
Use multimedia content. Works with videos to illustrate your post, this is a trick that TMC win in an easy and effective, although I am sure that sooner or later Google will know how to interpret whether the time a user spends on your site is high because you've got a video, or because you are reading.
Tags: google algorithm blogs, blog, blogroll, inbound links, positioning factors, Google, links, entertainment, positioning, promotion, SEO, Time connection, TMC
17 Comments on "The Importance of Time in Middle Connection positioning and SEO"
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What I read:
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- Axel Serena
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- The blog Yes.fm
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Hello Alejandro,
viewing levels by TMV that moves your network, it would be interesting to know which topics you mean when talking about a time of 4 minutes more.
I've been watching and many blogs of any subject not normally exceed 2 minutes of connection, others do not reach or even minutes.
Sorry,
I made a mistake, TMC was not V
lol
I have noticed that sites that take the position, are best positioned to have more time on site, so it is right.
Interesting theory.
But we think it is logical that more and TMC for the better is the same content, if the contents are good times will increase.
So everything comes to be the same, content is king for Google.
@ Agustín Vivancos, yes and no
that is, is very similar, but I think Augustine, which is not really just a matter of quality of content and if I think other factors
@ David Melgarejo, what matters is the comparative industry in my opinion. That is one of finance, stock market analysis charts can have a high TMC. But it should not be high in absolute terms but in comparison to the same theme sites, which are the sites that will compete with the theoretical results by keyword.
There are sites for its theme the TMC is low, but a few tens of seconds between them could mark the position.
Yes, it was something that the TMC had been speaking as a factor that would gain more importance in the future. Now, the percentage rebound and pages / visit suppose also be factors inside. You could do some experiment with these factors as well? That approach takes google think to say that a site is or is not a blog?
One thing that helped me raise the TMC is to place letters on white backgrounds and black or dark colors, in sizes too small not to tire the reader and supplement articles with relevant images to provide "information" and that the contents are not only a decorative detail.
@ Ignacio Vidal, if available in bright colors reading tb should increase the TMC, I absolutely agree
@ Alejandro Suarez, it is clear that no one can compare between different areas for the TMC, or anything ... you should always compare everything with the same theme. Because surely a blog adult content, TMC has more than one of "Chucherias" jejeje.
But it is clear that both the video and graphics, etc. .. help the user more time on your site. In these cases is when a user has to think and see what would make you stay longer here.
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Hello Alejandro,
A very interesting entry. 3 tweets you send on the day we published this article asking a little more information about the methodology used http://twitter.com/SpanishSEO/statuses/898109870. I hope've received, but I imagine you've been quite busy.
The truth is that several members of the SEO community are very interested in the results, since there is not much information of this type. However, before jumping to conclusions we want to understand how they have carried out the tests and whether the variable has been properly excluidades in a controlled environment.
The optimum would be to include that information in this entry or a new one, or if it does not feel right, you could appreciate your sharing your answer privately. You have my email.
Thanks for your time and consideration.
Augusto Ellacuriaga
SEO @ English, forgive me, I saw him at the airport from the iphone and I forgot to respond, with the end of this mess holidays.
I am writing an email to see what data you need and I send from the office. Some are a bit sensitive because they are our online site where we are still working
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