Alejandro Suarez Sanchez-Ocana. TIME-sector employer since 1998, CEO of Group Publispain and the network of blogs Entertainment Networks SL, President of Inversora Foley, director and Founding Partner of Yes.fm, adviser and investor in several companies for innovation, new technologies and the Internet.
These days, despite being on vacation, like every beginning of the month I'm taking stock of the traffic data and results for the month of July, our Network Blogs Entertainment Networks
July is not a particularly interesting months in terms of traffic, worse, will obviously be in August, where there could be a setback for traffic-recoverable in September.
I Diego has facilitated our monthly summary where I see our network, created 1 year and 8 months has grown to 2,202,000 unique users per month and 7,130,000 page views. These figures represent a growth of unique users for the previous month's 7% and curiously a much lower growth of page views of 1.43% that I am studying it in detail.
The statistics are becoming more interpretable techniques in depth, and count unique users and page views only is the ABC of the alphabet. One of the key for me at present when assessing the quality of a blog is the TMC (Mean Time Connection) and when I analyze the stats with our editor-in-chief Monica Kreibohm, and the Coordinator of the Network Servent Diego. I think we have a fairly high TMC and above all, month after month we scratched TMC more to readers, which means some part they like what they read and what actually read, and do not start leaving. Similarly, the TMC is one of the values that have won more weight in the algorithm of Google in recent times for positioning.
By the way, my internal goal marked the beginning of the year (and some call me crazy) was able to reach the 2,500,000 unique users and hope / believe that we will achieve this comfortably, and hopefully we will be close to reaching 3,000,000 users Only at the end of the year. In December 2007 we had 1,184,000 users. I would like here to encourage my team in that direction, are doing a terrific job, and we must continue to improve in the same direction. A Diego and Monica congratulations on the job, congratulations to all the bloggers for the effort and results, and our agency Addoor with Caesar and Paula in the lead, thanks for the effort and work.
I can also bring forward that since my days of vacation in El Puerto de Santa Maria (eh! Will end soon and muyyyy):-D I've successfully closed some of the steps he had accumulated for the summer and have gained 2 blogs to communicate soon, and that will reinforce important niche for us in our public transport as well as having synergies with other blogs in our network. So far only had acquired an external blog: seriesblog.es. Both incorporate its current editorial team (and this is usually a very important point for me) and I can talk more in detail of these operations next week.
We're still awaiting closure of 2 other blogs and a shopping portal that we are looking more and that, if as seems to come to fruition, we may announce in September.
Certainly we have since last month with an incidence data from Nielsen we are trying to solve. We have a problem coding in Nielsen possibly giving us less and only 300,000 users 6,200,000 page views. I want to thank Ana Cristina and Nielsen Netratings fix the interest in publishing and in order to avoid the incidence suspicions.
Updated August 14: Nielsen Netratings has completed the updating of data, has reviewed and resolved the error and give us 7,010,286 page views and 2,023,741 unique users. Thanks to solve by Nielsen