Highlights of reading in digital media

Read on the computer, especially reading blogs, is not the same as reading a printed paper. There are patterns and keys to write and design a website technology to be adapted to these new reading habits.

The user is very impatient, is only a click or a single Google search, an alternative to your text, and that leads you scan the screen in search of information very quickly. The more heavy user, fast and intuitive scanning of information that is a few seconds and the higher the risk of "not reading" and exit from the post.

Some studies enable us to determine what has to first look at a web page, one of them is Eyetracks and consists of visual tracking the behavior of users during the reading. This study was first conducted from Stanford University and researchers at the Institute Pointer, while in the Spanish version of this analysis was performed by Alt64 and the Association for Research of Media (AIMC) in 2005. The study is particularly interesting to aim at users in Spain, but has a snag, was conducted on a critical mass of at least 17 people.
Some data are far less curious and to take into account:

• Women read vertically and men in the form of zigzag. This is an interesting fact to keep in mind if you know or have well-defined target of your post.

• Readers will decide in thousandths of seconds if you read or not read the entradillas as the first words that the head. In the digital dailies is the key as shown in a reading in the form of "E" in which the user scans the information quickly.

• If the title of the story is much larger, users do not read the beginning of the article and just read the title. In the USA discovered that the fonts smaller motivate and focus the view that the larger force the aforementioned visual scanning. One might conclude that if you want to provoke more attention and know or are unsure beforehand that the text of interest to the profile of the reader, you can sharpen its focus on changing the font size smaller.

The search for keywords are usually paid through a quick overview side. The bold are the key to a lesser extent italics.

At the time of seeing the ads do not seem to be a big difference between men and women. And yes we must redeem that 60% of users set their sights on advertising, regardless of their level of experience in the middle. A purely advertising, the advertising formats that drew the most attention were the top banner and skyscraper outside, just the two larger ones. And within these two was the first that resulted in a greater retention of the mark.

These results coincide with what is known in online marketing with the generic term golden triangle. The warmest points of a search in the search engine created by God in which we set our eyes to track information when they have to do with the first six search results.

I remember a few weeks ago I stopped thinking of a post Ismael El-Qudsi said that you have the possibility of losing 2 out of 3 clicks, if you are not well positioned in the central part. From another perspective talked about the topic Jorge Arevalo.

I think we are positioned differently when it comes to reading a newspaper online, a search result and a blog. Blogs have a different structure to the publication of news online: tops the publication date, then there is a title, which always contains the text hyperlinks, and finally, author, categories, links.

• In addition to the content, we must not forget that it influences the design: margins, backgrounds, fonts and colors determine if a person finds something interesting on a web page. The design influences the content, in advertisements and a drastically in performance from contextual advertising.

• Read on the screen rather than running out on paper, therefore, if we put money into a very dark long texts, we are complicating the lives and reducing the user to a factor of much interest to the SEO TMC (Mean Time Connection).

• The menu's blog should be organized, with relevant information, it could subtract professionalism to the blog. Let us not forget that you have a form of external skyscrapers. The usurio 2 reads a blog, a quick (bold and italics) that takes 2-3 seconds, if that is positive and could make a second and final reading the first paragraph, as shown in this image just before deciding whether reading the article.

• The links are good because they ensure the publicity of sources but must be used with head, and what is reasonable in texts that are cited concepts that is to open in a new window. Too many links to free the reader disoriented.

• At the time of highlighting the concepts we should avoid the use of underscores not to be confused with hyperlinks. The bold or italics can achieve the same effect of drawing attention, is one of the keys to the use of bold power in a few words to summarize the content of the web or post. It will be the first to read and digest the user, and will mark the words that will decide whether to read the content is worthwhile.

And finally the great paradox. In post or low-quality content increases the ratio of click advertising, especially in contextual advertising, which is fine if contextualized thematically with the post, is used as an exit route to similar content. Many Sometimes the "prize" of good quality editorial comes in way of prize in the medium term search engine positioning at the high TMC, but not so cheaply in more advertising performance. The prize for low-quality content becomes well-positioned high ratios of clicks on the advertising used by most novice users as a way of escape.

Read on the computer is becoming more a thing of every day, but it is also a sort of mystery because we do not yet have accurate tools to address and make it work to our liking. Even the most expert readers read only 28% of written information, as we said Jakob Nielsen, a reality a little overwhelming, but it invites the perfect positioning of our content.

Tags: Adsense, articles, blogs, eyetracking, reading blogs, reading Web, advertising, SEM, SEO, Time connection, TMC, golden triangle, web