Alejandro Suárez Sánchez-Ocaña. TIME-sector employer since 1998, the Group CEO and Publispain Network blogs Entertainment Networks SL President Inversora Foley, Director and Founding Partner of Yes.fm, consultant and investor in several companies for innovation, new technologies and the Internet.
Guerrilla Marketing Calle13.es
I delayed action on the street marketing and viral distribution www.calle13.es TV channel "scary movies" within Digital Plus has the occasion of the match Spain-Russia Euro.
The video has no waste and is recorded in front of the Embassy of the Russian Federation in Madrid, under the title "the Russians are going to eat us." And made something similar in the Real Madrid-Barcelona's Santiago Bernabeu stadium.
This kind of guerrilla marketing activities are highly profitable, since the viral distribution and the cost of action is warranted immediately. However, we must have talent as they have the right idea;-D
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