The other goals of Euro

No, not that also going to talk about football, could not frankly beyond my forofismo and joy at Euro 2008 (I thought I would die without seeing anything to win Spain) Of what I deal with is marketing.

The Spanish Football Federation has several sponsors, some of them are considered first-tier sponsors and Cepsa, Caixa, Adidas, Toyota .... and Cruzcampo.

This is a brand that sells alcoholic beverages and alcohol-free beers. Know the amount of their sponsorship, which will be effective until after the World Cup in South Africa 2010, but it must have many zeros.

The Euro has had an especially fun time for fans of guerilla marketing and viral rioja, and has not been a football goal but the goal that has a different brand of beer, Mahou, the number one selling beer in Spain andalusia sponsorship Cruzcampo.

Given the impossibility of having a presence next to the Spanish team, Mahou designed to be a brilliant strategy without paying his bill. With guerilla marketing strategies and skillfully using the euphoria and capillarity of fans at a time like this, have launched the Web Street to Mother Paria to Casillas and not only that, I have distributed in the headquarters of political parties, posters way street sign with your logo, making the presence of television in the European space, including reports of Antena 3TV, dozens of national circulation newspapers etc.

The smart initiative (which should still be very bad to milk publicity director of Cruzcampo) has succeeded in drawing attention and thousands of fans flocked to the cartel parties and celebrations, in which the logo appeared on the door Mahou ... back.

Not content with this and the loop rizando have collected 30,000 signatures via the web who have called in Móstoles, hometown of Casillas, who placed a street of the town the name "Street of the mother who gave birth to Casillas." On this day, in the middle of the Municipality of Móstoles, the initiative has been rejected, because in this town can not put the name of a living person to a street. But that does not matter, the goal was set, a great goal to their competition, to be clever and funny. Had not opted for the election but have managed to build part of its success.

Behind the "tribute" to the box is Mahou Agency Mrs. Rushmore. Congratulations.

Tags: Cruzcampo, guerrilla, Mahou, Viral Marketing, Ms Rushmore