Data Network audience blogs Entertainment Networks in June 2008

I take to publish data from hearing Entertainment Networks, our Network Blogs trade. I would be publishing the first days of each month, so that could be seeing an evolution.

The network of blogs Entertainment Networks was created 1 year and 6 months, in January 2007 and the truth is that it is a slow and hard, but little by little we are getting results at the level of revenue and traffic.

I am a very critical with myself and in general with things we do, and that is why the 28 thematic blogs that comprise the network believe that there is only 4-5 and have a clear relevance within its sector. Most publications are still very new and emerging, which should work much better writing, subject selection, line style, communication content and finally the promotion and strategic alliances within its niche sector. It is logical and we slowly, as many take very little time online (for example, last month opened 5 new blogs out of 28 total).

Yet as we begin to have relevant data at the network, closing the month of June with 2,048,531 unique users (2,434,000 visits), and 7,001,118 page views. These results represent an increase of 5.1% in the number of unique users and 11% in page views last month.

Which are not necessarily have more traffic, but I am especially pleased to work motorspain.com (210,000 unique visitors), cocina.org (164,000 unique visitors), nutrition (126,000 unique users) and the percentage growth of some other blogs (*).

At that position we are looking to put a blog on the point we want, and that obviously does not always succeed, we are taking the order of 9-12 months depending on the subject, is a slow, but we hope that within 10 -- 12 months we have gathered all that we sow, and that we will be reducing development time and promoting the experience that we are accumulating internally, but we still have much work to do.

Before commenting that I am very critical to our work internally, there are many blogs networks at present, many of them created in the last months of the year. We are still in a somewhat embryonic stage, trying to learn the job and seeing some well-established networks that do their homework very well (in particular as I like Weblogs SL, Hipertextual, BlogsFarm, Media and Networks, Tecnoblogs Business Media) and we expect a growing aggressively in traffic data such as billing by the end of the year.

A new feature this month that can anticipate Entertainment Networks SL moves to new offices in the 200 meters square glass building in San Sebastian de los Reyes (we're already in development works), on the outskirts of Madrid in front of the headquarters Antena3 TV.

And also another important development, establishment and incorporation of the company immediately to an own sales force, headed by our new Chief Commercial Officer, Alberto Vadillo Gutierrez, who is now forming a sales team of 3 persons to sell and exploit new and sponsorships agreements.

(*) Data from Nielsen Netratings OJD and have not even come and take a few days, usually have a margin of difference with our own 2-3%, which this month will be increased by a failure to implement 2 domains major impact Nielsen Netratings communicate properly.

Tags: Audience, Blogs, coio networks, networks blogs