Yes.fm was time: the pre-Open Beta YES.FM private

For over a year we are working on a streaming music, which may have already heard some talk, it is Yes.fm a project in which a small group of founding partners have invested 4 million Euros. Yes.fm is an ambitious project, with an international and open to the public in Spain in September and these days we have started, after a year of work, a pre-private beta.

Even non-revealing too much of the project before its opening and gut the surprise , I do want to emphasize how difficult it has been in Spain start a venture of this size. The music market, very attacked by a widespread piracy, is at first very reluctant to whatever is mixing music and internet. Still in Yes.fm we have signed a contract to distribute the music of the four majors in the sector ( Sony-BMG , Universal , Warner and EMI ), being Yes.fm currently the only company with a global agreement these characteristics (considering that Warner recently announced his withdrawal from last.fm until further notice ). In parallel we have also signed with national labels ( Subterfuge , BOA , Black and White , La Central Digital ), and similar agreements are being finalized with the two most important independent labels in the music industry worldwide: Beggars and Pias . We know we have much work ahead, not only now but especially after the official opening of Yes.fm in early September, but I think it is an ambitious product that will surprise all and sundry and could be called to revolutionize the concept of the music business in Spain. It is an ambitious goal and we work hard for it. A medium term we intend to Yes.fm was not in the local market but also to export the product to other countries, especially in Spanish, and French markets. I also think that I have some great partners and travel companions that are a guarantee of success, having blessed our team and others, with the know how of such prestigious people in the music industry as Kiko Fuentes, who was Director General Warner Music Spain for over a decade. Why "pre-beta"?. initial stage is a one week only a few dozen users. In the coming weeks we will pass the Private Beta status with 5,000 users, and then send personal invitations to friends, acquaintances, etc. users, and in September the official launch is open to the public. If someone is particularly interested in trying Yes . fm, to leave a comment on this post and I will send an invitation to test the service in the coming weeks to be online the Private Beta (can not be in the current pre-beta, limited to 100 people). Yet in September opened the service to everyone.

Tags: music , streaming , Yes.fm

30 day blog

A month ago I started this blog, and although it is early to draw conclusions if I wanted to share some with you. First I decided to write something every day. That makes me really difficult for several reasons, the first because my time availability is minimal, too much work. The second because I decided they were well prepared post, opinion, putting convey how I feel about certain things and that complicates it even more sometimes. I think I'm almost done, and I say almost because one day I posted and I remember that I felt guilty about it for the thousand of the night to get home During these weeks I've been watching gradually received more visits. The personal satisfaction I take her for not knowing how to know my readers but in many cases those who read me. Dozens of friends and industry colleagues have informed me their opinions and comments via my blog, email or their own blogs, and that is appreciated. For me it is especially significant to have made contact with some people in the sector who apparently knew his path and mine them, but we had not reached even an email exchange to date. This time even a post has reached mename home, which quite surprised me. Looking at the stats from analytics surreal things I have found such a high percentage of traffic (even little logically) that reaches the blog from search engines, especially from Google, does looking " www.alejandrosuarez.es "instead of putting it directly in the browser. I had read studies curious about that years ago, (people who come to Google and search for "google.es" or "yahoo.com") but knowing that these things happen no one left to shock you. Another surprise is the WordPress plugin to have access to feed. Me curious readings both satellite feed rate (over 55%) and the high use of Firefox (about 65% of the total). Has also been my surprise the high number of visitors who come via twitter.com. But leaving aside the stats, my biggest surprises have been on the street. Working lunches where I could barely open my mouth because anyone present, blog reader, it cited "by rote" knowing and my opinion on some things and therefore making useless repeat Called with tips, advice not to touch "according to themes" requests from people more or less close to deal with love your projects. Overall fun, guess it's a mixture of the two spheres: the blogosphere and ombligoesfera. Well, we are starting the blog and hopefully improve in the future, you can stay online and keep it constant for long.

Tags: alejandro suarez , blogosphere , Blogs

Pending in Spain: Right Customer

I'm sure the call centers you have the nerves like me on more than one occasion. Especially those of related companies and mobile services of ADSL have something in case I rub crispa and the surreal. In Spain we have much to learn from countries like USA or Germany, which makes the relationship with the potential client the main card of your company. Here however we see in a service call centers almost mandatory that companies offer reluctantly and is among the first to try to reduce those costs on companies. Users do not take the good customer service callcenter as a reason to stay or new carrier. cuterio Within many companies the route to Morocco, Argentina etc. This will lose all perspective of what is being said and just get automatons who do not understand or leave the "jack, queen and king." Others such as Iberia and Easyjet customer reach missing forcing respect to call a premium rate 807 for everything other than shopping. This includes cases surreal as you lose a suitcase and have to call a 807 (1 to 1.6 € / min) to manage their recovery: shameful to see as his failure pay 20 or 30 € on a phone call . See related Other companies simply put disabled and useless as telemarketers who are unable to understand the service they give, they are respectful and fail to provide information tailored to the reality of the service, giving a lamentable picture again of their companies. One of the days that I laughed more in my life, is when a problem with a router that we call to inform affected Telefónica. Our technicians will explain that to a connectivity fault traces were made ​​and Telefonica router did not work well , and please notify so that was checked. All that we was a lady, advanced age, I had no idea what you were talking about (but as these people in support ADSL?) And all I could say is "but the little light on the modem is green or red ". Spend 20 minutes on the phone with someone well, or relax and laugh or kill you with the caller, but the problem is not the telemarketer, the problem is the shitty service that gives your company that treats you like a sheep and do not attend, that once you have sold or gotten your high, do not care. Maybe it's time to change companies to one that you attend at least somewhat better. Another lack of respect, even though the service is efficient, is pasta you get at many customer sites of these companies. "May I have your name to address you?", "Makes me your ID or CIF Company", "could you tell me which bank is domiciled payments" "can you give me your ID?, Is your phone number ?, are you the owner of the line?. I understand that it is privacy and security, but hell, ask three different people the same data in a call! That should be very determined. It is not reasonable that we are wasting time and again and again. "Well, I pass the technical department ... Oops, sorry, at the moment is down the computer system in a few minutes ... Call" desperate, right? A few days ago I pissed by calling 11818 of Telefónica . I remember I needed the Movistar store phone Goya for a consultation prior to pick up my iPhone. The operator told me that there was Telefonica store in Madrid Goya 32, and without me or answer me hung. This sort of thing is common and is a total lack of respect. I was charged for a service, you are wrong, do not let you talk and you say goodbye, I'll put a voice and hang. It's just a shame. Of course I had to call back and someone with half a finger in front more than the last if I got the phone. The fact is that published in El País an article called " my telemarketer does not understand me "which discusses these services through a study of expected data. For operators, Telefonica and Ono approved only with 2.7 and 2.56 points, respectively, for a total of five. Suspended Jazztel (2.45 points), Tele2 (2.30), Orange (2.29) and Ya.com (2.14). Though not reflect the study, the lack of investment in customer support, insecurity, lack of training and the very low wages received by these workers themselves explain many of the known deficiencies call center. Update -> Leo in 86,400 for the rude Jazztel , to feed them separately. If you can read and armies Jazztel desperate phone

Tags: Telefonica

New most original business cards

I've said on occasion that the network of blogs Entertainment Networks molting to Glass Building, on the outskirts of Madrid since September, and that the renovations are already advanced. I situate my office in the new offices, and this change requires us to, among other things, change the company stationery: envelopes, paper, cards ... It's always a bummer to be changing stationery, and this time more because he had the ourselves to do something untraditional, more special. The one who has "eaten the brown" has been one of our designers, Julian, who occasionally give these headaches, but I think that deep down likes. Anyway, I transmitted you wanted different business cards, most original and creative, he did not want the usual ... and thinking, I make a custom USB, I'm convinced that later will be installed soon in the sector for originality, but also by the potential for added storage. The result is this,

This is a memory card 64Mbs, which can be plugged into the computer via USB, and in doing so play a presentation of the company, details of interest, corporate information, hearings, sponsorship opportunities, virtual cards of staff company, links to our corporate website, personal blog, etc.. Some think it is original and it is safer than other tacky, I am among those who believe it is a way to get more impact and give more information than a phone and email , and business contacts will appreciate its value. The cards are being manufactured in London and leaving a pretty face, (this eventually getting cheaper insurance!), Now I'm going round to prepare technological original gift and a little something to send to friends at Christmas

Tags: Technology

Coke vs. Pepsi

In Spain there have been some examples of comparative advertising campaigns such as some juices Don Simón summer, but an ad like this could not conceive in our country. Too bad, I like to see how some creative ingenuity to address acute brands, as in this case Pepsi and Coke.

Tags: coca cola , pepsi

About Enrique Dubois and Wamba

Kike know for many many years, and yesterday gave me joy, after a long time no see-at least a couple of years-dine with him at a restaurant in La Moraleja in Madrid. Genio nobody can stop looking at the corner of his eye he does. When I met him he was 16 or 17 and since then, in various sectors across the internet, no one can deny it has been one of the people who has best monetize the network. Enrique internet is in a peculiar character. Will remember one year and a half or maybe two years now, he called me and told me about what is now his current project, the social network Wamba . Yesterday we discussed several projects he has in mind, and some of mine and we will see what we have meeting points between. About Wamba, I must admit that not anime too, is more than I thought I could get really difficult traffic results as relevant social network. In this time I have been following your progress, talking with him from time to time by phone and MSN and I must admit that some things have surprised me very positively. Firstly Wamba Enrique has evolved. The site was born with some structural errors of concept, wanting too much, with programming errors and marked by the lack of traffic. I still remember as a joke with him every time I went to see him and he saw 10 photos 5 were from "Henry at the beach, on a boat Enrique, Enrique a drink ... "Has been a long time and that has been a huge evolution that nobody can deny. Wamba has bought two sites, one Spanish and one of the highest in Latin America traffic and integrate just very intelligent, currently causing have a greater volume of unique users than other sites that are recognized by it as Sonic, at latino, or Tuenti, Spanish level. Wamba reckon these integrations close after month with 8 or 9 million unique users in Nielsen. I've never seen anything like this in just two years of work, and much controversy or criticism that has awakened, quite frankly, I'd have gotten those 9 million users in two years I, to remove his hat. I am sure that soon there will be a corporate news and Wamba not surprise me Kike and investor Morten Lund come to sell all or part of the company. Certainly not in 1000 million Euros as suggested Morten (fuck, what terrible things people write), but possibly in both figures will be happy and obtained an interesting revenue. True, I think several controversial purchase and type of content that was in vagos.es but always encourage close that operation. He bought the site, migrated users, has built a very positive and has been eliminating conflicting content. It seems to me a clever operation round for your project, in which the key is traffic. His task now is monetization. See also our project Yes.fm some synergy ... not forget that Wamba has a music radio online, wamba.fm and I think it will cost much to find in that area following the opening of Yes.fm in The next September collaborative somewhere. Henry, who has a sense of humor particular sends me this video that has had the courage and sense of the ridiculous little (hell, Harry, what laughter, I could not) be recorded in a peculiar version Chiquilicuatre Rodolfo (or as demons say). To those who may know him highly recommend: Also, from another perspective, talk of Wamba in Loogic

Tags: Tuenti

Stampede in the sector (and not for holidays)

Yesterday Leia Julio Alonso saying " Crisis Arrives: ad spending in the first quarter of 2008 "and Carlos Blanco that took months to commenting and watching the crisis, saying " Spectacular offline media crisis "and I see that as Here is what some of us saw coming, and not the crisis, which has already reached the sector is fear, which is possibly worse than the crisis itself. (BTW, I highly recommend reading both post) Fear makes investment contract and the money, which is as usual cowardly hide. On occasion I have commented on this blog about the Internet is going to suffer unless the looming crisis (Yes, I believe that this is just the preamble and the worst hit in January-February and will be maintained in 2009), but obviously sector will not be immune, the suffer. We see falling offline advertising spending significantly in the first half as Infoadex in almost all sectors. The funny thing is that even with significant falls, is more significant progression, January, February and March have not been so hard, the second quarter is where virtually entered freefall. Now, the key will be to behave as online ad spending in the last half of the year, especially as it is distributed internally between branding, affiliate, email marketing etc). Internet theoretically gained in this period by 28% (does anyone notice?, I do not, not according to their data Google ) Makes eating few dates with a great guy who does not even know personally, Juan Agustin Jimenez of Canalmail , confessed that he believed companies like yours, dedicated to Email Marketing, or Zanox and Shop All dedicated to membership and sales would suffer less from the effects of the crisis, venturing to think that advertising branding was to take refuge in such products 1 to 1 searching online sale, and even strengthen their budgets by cutting investment in films, magazines and mainly radius. However, John Augustine confessed to me that he hoped that also affect your company, possibly less than others, but no sector within the online advertising is going to stay out of the looming. Also in recent weeks detected a trend through media centers where customers ask "ideas", they want special actions to highlight and remove the head and do not want the usual formats. That's where independent and agile companies can tailor econtrar anticrisis: no more comfort. A side effect is coming ... A large online advertising agency internationally, it starts to confess some financial troubles, customers canceled campaigns, modify and shrink its investment strategies and initial plans. One of the major advertising agencies in Spain and cutting ignoring many stands to optimize their supports Premium and minimize the effect of the crisis. Suffice to say, Movistar, the country's number one advertiser, 4-5 months ago decided to cut its global advertising budget by nearly 6 million. Willy nilly This shows in Internet. Starts to look a rout that reminds me of the one that occurred in 93. Some players are considering leaving the industry, and seek a way out, but found no money in most cases. A gossip mode, only in the last 15 days we have been offered the purchase of two blog networks and 4 major high traffic portals. One of those purchases we have closed yesterday and we will announce soon. You may even execute another in the coming weeks. But the significance of this is that now the dizziness and some want to go out and save the furniture in anticipation that we are only beginning to see the wolf ears. At this juncture, a group of geeks launch soon in a few days, closed beta Yes.fm , an ambitious, very ambitious, which unfortunately will be released in hard times, but still, we have strong reasons to be very optimistic.

Tags: Adlink , Carlos Blanco , crises , Julio Alonso , advertising , Yes.fm

One million domains.'s ... What?

I start the week making friends Because the last week seems to be celebrated?? the milestone?? 1,000,000 domains.'s Carlos Blanco , from your blog for wondering if we will reach 2,000,000. Emilio Marquez commented the act of celebration presided by the minister who wanted-and could not-be mayor of Madrid, Miguel Sebastián. Almost to say it irritates me to see people of Red.es is dedicated to celebrating little things, insignificant and worthless, instead of solving the real problems, serious and worrying the TLD Country Spanish. Domains.'s Work excellently for the domestic market, well in positioning typeins are often very reasonable, and could create brand and corporate image for a project or a portal with them. That's the positive. Now I want to say loud and clear that, like Spanish, I am ashamed of how Red.es, and surreal things that happen in this country TLD that is mine. People Red.es takes one year, under pressure from the ministry in order to reach 1,000,000 domains.'s. I personally believe that there are more important goals that may become the. TLD is a serious and not the country TLD banana are today. Among the problems to solve enumerate: - The ridiculous not to renew for more than one year the domains, and the answer that "by the end of the year it will be resolved," that we heard at least two years. That is not only uncomfortable, it also generates problems for managing large portfolios, but does not care Red.es. We are not customers, they are sheep and landowners. - The absurdity of the transfer system by completing and sending domain ID and pdfs that make us think we're in the stone age, while the other domain managers work much faster now, and automatically proving that no loses any security by working well. - The embarrassing dispute resolution system, with alarming cases as lupa.es, sigla.es and other social alarm generated, helplessness and concern among users and domainers. Panelists who become judge and jury and resolutions simply ridiculous. - The little intelligence ESNIC managers, who give back to the secondary market, wanting to look away evidence that perhaps 200,000 or 250,000 domains domainers are held by professionals, and this is their first group of "customers" yes, we are customers and do not get into his head. - The registrars, brokers essential for the proper functioning of any domain, complain that almost have to "go to battery" to enter hand ESNIC payments in a single bank offices. Looks like we were 10 years ago.

- The embarrassment of public appearances to which I could attend the Red.es responsible, Jesus Garcia Tello, who has participated in the presentations saddest I've ever seen a public figure showing a worrying lack of information in the first Congress of Domains Forum in 2007. In the second in Cornella in 2008, showing little waist to the attorney accompanied Red.es to "remove the brown" legal questions above, in an unusual and even unfriendly at a public event in which the guest appears with your lawyer to defend and respond to critical questions citing "lack of information" (how can the chief claim lack of information about your industry event?). By the way, I leave aside in this burning poor lawyer, being a "errands", but prey to nerves before the incisive questions not only could not be clearly understood, but it came to arguments unclear, inaccurate and distorted as rightly made him see Carlos Blanco and another assistant in the event. I had never attended a public ridicule as this. It would be nice Alberto Dominguez , of Dinamon , climb those videos to YouTube as was done with the first edition. I'm sure many people would like to see. For all these reasons, I, which now I have a premium domain portfolio, I am an investor and I have come to pay up to € 50,000 for a domain. Com, not value in the same proportion.'s, Will not invest in any case when buying.'s significant amounts being unsure and insecure I make the deal and ESNIC attitude and not enlarge the% of this TLD, I insist, I like, within my domain portfolio. If that ever changes, the same way you and I'll be glad to tell you that. ESNIC takes almost three years knowing these problems, not solve them. For them domainers despite need them or are a valid, or there, or to require them any attention. And while celebrating the one million domain ... looking in the mirror and not recognizing that after three years there is no progress and this is a total disaster in which a head curiously does not appear moderately trained to put things in order. Merry 1,000,000 domains. Reach the million and a half and possibly all be equally chaotic.

Tags: Carlos Blanco

New signing for the office

No more losing the knife. Now you can have this useful pet rabbit as office.

Tags: video

SGAE has no limits

The greed of the SGAE has no limits. They just know they have won a lawsuit about DJ music by remixing songs on college parties. The Court of First Instance No. 8 and Mercantile Leon ruled last July 7, 2008 in which fully considers the application filed by the General Society of Authors and Editors (SGAE) against local Delirium Lion House. The festivities took place in a local university frequented by Erasmus. The declared local music reproduced only currently licensed Creative Commons, which does not require paying royalties. But the judge understood that under the name "current music" possibly had to pay royalties because under SGAE and the judge is "unthinkable" that a local play alternative music royalty free today, but always end up issuing is which appears on radio and television. The sentencing judge orders the defendant to 2289 euros in compensation plus legal costs. This makes me think that the SGAE ejertito must be as firm in the world. Not many complaints can be performed in parallel with national, worrying about embarrassing situations, such as when they appeared (and were condemned for it) at weddings video recording with music that was broadcast to local and then sue the parties. The real pirates are not some kids who mix music in a disco song. The SGAE is doing these antics rather than find and fix the root (yes, really) of the problems. Just a canon that makes them enter through the sale of all kinds of devices, including mobile € 1 to 3 should have a little shame bullfighter and let people live in peace walk.

Tags: SGAE

Así se anuncia un producto-ladrillo

Todos los sábados intentaré poner algún ejemplo de creatividad que me ha gustado. En este caso un montaje en una bolera a cargo de la agencia alemana Jung Von Matt para promocionar una clínica dental especializada en implantes bucales.

Tags: creatividad , publicidad

La generosidad de un artista; siendo posiblemente el mejor pintor del mundo

Me gusta mucho Eduardo Naranjo . Siempre he pensado, aunque entiendo que puede sonar a barbaridad para algunos, que técnicamente es el mejor pintor del mundo, y que sus cuadros, especialmente la época de 1978 a 1985 marcan un antes y un después en la pintura realista española. Realmente, lo excepcional de Eduardo es que, te guste o no te guste el arte, te guste o no te guste la pintura , si pasas por una exposición en la que hay una obra suya te vas a parar a admirarla. Si no te gusta la pintura y no conoces la trayectoria de Tàpies, Chillida, Valdés, Barceló posiblemente ni repares en sus obras, pero si te pararás frente a los cuadros de Naranjo. Ya llevaba muchos años coleccionando su obra cuando le conocí y me invitó a su casa por primera vez. Recuerdo que me cogí la tarde libre y fui a su casa, que esta muy cerca de la mía. Pasamos una entretenida tarde charlando en el estudio anexo de su magnifica casa en La Moraleja, y él se quedó medio en estado de shock al ver que una persona de mi edad –tendría entonces 25 o 26 años- siguiera tan de cerca y conociera bien su obra, y estuviera interesado en pasar con él aquella tarde de viernes Guardo de aquellas horas un buen recuerdo, pudimos ver y hablar de muchas cosas toda la tarde, me enseñó su estudio, su casa, recuerdos, cuadros, y pude verle pintar. Un auténtico lujo. El estaba pintando un cuadro de formato grande, un enorme mar de fondo, con pintura y con materia, el cuadro tendría unos 120 centímetros de ancho. Eduardo es tan minucioso, que obras de ese tamaño no sólo son difíciles de encontrar sino que además son tanto trabajo para él que sólo puede producir tal vez 4 o 5 obras de este calibre al año. Me interesé por saber que iba a pintar en ese cuadro, sólo estaba bocetado un enorme mar azul y el me explicó su idea con detalle, y me indicó que al menos tardaría aun más de un mes en terminarlo. Uno a veces tiene su corazonada, y desde ese día, aun a medio pintar -sí, un poco surrealista la situación-, acordamos que el cuadro saldría de su estudio un mes más tarde sólo para venir a mi casa . Y así fue, y aquí está desde entonces y lo disfruto a diario, conjuntamente acordamos titularlo “ El Mar y Otros Universos ”.

Un año más tarde, sobre el original de mi cuadro, Eduardo me llamó e hizo unas fotografías para hacer unas litografías, cosa que me hizo mucha ilusión. Hoy en día aun se venden en algunas galerías esas reproducciones de la obra. La primera vez que entré en el salón de su casa pude ver un cuadro que había visto mil veces reproducido en libros, pero que nunca había podido ver en persona: “ Ensoñación con Musas ”. Se trata de una enorme obra (200x300cm!!) en la que trabajó ¡más de 2 años!, posiblemente el cuadro más representativo de su carrera. Nunca antes un cuadro me había impactado tanto, en fotografía es casi imposible apreciar la profundidad y calidad de esta obra, es muy difícil reproducir el detalle de un cuadro de 3 metros de ancho por 2 de alto.

Leí a Mónica Kreibohm en ArteSpain hace días que Eduardo ha decidido descolgar de su casa y donar su cuadro más representativo al más importante museo de arte contemporáneo en España, el Museo Nacional Centro de Arte Reina Sofía (MNCARS ). Es un gesto que no sólo inmortalizará su obra, sino que además hará que todo el mundo pueda disfrutarla por siglos. Por ese cuadro, sé de buena tinta que varios coleccionistas, uno de elos una persona cercana a mí, han llegado a ofrecer a Eduardo más de un millon de Euros, llegando incluso un importante empresario de Zurich a ofrecerle en Basilea un cheque en blanco para que el pusiera la cifra , y Eduardo, no sólo no lo ha vendido, no sólo lo ha descolgado de su salón (insisto que son 3 metros de ancho por 2 de alto!! , sino que nos lo ha regalado a todos.

Tags: Arte , Pintura

Se disparan los impagos. Yes, also in the technology sector

Repasando balances de alguna de nuestras empresas estamos detectando una preocupante tendencia desde el pasado mes de Diciembre 2007, mientras que durante el 2006 y 2007 los impagos que sufríamos eran algo absolutamente residual, en los últimos meses se han disparado notablemente. Esto, que muchos esperaban- esperábamos que no afectara de lleno al sector tecnológico si lo está afectando : personalmente vemos como compañías internacionales tienen dificultades para cumplir sus acuerdos económicos con nosotros, o como por ejemplo de 3 nombres de dominio que hemos vendido en los últimos meses a través de SEDO , los 2 que han sido cifras importantes han terminado en impago. Ayer leía en Expansión un interesante artículo bajo el título “ El récord de quiebras en el comercio avanza una grave extensión de la crisis .” Veo que han crecido los impagos un 85% en el último periodo en España. No voy a volver a tocar el tema de la crisis económica, para los interesados sólo recomendarles unos interesantes post con muchos comentarios interesantes en el blog de Carlos Blanco , pero si quiero hacer una pequeña reflexión sobre los efectos de estas nuevas situaciones en el sector tecnológico. Those who are dedicated internet months we heard that the sector "will suffer less" than others and that can be more or less quiet. Vamos, que esto no va a ser lo de 1993; momentos en los que todos, en mayor o menor medida pasamos momentos complicados. Ojo, trusted that can be fatal! I think if we stand still, motionless, regodeándonos in reflections of this style, thinking "are bad but it could be worse, as it probably is in other sectors," we do a disservice to our companies and we have to start moving and adapt to a new reality that will get worse. For several months, watching the price of the dollar, the collapse Adsense advertising, CPM's falling, agreements will be renegotiated in September, the difficulties of selling advertising agencies dedicated to branding and changing the advertising cycle to sales strategies and pure and preparing for what is coming our way in months that will be hard as September and January-February, we launched a small plan of cuts and cost containment in the daily lives of our businesses and Also in our investments. It is possible that some of these measures come a little early, but I think it is just gray sky today, but the background is black black black ... and we should all prepare for what is upon us. If, in this sector and whatever they say the figures macro analyst sectoral shift.

Tags: Crisis , Internet , Technology

Declaraciones de SONY y el canon digital

It has drawn much attention the interview Pedro Navarrete , president of Sony Spain , has given an interview to the newspaper The Mail on manifesting clear opposition to the new digital canon. According Navarrete "That you want to buy a CD it is assumed that you are going to fill it with pirated copies makes us the only industry without presumption of innocence" and adds that the compensatory tax "distorts the market" and "promote corporate piracy" . The digital canon, as many of you know has been applied since the beginning of the month in all CD, DVD, hard drives, mobile multimedia capabilities. Companies have been very quiet about it, and it is very remarkable that companies like Sony with interests in recording industry position themselves as Navarrete, and speak out. The digital canon as a reflection of the Government to the SGAE to offset piracy but also very likely to pay certain favors. It's blatantly unfair and certainly more sooner or later have to be revised. But even if the canon somewhat unfair if I think it is important to note that we also have a problem with the concept of piracy, not to be moralistic and that what I say will sound unpopular, but it is so unfair in my opinion the canon, as downloaded album after album, movie after movie for free and regular. That "open bar" of all, to a greater or lesser extent we have used on occasion, is not the solution nor the most fair. In France, Sarkozy model requires ISPs and operators to monitor and arbitrate the content that is downloaded by the user, coming across the line after 2 warnings ADSL if this continues P2P downloading illegal content. Spain appears that this model will be implemented in the first half of 2010 where the Ministries of Culture and Industry set the period of the Spanish presidency of the EU as a limit for a new legal framework to curb the free exchange of content. In parallel, the Ministry of Culture allocated 2.26 million euros to an awareness campaign in the media between November this year and March 2009. We will see that it is.

Tags: copyright

The joke brought from Tele5 and YouTube

I read a lot these days about the demand for Spanish television Telecinco to YouTube.com . To me it is obvious that there is a problem, who knows God on intellectual property and copyright in the YouTube videos, but I think it is fair to say that many entrepreneurs, many bloggers and many netizens that we covered Google is in the middle to use in our publications videos and content that you are not using them, possibly we dared not or could not use, for an obvious reason: they have no license and without the appearance of YouTube have been lost . This situation, between Telecinco and YouTube is very similar to the "war" Viacom and YouTube, only with a slight catch, if that fight is serious and will go all the way. In the case of the Spanish television, I can imagine that is a fit for having a presence on YouTube is similar to that Antena3TV with himself and better channel. I think before 12-15 months will see a channel Telecinco, mega-hyped with YouTube and all this will be forgotten and will be very, very close. But in between all this, there have been some things a bit surreal, I would like to highlight: - The Director of Alliances YouTube, Glenn Brown says El Pais that requests like this Telecinco "against freedom of expression". I seems both amused and delusional that someone with the training and career of Glenn Brown, to say something. Telecinco not threaten freedom of expression, dammit! they just want to not use the content without permission and without moneticéis not have an agreement with them. We all would like it if that content were ours. Some American companies, including Google and (do not be evil) insist that attack, reclaim what belongs to you or try to force them to negotiate, playing them is ultimately POCKET network attack, freedom of expression, etc.. As skimpy and superficial argument which come to believe that they are the RED. - More pearls of Brown: "YouTube LLC has not received notice of the complaint. YouTube is a U.S. company. There is a legal procedure in Spain to sue a U.S. company. We have news that the plaintiffs have followed that procedure. "The DMCA (Digital Millenium Copyright Act) is a 1998 U.S. law that aims to solve some of the problems of copyright on the net, obviously affects content in USA and American companies. I think intellectually cutrillo think all companies worldwide must comply with U.S. law. If you, buddy, you are lifting the contents of a Spanish television network in Spain run the risk of being sued in Spain or USA, or even internationally in the International Court of the Hague , without notice and without complying ask and American law if such demand is made ​​in Spain, let the DMCA is not international law, that we-even-your country, dear Glenn Brown, not legislate the world (although sometimes it seems). - Telecinco also, like living in another world (and that is one of the few brands that does something mildly interesting on the Internet). Paolo Vasile , its CEO (but who advises this man?) said: "Pirates have come new, which also takes place and that there are clandestine. Listed and huge financial profits. " Only two comments. The first benefits ... YouTube does not have great benefits by exploiting the contents of Telecinco, that's not true most wanted!. The reality is that even the Google guys do not even know how to monetize YouTube properly and if they do, they are not doing even (and could be for strategy on issues like this!). My second comment is about what the pirates. Guess the quality of programming makes its chain or Vasile himself sees it. Personally I can remember that the pirate is issued and monetize their videos on the Internet without permission or license, but also pirate broadcaster is catching every day and reports for their zapings YouTube videos regardless of whom are without asking permission, believing that the mere mention with a watermark is enough, and monetizing these programs and commercials. conclusion; understanding will end well, are more of the same. This is just a tantrum, and are condemned to understand these statements and allegations are part of a hilarious negotiations in which we are all astonished spectators.

Tags: youtube